A brief introduction to lbs mode

This year's network, can be really unusual fiery, not only made a household name Sharp elder brother, Fengjie, MA nuo these people, but also let Foxconn repeatedly jump, the Shanghai World Expo, South Africa World Cup spread to the streets. Internet innovation is also a lonely, a few days ago there are two fiery Internet innovation model, the creation of a burst of bloodshed. One is represented by Foursquare, location-based Service (LBS) mode, and the other is Groupon-represented group buying mode. This article is the discussion of location-based service (lbs mode). On the one hand selected the typical LBS representative website for analysis, on the other hand thinking about lbs and SNS encounters. For details, please look down ...

I. LBS background

This paper discusses the LBS model. What is lbs? Children's shoes can be in the Baidu Encyclopedia and Wikipedia to see the detailed terms explained. The situation of domestic lbs, summed up there are 12 words: "Open early, popular low; new opportunities, welcome development, wide application, great value." "In fact, this location-based service, in the early years, some of the domestic application of exploration, such as the Bedouin network, PDA, but did not have the right place, so not much impact."

However, the current age, 3G mature and development, the popularity of smartphones and popular, so that lbs service wind up. At present, the leader in this field abroad is Foursquare, other websites and Gowalla, MyTown and Loopt. Also Foursquare's success in China to wind up the imitation of the gale, but also ignited the domestic lbs service enthusiasm fire. The domestic LBS Web site represents the quartet, where, Street, Mushroom Regiment, more fun and so on.

In the study of these sites found that they are more or less associated with SNS-type sites. As a result, the imagination of lbs and SNS encounter, whether it will give SNS sites (such as white society) to bring new opportunities, will affect the user's behavior patterns and habits of life? Everything is possible. So, select two of the sites that typically represent them for profiling.

Second, the case analysis of lbs

1. Foursquare

It is a location-based service (Location Based services) that allows users to "Checkin" their location via their mobile phones and post their location through popular social networking platforms such as Twitter and Facebook. It is a game, make friends of the platform, is a place to exchange information, is an introduction to eat and drink the media, but also record your activities of the tool.

Site positioning: From the interface of the user head can be glimpse, the site of the user group is college students or live in a big city, using smartphones twenty or thirty-year-old youth. (After searching, this view is confirmed by the founder of the website.) The site was originally run only in big cities in the United States, but since last December, users around the world have been able to use the site's services. Currently, Tokyo is second only to New York in terms of the number of subscribers registered.

Operational model: The effective combination of mobile networks and traditional fixed networks leverage its services to combine offline services (merchants) and locations (Location) to promote content and provide offline services based on better location; Provides a simple and interesting way to motivate users to use their services (medals) ; You can sync the location information to Twitter and Facebook.

Business process: The product is the mobile Internet and the traditional fixed internet, the effective combination of business is also on both platforms. The main business of the platform is extracted.

1). Mobile End