A good website must not ignore the user's internet habits

Source: Internet
Author: User

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Let me give you a few examples here. Take Qqmail first, and the integration of QQ chat software to a large extent to subvert the Internet users used to email the habit. Just in the top left corner of QQ, you can easily open the QQ mailbox, plus qqmail itself simple usability and powerful functions, to both Office entertainment and learning have brought great convenience. This innovation is worth learning, and its excellent user experience design coupled with a strong foxmail technology and QQ user group support, Qqmail market share in the rapid growth, and Gmail and NetEase 163 for the domestic three most commonly used e-mail. A big factor in Qqmail's success is that it captures the user's internet habits, an important factor that affects the user experience. Most of the netizens ' internet career is started by owning a QQ number, the first thing on the internet is landing QQ, looking at space, keeping QQ pets, playing QQ games ... I believe most sites are familiar with this, however, this has long become the Internet users of our habits, and Tencent is a fancy to this point, the mail integration into the chat software to occupy a certain amount of email market share.

For example, the revision of Tianya forum. The new version of the Tianya on the homepage, page position, page navigation system has made a large adjustment, and increased the friend information, strengthen its SNS properties. Although initially it will make users somewhat uncomfortable. But the Earth this time the revision repeatedly emphasizes is in order to dilute the media attribute, takes the user as the center, increases the user the viscosity. The revision of the Tianya is greatly influenced by the increasing popularity of SNS. The popularity of SNS has constituted a serious threat to the community forum, and the end of the Earth is facing the serious problem of the user losing. Now internet users in addition to landing QQ outside, SNS website has also become a kind of fashion, a habit, and as the old Internet community in the end of the world only better to seize the netizen's interaction with the community requirements, into SNS, more to cater to the Internet users ' habits, to explore a new road to development.

In fact, there are many examples. such as the rise of hao123, it is because users browse the Web site to pursue convenient and fast habits. Portal Site page length is five times times the screen is because the slow speed of the page can improve the efficiency of web browsing. Click on the page link pop-up new window just because the user is accustomed to mouse operation lazy re-enter the site. Although there are many websites and products have changed the user's internet habits, but the vast number of Internet applications is to meet the user's online potential habits, which also validated the "Customer is God" This sentence "wisdom" Webmaster Network admin5.com Triumphantly think that respect for the user's internet habits is to improve the site user experience the core content, no matter what you are doing site, whether the site content, site positioning, SEO, marketing should give priority to the user's internet habits, optimize the user experience, improve the viscosity of the site.

Then, the webmaster to do when considering the user's internet habits, should pay attention to what aspects of the problem? First of all, respect is not the same as blindly pandering. Site to have their own personality and characteristics, if blindly cater to the user's habits, and lost their ideas, no new site will soon be eliminated. Respect the characteristics of users to the Internet and the site's own characteristics of the combination of content, such as Qqmail, if there is no strong technical support and user groups, indifferent Tencent also dare not to develop email market.

Secondly, we should consider the user's surfing habits in a multi-directional. From the initial stage to the site operation of the entire process, from the user positioning to the profit model, from the general promotion to SEO. Take into account the user's internet habits. Here's another example, take SEO, for Baidu and Google have the wrong method and strategy, this is mainly because of the two search engine algorithm and ranking principle, more importantly, the two search engine user groups How many differences, like QQ and MSN user groups are different, Baidu and Google's user base there is a certain cultural differences, the search habits are not the same, so to distinguish between the optimization.

Of course, changing user habits is also a "disguised" respect for user habits, because only to the user to bring more benefits and convenience to allow users to develop new internet habits. such as Taobao online transactions, SNS change students, office workers surfing habits. Finally, the integration of the above content, the user's internet habits for the webmaster is very important to pay attention to. If you ignore the user's internet habits, may cause such as web site viscosity is not high, the site user conversion rate is low. Webmaster Do station must not ignore user surfing habits.

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