A new sample of traditional industry entrepreneurship: Internet Free Promotion Restaurant 2.0

The internet has increasingly influenced http://www.aliyun.com/zixun/aggregation/8150.html "> Traditional industries. A restaurant with the Internet from the brink of collapse to business, a few years, but witnessed the online booking, reviews, buy, LBS, microblogging and other Internet products rise and fall. Entrepreneurial story, into a restaurant 2.0 of survival samples.

"I want more onions and less garlic." It's a code.

Three Li Tun North Small Street, near the German embassy, there is a family name to sit a forgotten Lijiang theme restaurant. Last November 11, the day of the Singles Day, Li Yuchun a line of people happened to eat. A friend of Li Gang, a restaurant owner, took a photo of her departure, a blurry picture, and sent her Sina Weibo the next day.

Soon the microblog was forwarded nearly thousands of times. But there were celebrities before, so Li Gang didn't care. One weeks later the change began to appear. Every day there are about 10 table guests because of this micro-Bo came, they went to Li Yuchun to the bag, tasted her ordered dishes, so as to form a "corn package" new products.

And as long as the first signal to the waiter newspaper, you can enjoy the discount offered by the store. These people are "corn" (Li Yuchun fan). This has continued. Corn and Li Gang said they would always come.

Li Gang began using Weibo last March 20, when he was Lijiang folk songs (that is, finding new dishes in the area). With the recommendation of a fellow friend, Li Gang decided to try this new service. His first microblog is: "2010.3.20 is a memorable day, it is a sitting forget 2.0 times open, please look forward to."

In the 2.0 era, a restaurant owner seemed to be using internet terminology.

This should have something to do with Li Gang's experience. In fact, he went into the catering industry is a complete layman, the beginning of the start to find the right direction, so that the restaurant was on the verge of bankruptcy. Until meets the rice net. "After casual contact, seizing the opportunity to co-operate, almost hit," Li Gang described the restaurant's first connection to the Internet.

The public comment also helped Li Gang's great favor. They also planned an event, from more than 9,000 participating users to choose 10 people, pack to eat and live to Lijiang. "I'm not looking for a general partnership, I hope it will be a spark," Li Gang said, "We've made a lot of effort."

The harvest is obvious. In the golden Age, the rice network and the public comments brought about by the order, accounting for 50% of the overall restaurant. At the best of times, the two families bring in 40-50 tables a day. From then on, as one forgets to start leaving obscurity, Li Gang, the entrepreneur of the traditional industry, is increasingly willing to try new things from the Internet.

For example group buying.

When the sticky rice nets to find the door, Li Gang heart, "he said they are behind everyone net." glutinous rice Net will Yao Lai Studios as the first group buying project, the second Heaven is a sit a forget. 98 Yuan double package, sold nearly 4,000. Far from the first day movie tickets sold more, but also did not invite too much doubt.

"That no profit, sold more than a loss, 4,000 just", Li Gang received from the glutinous rice network customers, but also adopted a more moderate way, although the need for two days ahead of schedule, but the digestion time is elongated within a year. He also heard the Internet users scold the site, "quick success that is a lose-lose".

Obviously, it's a matter of not making money but making a yell. The yell really earned it. With glutinous Rice net after cooperating, one sits to forget in the public comment on the browsing quantity, within a week "the increase" 1.2 million. By looking at a set of contrasting numbers, you know how unexpected the growth is: the restaurant's total volume of traffic, which has accumulated in the last four years, is less than 500,000.

With group buying before and after feet start sweeping the street, there are lbs sites-provide location-based information services based sites. The restaurant has no reason to refuse the free olive branch. And the two seem to have a more natural connection.

The data from the street of LBS website shows, the place that its user sign in most is the restaurant, hotpot shop first, Chuan greengrocer second; Saturday is the day of the week with the highest attendance; lunch and dinner are two times of attendance, and the proportion of women in the user is higher. The so-called sign in, usually refers to the user arrives at a place, on the net publicly to mark.

The street and a sitting forget the latest cooperation is not limited to the check-in mode. The LBS website features a new feature that allows businesses to apply online to become the "shop-length" of the real-world store. The store manager can manage store information, design, release offers and promotions to promote the store and use the push channel provided by the street side network.

This certainly lets the shopkeeper have the more independent on-line promotion way. And it's all free now. Unlike group buying sites, lbs entrepreneurs are struggling, and the first task is to gather more users and businesses.

The effect is also good, to become a shop long and combine some preferential activities, a sit forgot on the street on the check-in has a significant increase in the one months after the cessation of preferential promotion, despite the decline in the number of attendance but still at least one times the upgrade. This has been able to satisfy Li Gang, most of the day can have 15 table attendance guests.

"lbs is just icing on the cake, but not entirely dependent on it," Li said of Sina technology.

Weibo is one of the most energetic things in Li Gang, and he spends every day talking to netizens. Li said that users on Weibo were looking for a meal and rarely came for a discount. He felt that on the one hand it is convenient to book, on the other hand, "feel good, kind", know the boss how many let customers feel more down-to-earth.

He also joined a few micro-groups, where people organized everyone to play together. Chao Green is a micro-group founded on January 3 on Sina Weibo, the group owner is a well-known columnist of the Great Fairy, members have nearly 400 people. This group of Beijing Chaoyang North Road, Chaoyang Road, Youth Road, the micro-Bo users, just in a sitting one forgot to organize a "spring dinner."

Photos on Weibo show that the two sides of the long table on the second floor of the restaurant were filled with people that day.

The development of the Internet industry is often a wave of waves. Li Gang is sympathetic to this, as the reservation from the catering network and the general public reviews has fallen markedly since two years ago, while orders from new channels such as Weibo are rising rapidly. The descent curve and the ascending curve have begun to converge.

A sitting forget originally brewing for a long time to do an official website, but now Li Gang changed his mind, he is ready to set up a network services, demanding full micro-blog, important posts to actively use micro-blog. Outside Li Gang, the restaurant's chief Jinghong is another major player on Weibo, and they have more fans than the official microblogging of the restaurant.

In fact, Li Gang draws well, but he prefers to open a restaurant, albeit from a layman. He will go to Yunnan two times a year to bring back new discoveries. "It makes me happy," Li Gang said.