A Chinese-style grass-roots artificial festival, to the electricity dealers bring tens of billions of yuan business opportunities

only through Alipay happy to complete the list of sellers over 100 million, total 19.1 billion ...

Shopping site Taobao launched the day, "branded goods 50 percent" activity, the day sales amounted to 100 million yuan; in 2010, sales rose to 936 million yuan, a figure that soared to 5.2 billion in 2011. Taobao under the "lead", the major electric dealers rush into. And this year, a lot of electricity Shangdou ahead of the bureau, if said, before the singles festival business opportunities belong to "encounter", then this year with a "premeditated" color.

Electric dealers Advance the moves

Obviously, we are not only satisfied with playing double 11 of this card, borrowing force double 11 to play a cycle of promotional warfare, is the electrical business "premeditated" long-term plan.

As early as November 5, Tencent Electric Power company launched the "expensive on compensation, slow compensation, false on the compensation" of "hurricane action." According to Pan Biao, senior operations director of Xun Network, the number of orders has increased drastically beyond their expectations. Take November 7 As an example, Xun the first time to break through 100,000 orders, sales are broken through the 50 million Yuan mark, the number of users increased by more than 6 times times.

In fact, from the beginning of October, the cat has begun to distribute coupons, including only, Adidas, Philips, Haier, Acer, etc. covering almost all the purposes of more than 1500 brands full participation, coupon value will exceed tens of billions of dollars, and all coupons are limited to November 11 the day to use. And this Singles Day promotion, Ali's Taobao, Cat and the three big business group are involved.

Line down to prepare for

and Suning, Gome through the online platform and offline stores collective war.

Suning online platform Suning Easy purchase and offline stores from November 9 to November 11 launched the "Three days three nights 0 yuan shopping" activities. Overall sales on the net year-on-year growth of more than expected 20 times times, the total order of nearly 1.5 million orders.

Yesterday, Li Bin, an executive vice president of Suning, said, "according to the traffic and sales data from 0 o'clock to 8:00 this morning, today's order volume is expected to be the sum of the first two days!" Gome has stretched its front line from November 9 to November 12 for 4 days, known as "Naked Price Carnival".

This year has been low-key Amazon in the double 11 period also changed the previous low-key style. The event lasted 7 days, until 12 o'clock in the evening November 11, a total of 130,000 items of merchandise rolling seconds to kill.

Sellers financing preparation for "double 11"

In addition to preparing the goods, many sellers began to reserve funds in the first few months. From the Arrey data reality, as of mid-October, Taobao, cat sellers to the Ali financial initiative to raise the financing of the seller 40%. The data provided by Ali's finance show that the seller's loan is 1 million yuan, in mid-September to mid-October, there are more than 450,000 sellers of financing action, many of which are prepared to prepare for the biggest annual shopping carnival "double 11" and reserve funds.

Vanke and other dozens of well-known developers in 21 cities nationwide to introduce 138 preferential property feedback consumers; Beijing Automobile and other 14 car manufacturers more than 400 4S shop for 1111 shopping carnival, launched the online test drive O2O (line online) mode to consumers with greater convenience Wanda Studios and other entertainment businesses also launched 400,000 9.9 Yuan film tickets and other preferential services.