A micro interview with Doong: How to differentiate individual competition in search enterprise

Introduction: Roboo This name, originating from Silicon Valley, is the world's first fourth generation of personalized search engine, the name and address of the roboo.com. Confucianism Leopard based on its innovative fourth generation of search, with the first Chinese mobile phone network "bidding ranking" system and intelligent recommendation system. Confucianism Leopard launched the mobile Internet Precision Marketing program assembled 3G browser, mobile phone search, website Alliance, mobile phone emulator, such as the four-in-a product line, the realization of the PC and mobile phone mobile internet seamless docking, so that users and enterprises can use mobile phones and other equipment anytime, anywhere to search entertainment, life information For enterprises to open up 3G mobile commerce this marketing promotion of new channels.

November 16, 2011 3:30, Confucianism Leopard founder and CEO Dr. Doong on the Network Micro interview, the mobile internet industry and everyone to discuss the mobile internet marketing Solutions-to create personalized search engines, especially the emerging mobile phone search.

Doong, Ph. D. In the Department of Radio and Electronic Engineering, Tsinghua University, obtained a bachelor's degree and Master's degree in national High-tech projects in the Chinese Academy of Sciences, and then went to Los Angeles, California to gain computer ph. Let's hear what he thinks about the domestic mobile internet industry:

How to deal with challenges

Currently into the wireless search field of companies, both like Google, Baidu, Sina and other such search engines and portal giants, but also like Cgogo, leisurely village, such as the start-up of professional wireless search enterprises, in the face of these challenges, in the competition strategy, differentiation is the most important. Product differentiation, operational differentiation, cost differentiation (lower), can reflect their own unique value, so that there is its own value and bigger foundation, the simplest example, is the model, the region. For example, search "Karting Car", has previously been tested in Google Baidu, see the return result is a vehicle factory in Shanghai address, fax and so on. and personalized search, return is the user's favorite mobile game, and can adapt to the phone's model. The traditional search matches the text "kart", but the return of the Sony Ericsson Kart game, although by content matching to, but not in the user's Samsung mobile phone installation or play, because the model does not match. Personalized search technology, nature is also personalized advertising. Advertising is also based on search content and search out, so such ads are personalized, most relevant, so that users feel that advertising is related to the information he is looking for, not interference, not garbage, but useful, useful information.

Confucianism Leopard Technology, the main personalized. At present, mainly in user models, areas such as mining. For example, news localization, model adaptation. Confucianism Leopard accumulated tens of thousands of models, the content of the prior analysis of mining its regional, while constantly accumulating and analyzing the interests of users, interest characteristics, and constantly train mathematical models and parameters to continuously improve the search and browsing experience. The content of the cell phone is too short, and the analysis of the characteristics of people, more in line with the characteristics of personal and personal devices. Confucianism leopard to people-centric search technology Poprank, and Google Baidu text, links and other content as the center of the traditional search algorithm pagerank different. With the international recognition of the innovation of the Confucian leopard, seven papers were published in the international top-ranked search technology conference.

Foreign life, pay attention to innovation, pay attention to individuality, freedom and equality, relaxed atmosphere, the choice of the Confucianism Leopard mobile phone, mobile search, personalized mobile phone search as the main, played an important role. In addition, in Silicon Valley, we are accustomed to one of the first class companies, make oneself also become dare to think, dare to innovate, also not afraid of failure, want to be done, ethically do it! As early as in 2006, Doong proposed the Google Baidu traditional search calculation in the mobile phone failure, many people can not believe, but a few years later was recognized. He looked forward to the new direction of mobile internet and mobile search, and everyone said it was the next big thing (this is the next large thing!), encouraging more people to participate in the mobile Internet tide.

A personalized search for Confucianism and leopard

For the small screen of the phone, the content is too short, rely on Baidu Google as a result of the content-centric technology, limited, the algorithm is not good, ineffective, so for mobile phone content is too short, small screen, models and adapt, these computers do not have new problems, Confucianism Leopard put forward a set of analysis and mining algorithms and promotion methods, More aimed at the new features of mobile phones, new people's platform. Confucianism Leopard currently has more than 20 channels, covering entertainment and leisure, life information, is entering the business. As a website (mobile Access m.roboo.com, computer access www.roboo.com), the Confucianism Leopard supports all platforms and does not need to download software. But Confucianism Leopard also provides mobile client software, there are three platform versions for download: IPhone, Android Andrew, Java. According to statistics, the cumulative user of the Confucian leopard has more than 200 million people.

The fourth generation search engine technology Poprank of the Confucianism leopard is compared with the past, in the past, such as Google's PageRank, Baidu's hyper-chain analysis, are content-centric, such as the analysis of page content, vocabulary, links, but on the phone, the content is too short, links too little, these algorithms are not the spirit. So the Confucian leopard introduced "people" personalized characteristics, such as models, regions, hobbies, etc. as the search results of the return of the conditions, so that the results more in line with the user's personality needs, to achieve "materialistic" to "idealism", the search engine cutting-edge technology, from the study of "vocabulary and content matching" promoted to research "to meet the user's intention."

The ultimate success is the result of efforts, beginning everyone has the opportunity, and finally by the user, the market to choose, the remainder of the king. Chinese mobile phone users hundreds of millions of, enterprise tens of millions of, individual user needs and enterprise customer marketing needs, "steel" exists. Confucianism leopard every day to feel the recognition of individual users, corporate customers, have full power, because they are there to support you to work hard. As long as there are users, customers, there is a successful grasp. Dr. Doong the future trend of mobile phone search, from entertainment and leisure, to life information, to mobile commerce, is gradually advancing, the last three have a market.

Asked about the entrepreneur's advice, Dr. Doong said, first look at a large industry, the general direction, the industry has a lot of market space. Then build a complementary team. The rest of the matter, is a few years of resistance to live lonely struggle.

Asked about the plan, Doong said, Confucianism Leopard 2011 for the first time to achieve a full year profit, Mao sales billion level, which is emerging and the outbreak of the mobile Internet industry peers, played an encouraging and exemplary role. Confucianism leopard to start in the early 2012 again a round of financing, for two years to market, in the company to achieve brilliant success at the same time, but also let a few years hard to fight the Confucian Panther Tongren can achieve personal wealth surge and career success.