A brief talk on the reasons of not being included in news articles

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A brief talk on the reasons of not being included in news articles

As a company optimization staff, recently a lot of editors will reflect, we send the Enterprise news articles why not be included? The title of the article, and the guidance has also been modified, different from other types of articles are included, only corporate news articles are not included, this is what the reason? baffled. But for a promotional staff we must clearly know why the search engine does not favor such articles, what we should take measures to deal with, I am responsible for the website International Wine Investment Network in the release of wine business news articles when long words up to 1 months are not included, Based on this example, we analyze and analyze exactly what caused the problem.

The nature of news content advertisement

In fact, we all know corporate news articles are generally a certain advertising nature, the overall meaning of the article is a brand of planning, publicity and advocacy of enterprises, and paragraphs are very orderly, so that may be modified to compare difficulties, first of all, the language organization is not like us with an interactive, Personalized way around that maybe even if we make a little change to the article, but Baidu search engine can still identify this article from where, so said in a large case search engine will not put our articles into the database, and this kind of article itself by Baidu included on a certain degree of difficulty, Then we modify on this basis is very small, search engine is not included is also taken for granted, then we can not helplessly wait for search engines to include it ~

Solution:

Here is only to say my personal solution, we do not in the same article on the revision, preferably in 2 or more than 2 articles to modify, so that the search engine is also difficult to identify the original of our article, and several articles to write a comprehensive search engine more favor.

Second, the article is stereotyped

This is the same as we are in the release of corporate news articles may be this article has been a lot of websites reproduced, so this time an article is included in a number of sites, we even make changes, search engine spiders are not fools, the same will be put into the garbage station, even if we have modified, But most of the content is the same, the search engine will not put the same article into the database, so that is not included.

Solution:

When we publish the article, we can choose the title of this news article first in Baidu search, if there are a lot of similar articles, as shown in the following illustration, I'm just an analogy. If there are many of the following headings, and most of the descriptions are similar, then we can give up the writing of this article.

Third, the impact of site weight

Some editors will reflect why the same article in different sites posted other sites included and our site does not include it? Here may be involved in the weight of the site, a very simple question if a new station PR0, the weight of 0 of the site to publish an article, and for NetEase, Sohu, Sina these domestic more well-known large-scale website, that is the search engine's confidant website, therefore said collects and does not collect completely depends on the website weight The question, the weight high search engine certainly will give certain superiority.

Solution:

Then for those who have low weight webmaster do not lose heart, we just work hard to do, adhere to the formal SEO means, adhere to the original article, the weight of the site will slowly improve, the search engine will not disappoint us a piece of painstaking ~ paid must be rewarded.

This article by the International Wine Merchants Network http://www.5199.tv/Original, reproduced please specify the source!