A drop of honeymoon, sharpening to the battlefield

March 11 News, in the taxi service market, drop to enlarge recruit.

 


not enjoy with fast taxi combined with "honeymoon" tenderness, the beginning of the RAM, drop a taxi has been knife to the battlefield. And this time, drop the tip of a taxi is directed at, it was once for "drop a taxi" did marry clothes taxi company.


 


, a taxi driver using the "drip" software, said to the media, drip will soon be in Beijing to launch its own "class taxi" service, the reason is the category of taxi service, because its main economic models, pricing standards against the taxi price, that is, the start price of 10 yuan, 2.2 yuan per kilometer.


 


at present, drop a taxi is through its call software registration information to dig horns taxi driver, invite the driver to join drop a taxi and "enroll" this new business.


 


Hu said that he and several good driver friends have received the invitation, and has been to drop a taxi submitted to the "Application", and soon received a taxi from the confirmation message, the general content is: Registration success, please wait for company training notice.


 


Hu MoU revealed, drop a taxi to launch the new service is expected to be put into 60,000 vehicles, and according to incomplete statistics, Beijing's existing taxi nearly 70,000 vehicles.


 

The
media is temporarily unable to confirm the size of the fleet that will be formed. But if the fleet is really up to 60,000, it's enough to show that a taxi is an ambition for a taxi market.


 


to drop a taxi will layout class taxi business, the media to the drop of proof. Drop a taxi public relations director said, not clear the matter, unwilling to comment on the matter.


 


Behind the logic


 


Drop a taxi, quick taxi to take a taxi software started, and eventually the taxi business extended to the car field. In the traditional taxi market, the two groups of users and drivers are highly coincident, two companies in the merger and the official announced before the share of more than 60%. In the car field, the development path of two enterprises is very similar.


 


two companies in the taxi market hand-to-hand, set off too many rounds of subsidy war, but injured 800, the loss of 1000 of the brutal competition finally let investors sit at a negotiating table. February 14 this year, in the investor's strong matchmaking, drop a taxi and quick taxi two companies announced the merger, the two sides will form a company to jointly expand the taxi market.


 


merged at the beginning, drop a taxi and quick taxi said, their taxi business will continue to develop. But a very natural thing is that with the deepening of integration, two of companies have been the inevitable division of business.


 


"After the merger if the two sides of the business can not form complementary, after the combination of the market will shrink." "One investor who asked to be anonymous told the media that the core needs of travel are unified, how to classify users and how to partition products is very important to two companies." Perhaps it is for this reason that the drip only plans to launch the bus fare to the taxi price.


 


If you drop a taxi in the future positioning in the public car service, so fast taxi business may gradually to "a car" tilt, focus on high-end and enterprise-class car services. As a result, two companies are not only effective in avoiding the drawbacks of the same business, but also the advantages of the integration of resources.


 


These investors, when the two sides of the competition, investors are hoping to kill each other, but now become a community of interests, how to let these two companies really make money has become the focus of investment people.


 


at the same time, competitors may also be forcing two companies to make adjustments. The exact news from the media shows that Baidu is Uber and easy to use the merger of vehicles, once the merger of two companies, will be in the car market as the fastest drop of the company's biggest competitor.


 


In the face of more and more powerful competitors, drop and fast all need to be quickly adjusted and clear business. Still according to the existing business development, fragmented, for both sides, is actually in the resource of internal friction.


 


Driver Watching


 


after Hu surname driver revealed the news, the media also randomly interviewed a drop by taxi software to call the taxi driver Master Wen. Master Wen said he had not received a taxi for the time being such invitations, but he admitted that if received the invitation message, will also consider to do the drop of the car driver.


 


"After all, the money is too high", Master Wen said, now the taxi companies do not care what the bottom drivers live what kind of day, how to upgrade the service, "every month just collect money on the line, but also care about what car or drip how to erode the market."


 


teacher told the media, now he has to work 10-12 hours a day, one months down to remove the money, oil money, can earn 4000-5000 yuan. With the drop or fast car drivers monthly income of tens of thousands of dollars compared to the taxi drivers of course have to join the momentum of the public car.


 


"Big deal to the taxi company that 10,000 Yuan liquidated damages", Master Wen said that although his contract with the taxi company still has two years, but if the drop of this policy can be landed, he will choose to pay 10,000 Yuan liquidated damages and then joined the drip, "dry, two months this 10,000 dollars will come back."


 


above received a taxi invited Hu Master said, in the form of the current, taxi companies and drop will have a war, ultimately who can occupy the edge, but also to see the drop in the service investment and in this period the government for the car policy changes. Before all is clear, he chooses to wait and see.


 


"policy is not clear, the drop of service has not officially announced, now eager to cut off the contact with the taxi company, will only be cut off." Master Hu told the media that the drip of the 60,000 cars is a big problem, only rely on the car rental companies should be difficult to solve.


 


Risk remaining


 


Mr. Hu's fears are not unfounded. While both drops and fast have hundreds of millions of of dollars in financing, as an internet company, buying heavy assets does not conform to their business operating model. For drip, the operation of Volkswagen bus service 60,000 cars from where, is a very big problem.


 


Hu said to the media, he had consulted the vehicle problem, the answer is to be able to bring their own vehicles. That is to say, the drop hopes to use the private car to solve the problem of the vehicle source running the Volkswagen bus service.


 


according to the policy, the vehicle source of the car market must come from the regular leasing platform, the driver must come from his own company or a third party labor dispatch. But in order to quickly win the car market, drip and fast instant to now also has a gray operating method.


 

A survey by the
media confirms that the number of private cars actually operating on the drip platform is far greater than the number of vehicles owned by the platform. The drop is to help private cars to "wash the white", linked to the leasing company, so that they meet policy requirements.


 


industry lawyer Zhao Occupy told the media, if the private car by linked in the rental company name, and then through the bus software platform to operate, regardless of whether the driver is the owner, whether the rental company employees, this behavior is illegal, because the car rental industry is the control industry, Only qualified business vehicles can be engaged in leasing operations, vehicle compliance should have at least two points: vehicle ownership belongs to the car rental companies, the application of vehicle indicators and the vehicle for the record.


 


January 8 This year, the Ministry of Transport said that all types of "car" software companies should follow the rules of the transport market, undertake should be irresponsible, the ban on private car access platform to participate in the operation, that is, private cars through the linked, to join about the rental service platform to operate passenger services is "black car Recently held the two sessions, Transport Minister Yang also reiterated: the ban on private cars through the access car platform to engage in special vehicles business.


 


Apparently, the drop of a taxi is determined to promote such a public car business, in fact, took a lot of policy risk, at any time to be stopped, and the possibility of a huge punishment. At the same time, with a strong background of the taxi companies to compete head-on, the drip will face more competition pressure than ever before.