A different kind of entrepreneur: entrepreneurship is another way of life

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Look at these cooler, more dragging, second, younger, but never bitter, new entrepreneurs, entrepreneurship is another way of life

Article _ Sinorama reporter Huang Zhao editor _ Fang

"Too young too naive." This line comes from "China partner", which is based on the entrepreneurial story of New Oriental founder Yu, and tells the life story of three pioneering partners. If an entrepreneur sees this, perhaps the excited person is going to throw an egg directly on the screen. Young how, young exactly means the infinite imagination space. In the middle of April 2014, the prestigious international venture capital IDG Capital sponsored the campus entrepreneurship competition in Tsinghua University to start, the launching ceremony, IDG Capital partner Li Feng mentioned that they have just invested in a campus business company, was founded by three undergraduate students, two of them have not yet graduated season. As for the rationale for investing, the first one is, "We like young people." ”

If an entrepreneur was born in 1990, he is now 24 years old, and his life span is less than one-fourth of a century. Take the time as the standard, the generation entrepreneur single carries out under the microscope observation, inevitably has the fuss. But the Chinese are certainly worthy of such treatment. Our research finds that the generation of generations is a unique phenomenon in China. In Europe and the United States, there are differences between generations, but the difference is gradual. "In other words, China is a unique generation," says Wang Toxuan, a partner at Deloitte, who specializes in research on the problem.

In the Chinese partner, the hard work story of the film is the epitome of the 1962-born founder of Mr Yu's generation. Generally speaking, the parents generation of the forums, mainly is the family. These people are now the pillars of Chinese society. Most of them have the ability to provide their children with a good material living environment and educational conditions. The complete life hardware condition makes the more free choice of the three, can stride forward to their ideal kingdom, rather than the parents that year, in the gap between the ideal and reality struggling to climb. This kind of treatment, is also the hesitation of the whenever and bitter forced to do not have.

Of course, they are the generation that grew up entirely with the Internet. The growth of the teacher, in addition to parents, teachers, society, but also to add an Internet. The internet broadens their horizons, allows them to draw nutrients from the best cases, sees various possibilities, has ideas, and practices them immediately. 1994 was born Chen is our interview in contact with the smallest entrepreneur, their own company to do wood flooring business, he said the internet means he can "leave home, around the world."

On a more general level, this is a generation that truly accompanies the growth of the market economy. When China began to implement the "market economy with Chinese characteristics" in 1992, many people began to redesign their lives in order to improve their living conditions. Whether you are Hunan or Shandong people is not important, more importantly, you choose to be a civil servant, businessman or "laborer". This social class reshuffle also makes them at the beginning of their birth, facing a more open and more complex runway.

In our interview, Kojiahua, Chen, Cangola, Zi Junhuan Four in Shanghai, born in 1990-1994, although young, but they can be more tolerant than their parents to see society, Shanghai Guang Ying Culture Communication Co., Ltd. founder Cangola (1990) said his idol is Wang Shi, Because he worships the person who can let go at the peak moment. Even for Wang Shi and Tamaka, he also believes that in this era, men who are willing to justify women need enough courage. And Kojiahua's idol may be unexpected, is Mao Zedong. Among Chinese entrepreneurs, Mao Zedong's idol is usually an entrepreneur of the old generation after Mr. Zong.

Cross in the first hurdle of a career, is how to deal with the gap between the old and the less two generations, the parents of this hurdle. Parents often love dearly children, Cangola's father asked him why to start a business? Cangola's father served in the bank, and the mother was a teacher, said it is also a lot of people envy stable career, he does not think so: "I hope that when I really tired, want to retire, remember my every day, are different." ”

Want to "different", become a significant label of the founder. YBC, dean of China Youth Entrepreneurship International Program, Duqui said, "Can not make life different, can do a different thing, look more cool, more drag, or even two, such ideas appear in the young, let them in the entrepreneurial time appears relatively more detached." Such detachment will allow several Beijing university graduates to set up 706 youth space, and do various lectures so that young people have the opportunity to learn a variety of different things. It will also allow seven or eight years of law in the United States, young people who have done well on Wall Street lawyers, to return to sell juice.

Young, in the business process can become an advantage, but also may become a disadvantage. Because too young, after starting a business, Chen encounter the biggest problem is distrust. In his industry, those who come out to talk business are forty or fifty-year-olds. "When I go running, they will ask me, who are you, I said I am the manager, they will say, you are joking." "Chat for a long time, the other side will be slightly correct attitude," you know a lot of kids. That's a good way to talk. "Cangola also faces this problem, he usually avoids talking about the age issue. But sometimes it takes some advantage to be young, "people will think that I have to take care of him." In terms of human feelings will be more tolerant of you, some bids, some activities will be more inclined to give you to do, think you quite difficult. ”

But on the other hand, entrepreneurial experience has made these young entrepreneurs show a sense of maturity beyond their own age. For the introduction of capital, Chen's idea is: "Capital for me is also very important, I am more inclined to private, but also to make solid wood, the organization will only give me money, I need is a predecessor, is in this industry big people." "For the company's future development direction, in the film and anime, Cangola selected anime." Not because they prefer it, but because it is more promising. 24-Year-old Cangola Analysis said: "Do the company to abandon personal preferences, fully stand in the market angle to consider." ”

Management becomes a new challenge for the one. Li Juan just experienced the first time in life to expel someone. She was invited out of the team, is a eve female teacher, always in one way or another reason late early. Li Juan Distressed company elders, always with the experience of their elders to suppress their own. Parents also because they are young, and appear to educate their children some distrust. For Chen, parents are not at ease. Chen Company's legal representative is his mother, the company's accounts are also the responsibility of the mother.

In response to this problem, Duqui pointed out that if the new concept of the game is based on the idea of entrepreneurship, want to do a good job of leadership, you have to play the leader of the game. "How to keep developing new games and playing with everyone in a fair and just game, they have to have this awareness, they have to understand their companions, and what the partners need in the game." ”

After all, they are still young, and their current venture can only be described as "on the Road". Duqui said that the college students may also be 1% out of business, and the 1% inside and only 1% people can survive for 3 years. There are many possibilities for them now. "In fact, we need to learn from this generation, because in the end the world is this generation of people, certainly not ours." We may use some of our things to influence them, but in the end they are, and the last thing to be changed is that we are not them. ”

"I am idealistic. Zi Junhuan frankly. He is the founder and CEO of Teambition. The CEO will be 24 years old, and Teambition Project collaboration tool is his second pioneering project. Open the Web site to see his photos, clean, handsome, there is a South Korean warm male fan son, but his heart but lived a Iron man.

A robot voice prompts, Zi Junhuan SMS ringtones.

"Someone else paid us!" In the interview, the company account has a sum of money, he did not conceal his joy, immediately tell the partners around.

Zi Junhuan and his friends imagined that the company would have a company like the one that was founded by Iron Man. Reality does not exist in the building, the inside of everything in accordance with the custom set to intelligent, walk into the office lights automatically, sit down in the chair to use the tools are automatically open, and he lived in the top floor, with a robot assistant like Jarvis, it will do all the nasty, annoying things, and will say "Sir, It's time for you to go to bed. What people enjoy in this environment is the masterpiece of creativity.

He is the standard boy of genius in the eyes of ordinary people. Before eight years old in Shanghai Weiqi qualifying Tournament to get the position, junior high School became Young academician of Academy of Science, walk to Shanghai Middle School, again without exemption enter Jiao Tong University, Bon voyage. But several "ruin three" things changed his life.

He was bullied by grown-ups. At the age of eight, he played chess with a very old man and met his opponents deliberately. Zi Junhuan's ability to get back is very strong, he put the game from beginning to end, but because the age is too small no one believes. Even his own father said: "You are so bad, but the next but, what to do with others lai." From then on he did not like to play chess, but to read games time to read, often sitting is a day.

He was disappointed by the obsession. He rarely attends school in high school, and most of his energy is devoted to research, and the father of the professor and the mother who works in the Chinese Academy of Sciences are very supportive. Because he does the experiment level than the father's graduate student still taller, these graduate students often secretly gave this middle school student the change to let him replace completes the experiment. All sorts of things made him disillusioned with the domestic research environment.

He was Ober by the high school in 31, and the legend of Silicon Valley was a great touch to him, and he read a lot of company stories on the internet, especially the Xerox (11.85,-0.15,-1.25%) lab, which constantly created cutting-edge technology, fascinated him. America's best and most cutting-edge company is the benchmark for his efforts. Zi Junhuan was thinking that if his business had a lot of money, the most powerful scientists would be brought together so they wouldn't have to focus on doing research. So he has the ideal and motivation to start a company. He ignored his family's objections to choosing a school of management. Influenced by Steve Jobs, Zi Junhuan saw the strong tension of a commercial speech, which plunged into lectures and debates two years before college. In the third year he embarked on the road to entrepreneurship.

This generation of entrepreneurs is often not forced by money, they are only willing to work for the ideal and happy.

Sophomore time Lin Yi-hu with friends to do International Study tour program, education industry is easy to get cash returns, they first earned more than 100,000 yuan. Several people don't want to divide the money into selfish interests, decided to use this money to do more things. Lin Yi-hu to the United States has been actively involved in volunteer activities, she thought of setting up a foundation to do the public good, and the study tour project into the charitable foundation, as the foundation's income source. To help a small number of children, let her very happy.

Junior Lin Yi-hu Choose to go to the company internship. As the first Chinese female student majoring in art history in Northwestern University, Lin Yi-hu entered Christie's Beijing and Hong Kong companies. Companies often work overtime, the complexity of internal relationships, the lack of recognition and tolerance of young people, as well as the industry and their own imagination of the great difference makes her very confused. She no longer wanted to work nine to five, and was more in pursuit of her own sense of creating value.

The idealist's first entrepreneurial project is often based on his lofty ideals and empathy. From an early age Zi Junhuan feel that some people are sick but the doctor is completely unable to accept the situation, when he saw a U.S. laboratory with cutting-edge technology to cure the terminally ill patients, want to let everyone know such information. He began to build a team to do health files, the user will continue to upload their own case files, the computer can achieve similar cases across the horizontal comparison, so that people know better treatment options.

Beta in the demo quickly get everyone praise, got the angel investment, and attracted a lot of students to apply for internship. The buzz at that time made Zi Junhuan feel like he was even going to make a great company such as Facebook (60.49, 1.93,3.30%), and then spend every day in impetuous. Although the product is not accepted by the market, but people in the company feel that because of the concept of advance, the need to educate users, they live in their own illusion.

Until one day more than a year later, Zi Junhuan tired to sit aside, let the visitors themselves casually use their products. See other people's operation, Zi Junhuan stunned: "Wow, incredibly so bad!" The golden path designed by your team is simply not available to users. He immediately decided to pour the cold water over more than 30 people working together, and halted the project within one months. The first time Zi Junhuan was so frustrated when the project stopped, the graduation was hectic and the girlfriend broke up with herself.

The road ahead is so long that they won't stay in the trough. Zi Junhuan soon started a new project to build a new team. In the course of the operation of the last failed project, due to a lot of branches in the medical field, poor management and low teamwork efficiency, they made a set of in-house project management systems, and Zi Junhuan decided to take it as a new project. His ideas have become more landed, hoping that his company will allow everyone to enjoy the process of work and improve the way people work. "Like painters who care about brushes, photographers care about cameras, good tools can make people feel happy," he said. Many of the friction in collaboration can be improved through tools. Teambition was built on this idea. It makes the work of the whole team transparent and efficient, and everyone can see all the progress of the project and the content they need to focus on most.

"What is the reason for your product to do this here? What do you expect from users? How long did it take you to do the design?" Last March, people from the Gobi Desert asked Zi Junhuan these questions. From the start, Zi Junhuan has not missed investors concern, but the Gobi investment asked his heart. "People spend a lot of time talking to me about business models, but what I care about most is the product." "Qi said. The millions of-a-round investment was settled in two days.

Even if the idea is not to be enslaved by money, the founders will gradually realize that money is really an important issue.

IDG Capital Partner Li Feng noticed Gaoyang, Gao Yang has not thought well segmentfault obtain financing to do what. Or IDG people take the initiative to find Gaoyang talk a few times before aroused his interest. Finally he chose to let the Zhejiang newspaper Dream Factory and IDG investment at the same time to improve their traditional industries and the Internet industry's dual influence. The Gaoyang developer community is gathering the most powerful programmers in China who are not considering selling the company or making money directly from it, but are thinking of developing other products that combine with the resources of the platform to make a profit. He set up a communication group called "The Lunatic" in the micro-letter, of which one-third of the people in the business, the 60-odd projects add up to more than 500 million yuan.

In the past eight months, IDG has invested five to six companies founded by the first-time entrepreneurs, and the basic decision is the fastest. 1992-Born "Sing together" founder Yinsan often goes out with a messy hair. Li Feng colleagues think Yin is too young, hesitate to wait for two years to invest, Li Feng but more than 10 minutes to make a decision, he asked Yinsan: "How much money do you need?" We voted, you don't have to find anyone else. ”

The generation of entrepreneurs who grew up in a material environment is more rational in their attitudes toward capital. Gao Yang saw a lot of control to strong, quick success of investors, he decided not to take tyrants money, "otherwise it will become a job for investors." ”

We go back to Zi Junhuan's story, he doesn't want to make money for himself, he just has absolute control over the company. But he still took the money into account very first, very early began to do the enterprise fee version of the beta. "I used to do research, go, and compete to prove myself, but the biggest change for me was that I needed the person in charge to think about what I could solve for the user, what people I worked with, what investors wanted in me." "Zi Junhuan said.

Learn from the failure of the last venture to learn, Zi Junhuan in the user experience to pursue the ultimate. They put users to the office, in the undisturbed space to observe its use behavior, but also continue to do industry research for enterprise users. Teambition just released the update, although just simple navigation adjustment, but the team for this two months, and constantly make corrections. Zi Junhuan said: "People think that after all, but it seems to me that we are better at user experience than those who do business earlier." ”

The seeds of idealism are still growing in Zi Junhuan companies, "I want to be a century enterprise." Zi Junhuan said this before without hesitation, he put the Teambition trademark registered in many industries, with people's daily work and life related to almost all, perhaps he wants a "country", he will devote all his energy to build it.

This generation of young entrepreneurs have a very clear brand of the times, they pay more attention to equality, democracy, more emphasis on efficiency and practical results, but also dare to constantly try.

Teambition's office in Shanghai has no cubicles, and everyone sits and works together. Free time to work, before 10 o'clock in the morning to be able to, when the work is not limited, the company will provide staff with daily food, fruit, snacks, as well as fitness card. It is also the system used by Gaoyang companies.

Although the team currently has only 18 people, Zi Junhuan is already considering the construction of corporate culture, "this culture is to make everyone ready to do things, take seriously every question." "Facing the company each staff is bigger than oneself situation, Zi Junhuan already adapted," As long as I work harder than everyone, as long as I each decision is deliberate, as long as you tell me a model I can give you a parallel list of five other situations, then I can convince you. "He solved a lot of problems with the hyper-wide-angle view brought about by high speed reading.

They know the importance of synergy and cooperation. They look at people more positive, goodwill, trust between more easily established, as long as the common concept and vision, can reach a consensus with small business partners.

Gao Yang and his design partner Dong Feng have not even met to decide to start a joint venture. The two were the first to discuss open source software online, until they were ready to resign and make a career out of the developer community before they got together in Beijing. They and technical partner Qinning, three people die for a year, do not take the wages of their own savings to invest in, so support to community users to 100,000 people.

"I am a gifted person. "Zi Junhuan has given himself a definition," people will have their own very good at doing things, I have to do is to find a good person in a certain direction. "The roommate in college Jiangxiang neither programmed nor designed, but Zi Junhuan must join the company." Watch Jiangxiang play with your mobile phone, and he'll tell you what's good about an app. Zi Junhuan saw his ability to perceive the user experience as a user interface developer.

Idealists always need someone to help him think about making money. Zi Junhuan to his early acquaintance partner to do Beijing office, although he is similar to his growing experience, graduating the same year, but the small partner naturally more concerned about how the ideal step-by-step realization, business model how to improve profitability, short-term revenue, What time is suitable for refinancing, how to strengthen market promotion. All these problems will be ensured by him.

This generation of entrepreneurs have a real pursuit of life, most of them will not let life by the work of all crowding out, become bitter haha.

Lin Yi-hu is now doing the United States private high school boarding and academic management project with her husband started. Born in September 1990, she is already giving birth to her first baby, and she believes that without the support of the other half, girls tend to choose to work rather than start a business because they are more secure.

In the Watercress home page, Zi Junhuan wrote "Want to take the best photos, want to write the best program, want to do the best design, it is best to sit on the balcony to write a book, ideal is the best CEO in the world." But the best thing is to spend every day with you doing nothing. ”

He was not much defensive about the world, he said, "I am more alive in my own world." Gao Yang thinks that can start a new heart is more powerful, not too concerned about other people's views, and maturity is very high. As Zi Junhuan said: "I have been doing what I want to do, I think the right thing, (as for others to think) what is that?"