A lesson from SEO failure optimization case

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"Guide" everyone good, long time no and everybody nagging down, this more than 10 days of articles, are in others books summary down, share to everyone. Seems to have lost the value of NH blog, in fact, NH hope that you can go to practice! and optimization more and more difficult, as a special steam industry, whether slowly being homogeneous? Let's talk about a case today! One has turned from success to failure, but it does not prevent us from moving forward.

Seoer in the hands do not know how many storms, ranking rise is happy one thing, the ranking does not move, the whole day will be annoyed, be down the right K station, is often a thing, just a common thing. These are enough for us to grow! So optimize thousands of sites, or as the new webmaster so confused. Each site situation is different, K station different, ranking is not good and so on, whether can correctly find out the real reason?

Once proud of the case, today become a failure of the case. To share with you, I hope you have a good reference, remember not to operate too hastily. Why do we think this is the case today? Feed Vehicle website, whether we still remember not, remember that time is used one months to push the rankings to the home page, and stable in the first 2 months, now Baidu has been taken off the rankings. In many search before the operation of the optimization process of reflection, but can not correctly find the reason to solve the problem.

See figure:

Feed cart Rank Table

Website situation: No. 5.31, the day, ranked all 100, NO. 6.2 and suddenly returned to the first 7.8. But after a few days the rankings are gone, and the rankings become sometimes meaningless. In search of the reason for K, after processing is still not recovered.

Question Reason:

1. Over-Operation Friendship Exchange

In the early days, little friendship, regardless of those friendships as long as everyone and I change, are very happy to accept everyone friendship, there is no demand, the average change a friendship every day. The highest number of friendships reached 40. Later check every friendship, deal with 20 is not too good site friendship, reduced to more than 20.

2. Drainage is too hasty

In the early days, the article will be written every day diversion flow, flood-guided flow, in the short term to urge the ranking rise and stability, but there is a period of time without drainage, may cause cheating, indirectly to the right to drop. Stop drainage, rarely through the article drainage.

3. Homogenization of content

Content homogeneity of this problem, has been existing, Baidu published the "Baidu Search engine page quality white paper" Requirements content quality, browsing experience, accessible and so on. In terms of content quality, there is no quality to be said for the special steam website. In this context, we can not add to the icing on the cake and provide a unique view of the content. After careful consideration, the content is collated and inside the page design.

4. The website is hanged the horse

Dream Weaving system Station faces a risk of being hung on a horse, hanging black chain, but it facilitates optimization. Look at personal choice, now there is a way to solve this problem, you can use space management lock upload function, so you can temporarily eliminate being hung horse. Unfortunately, there was a modification of the site content, forgot to close the upload function was Hung horse, over time Baidu put a snapshot out, just found. Impossible, just tell everyone, their website to protect well, or one night back before liberation.

Summary: Remember not to operate too hastily, short-term will cause their own website rankings rise, but not long-term or benefits. Hope to face success and failure with ordinary heart. Learn from failure and learn from success. Don't be discouraged at this time there is no harvest. Please believe that the future will be better.

From the failure case site: www.siliaoche.com