7 points The reason for the decline of site rankings

Absrtact: Every time Baidu ranking algorithm update online, there will be many sites are down right, serious may also be directly k of a hair not left, although the SEO ranking factors many many, but in fact the machine is always a machine, I believe that no one can fully know hundred

Every time Baidu ranking algorithm updated online, will have a lot of sites are down right, serious may also be directly k of a hair is not left, although the SEO ranking factors many many, but the fact that the machine is always a machine, I believe that no one can fully understand the Baidu algorithm, but we know Baidu's several major factors to consider ranking, Baidu can also be said to be ranked as the core, as long as we caught the core of Baidu Spiders can quickly find the reason for the decline in rankings.

1, the website opens the speed

In more intuitive terms, Web server issues: Now you have access to the page (that is, the current page) do you think the current page to open faster? Try refreshing. Usually people think that a Web page is fast and slow, and we all know it.

2, the Web server is often dead

The site can not open the equivalent of a dead station, Baidu will be how to see? The website can't open. So we have to visit our website often to see if we can open it. The problem is really annoying. The small Bell team also developed an Android terminal site downtime Detection tool for this issue, which can be downloaded if needed. (Website downtime Detection Tool http://www.cnzz.cc/cc/).

3, 301 jump and content cheat

Set up a large number of garbage stations, through the 301 jump to the normal optimization of the white Hat SEO site to achieve rapid ranking, this method in Baidu has not been found before is very effective, but in fact now is now, Baidu can not be more and more stupid, hehe! So far there are a lot of stationmaster to collect with false original cheat method massively, Baidu has begun to study the original identification, not long-term consideration of the work.

4. Code Vulnerabilities

Check whether the site has a vulnerability, the Web page code is not designed to easily create a wide range of vulnerabilities, black station can be through code loopholes to achieve intrusion, once the search engine found that will directly down the right, thus affecting the rankings. Recommend regularly to 360 site security monitoring.

5, 404 Not good

Site whether there are a large number of invalid links or dead links, abnormal connections can directly affect the user, for the webmaster seriously affected the spiders crawl. For dead links can do 404 pages, whenever there is no or failure of the connection will be prompted 404 pages, and the return code to the spider must also be 404. Collect the dead link Baidu included through the Webmaster tools to submit the dead chain.

6. Cheating outside the chain

Outside the chain cheat this is a cliché, but often some webmaster or novice will commit. There is no meaning to leave the connection or anchor text, before is very reliable, but now is not the same, Baidu has launched the "talk about the chain of judgment", but also please webmaster students.

7, and down the right site friend chain

Check their own site links whether there is the right to drop, some must be removed or moved to the site inside the page (of course, with the link to the webmaster said, this is also a courtesy), in fact, many webmasters have overlooked this point.

Summary: SEO difficult? The details of the problem is always there, if you put the details are done, honest to do it, Baidu will certainly give you ranked. have been defeated by themselves, we need to compete with ourselves, beyond ourselves.