A brief talk on Web site promotion mode, development mode and strategy deployment

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At present, many of the Web site of the Forces nouvelles projection, but a lot of did not adhere to a few years to go bankrupt, which inevitably makes us think, the development needs of the website, which involves the web site promotion model, development model and strategic deployment.

Many stationmaster do station, all is by the interest builds a station, want to play to see, can do then do, cannot return, this kind of idea actually causes the network Trash station to overflow. The general Stationmaster chooses the trash station to have the following categories:

1, Web site, this can be said that there is no technical content of the site, the site since HAO123 success, many webmasters began to imitate the trip, but many have deviated from the direction, you must understand that the website site was originally established for the purpose of what is to facilitate Internet users, is for others, now, Now many web site is for what, is for their own, see a lot of Web site ads posted a lot of, imagine such a site who will go, who will set the site as the homepage of the computer.

2, download the station, there is a class of garbage station made download station, engaged in a lot of download resources (generally are collected), may buy the virtual host, not so much space to store the download resources, the download address to the place, placing an ad bit, luring download. This kind of cheating behavior is very shameful, we still can treat people with sincerity, can't make false.

3, collecting station, this kind of website general download a CMS system with collection function, on the batch quantitative collection of other people's resources, so that you have more resources, but are not original, such as the download station, you collect other people's resources, and some of the collection is the address, it seems that you have a lot of resources, in fact, you are to promote others.

4, information stations, such stations and collecting stations similar to the bulk of other people's information, ask Sina NetEase, who will look at our little information station, unless you have the characteristics of the station, but now have the characteristics of the station how many.

5, XXXX station, the profit is big, the risk is big. This must not be a long-term strategy.

At present, the state has increased the threshold of the site audit, the site needs to be recorded to access the operation, so to a certain extent to curb this kind of arbitrary garbage station to build. The establishment of this kind of rubbish station, make the atmosphere of the network become very bad, want to make a friend of website, actually should not go to do rubbish station. Find their favorite site projects, positioning in the service for visitors, erect their own website reputation. Do stand and work like, you find the right direction, stick to live, you can have results. Do stand and behave like, to speak good faith, can go longer.

I talk about the site promotion model, the site is now known to promote the model has the following several:

1, self-help chain. Self-service chain is through the Third-party platform to achieve multiple Web sites through a click to Exchange access to IP. Self-help chain web site is by the date of routing, included in the site will be visited in the first row of the front page appears. Joining the self-help chain not only brings lasting traffic, but also in the early stages of construction, you can increase the intensity of your search. * (Friendship Reminder, in doing self-help chain, try not to place high-speed traffic code on the site.) Self-help chain is the advantage of low cost to achieve the promotion of the website, build the station must understand, do the promotion may never be known, no one to see the site equals no value, IP on a website importance is self-evident. Self-help chain not only brings traffic, but also in the early stage of construction, you can enhance the strength of your search, because the chain itself is generally very high PR, you can add to your future to promote a certain PR value, search sort will have a very important effect. * (recommended, long printed web site)

2. Advertising Alliance. Advertising Alliance usually refers to the network Advertising Alliance, Advertising alliance with its own image and strength to pull advertising publishers (advertisers) on their platform to put ads, and then the platform itself publicity and influence to pull the webmaster, register its members, and then put advertising code on the member station. Through registration, click, sales to finally get their own commission! Finally, through the application of advertising costs to present. Domestic credibility such as a good advertising alliance has Baidu Alliance, Ali mother, billion, results net, GOOGLE ADSENSE, Youdao Alliance, Sogou Alliance, there is also a new advertising alliance, is also worth recommending, Long printing advertising alliance.

3, SEO promotion. SEO is the search engine optimization, is a use of search engines to improve the purpose of the site in the search engine rankings in the way. As many studies have found that the search engine users will only pay attention to the first few items of search results, so many sites want to use various forms to affect the ranking of search hits. This is particularly the case with a variety of websites that rely on advertising for their livelihood. The so-called "search engine for the best processing" is meant to make the site more easily accepted by the search engine. The search engine will make a correlation between the content of the site to each other, and then the browser will be the content in the fastest and most close to the most complete way to reflect to the searcher. About the study of SEO, can go to http://bbs.9-in.com/thread-htm-fid-218-page-1.html to understand.

4. Link exchange. Website Exchange links, also known as links, reciprocal links, interchange links, etc., is a certain resources complementary advantages of the site between the simple form of cooperation, that is, on their own site to place the other site logo or site name, and set up the other site's hyperlinks, so that users can find their own site from the cooperation site, Achieve the goal of mutual promotion. So often as a means of web site promotion.

5, the Use of IM software promotion, such as Skype, QQ, UC, ICQ and so on, to QQ for example, you can do signature ads, QQ group ads.

6, the Use of forum irrigation, in the forum's signature put their own ads.

7, can go to some forums ad-hoc advertising forum. * (for example, long India it community advertising area)

8, to the search engine submission site, you can speed up the search engine to the new station included. (for example, Google, Yahoo, MSN, Baidu, Bing, Youdao, search, Sogou)

9, soft article promotion. Soft Wen subtlety is a "soft" word, like petitions, received without dew, grams of invisible, until you find this is a soft wen, you have dropped into a carefully designed "soft text advertising" trap. What it pursues is a kind of breeze, the effect of the silent spread.

10. Traditional media promotion. such as newspaper TV ads.

The above is the website promotion mode some groping.

Then。 Let's talk about the website development model. We grassroots webmaster in order to survive, should pay more attention to the needs and feelings of users.

The development model has the following points to explore:

1, think about, build what kind of website for you. Generally speaking, do the site to choose their familiar areas.

2, self-feeling, what site has the potential for development.

3, find a development point, first determine the direction of development.

4, from an early age, such as not to do the portal station, I will do the forum first.

5, pay attention to the needs and feelings of users, the user is supreme.

6, the development must have the foresight, the website goal is the profit, needs to grasp the user's stickiness.

Experience]

(1) To find a site with audit threshold chain, in the choice of URL chain (also known as self-help chain), should pay attention to, do not choose to have high-speed code of the site, such site traffic is false, the website development disadvantage.

(2) The Forum should clarify the development goal, need to establish the clear goal, can know the website further to do what.

(3) The popularity of good and bad, and management has a close relationship, excellent management, through activities such as the Forum planning to develop the forum, together with the Word-of-mouth publicity, establish the reputation of netizens.

(4) Try to Exchange connection with similar websites, this kind of link is necessary, this can attract the attention of Baidu Spider.

(5) The formation of a good team, the team should be cohesive. QI, work efficiency will be high.

(6) The website must have its own characteristic, does not have the characteristic website also not to be discouraged, insists the ordinary also is not ordinary. Insist on doing ordinary, but also can do is not ordinary.

Finally, let's talk about the deployment of the website strategy.

1, review the overall situation of the website policy, strategic positioning. (1) The value of existence. (2) Business layout. (3) The scope of the content involved. (4) The overall situation development orientation.

2. Strategic Analysis

(1) Market grasp degree analysis.

(2) Competitor analysis.

(3) Market analysis.

(4) Website Development Direction analysis.

(5) The market occupancy analysis of this type of website.

(6) This type of website development trend analysis. (Site positioning)

(7) Competitor analysis of this type of website. (Competitor Source)

(8) Characteristics of the site analysis.

(9) The Strategic analysis of the competition of precedence.

(10) The Strategic planning of the website. A year to reach. Two years to reach. Three years ... Do not change after you decide.

(11) Strategic positioning of the site: our partners, customers and target customer base, the site customer base.

(12) Website promotion mode. (See the website promotion mode of this article)

(13) The website promotion expense budget.

(14) Profit direction based on strategic thinking.

(15) ...

Article citation: Baidu Encyclopedia of Terminology, "the site based on strategic positioning profitability analysis" of the article.

The above for personal construction of some of the experience of the station, I hope to help. This article source: http://bbs.9-in.com reprint please keep this link. Thank you,