A small web site construction company to do 200,000 profit in one year business method

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If the search engine on the "number of Web site construction companies nationwide", search engine results also difficult to give the correct answer, we can use the word "a dime" to describe. Any one-tier city in the country at least has the holding large and small network construction company. No matter what type of network construction company its sales model, can be very different, but as long as the survival, have their own unique sales model.

We-Cloud network, as Yunnan Kunming Network to build a company so far nearly two years. Business is mainly the establishment of enterprise sites and domain name registration, web space services. The company is not big, not much strength, no sales team. The main sales method is to enhance and stabilize the company's website related keywords in the search engine rankings, so that customers find us. In the process of communicating and interacting with different customers, we have formed our own sales methods through failure and success. Now here to discuss, before the discussion, let us look at the current domestic provision of Web site construction services company status. At present, the domestic network construction companies have a lot of sales model, telemarketing model, may be a lot of network construction companies to take the main sales methods, the model of good or bad, we do not discuss, the following we take a look at the current network construction company probably classification.

First class companies, more well-known or done more successful, such companies have the strength, have a strong sales team, the number of employees, have team sales experience, has the strength of technical operations, has a mature technical framework, website construction has formed a product, the price of the site through the function of modular pricing. As a sales model based on telemarketing, its telephone volume is a basic standard for approving an employee's business capability.

Employee sales process, usually by domain name registration, through sales means step by step to allow customers to build stations. The cost of building a website by means of sales is often high, this kind of company makes a website for the enterprise at least 8000 yuan thousand, such a common enterprise website construction expense may reach tens of thousands of yuan, if has the function demand individuality point, the price is higher, can reach more than a small network company's one year business income! Build an enterprise website work cycle in general in 8-20 working days or so, because the product of the website construction, website interface packaging is the key issue of production, that is, the customer to the site's art satisfaction usually determines the work cycle. This kind of company's biggest shortcoming is the technical problem, see here may some people ask, not say the strength is strong, how also said the technical question? In fact, people who have contacted these companies know the indisputable fact that technology is not as powerful as service, because operating costs and product sales patterns determine the limits of technology, such as The website module needs to adjust or needs to increase the function demand, realizes the cost nature will be too high, because since is the product, becomes the modular, must make the individuality adjustment, the modification, the natural technology cost is big, certainly will not because individual customer makes the modification. From the customer's point of view, of course, it is inconvenient or unsatisfactory, this kind of companies naturally know, generally through the so-called version of the upgrade to solve, or in the employee sales process can give customers a kind of story. Typically, customers experience "inflexible" feelings in the process of experiencing such a company's services.

The second type of companies, generally the relatively strong local companies, such companies have their own sales team, sales also learn the first category of companies through the telephone marketing methods and Web site ranking promotion, sales model is basically the same. In addition, such companies generally have a local business background to increase sales strength. In the technical aspect has own program development personnel, also walks the product route. Regarding the individuality development function demand, mostly opens the open source CMS to make the modification to complete. The cost of website construction is slightly lower than that of a company, I think it has a great relationship with the operating cost of the company. This kind of company because the website product operation mode aspect is inferior to one kind of company consummation, but at the same time is also an advantage, or relatively flexible bar, for example, in the Product module function can not reach the requirements of the customer's personality, the development may be very large, the development cost is much lower, so in the company's employees talk about the flexibility of a relatively large. Customer service experience is better than the first class company.

The third group of companies, some not the strength of small companies and personal studios, such companies founder some are strong sales skills, some are technology-born. Generally speaking, this kind of company's sales team is basically zero, the staff number is approximately 1-10. So most of the customers from the network, means through the site rankings and related promotion methods. Because there is no sales team, then the customers through the network is the fundamental survival of these companies, because we also belong to such companies. Here is a discussion of the company's sales methods.

Entrepreneurship is not easy, entrepreneurial methods are different, to avoid weaknesses is the key to their own advantages to run the company is the key to survival. Rely on the site rankings, keyword optimization is the most important, the current main keywords are basically the first page. Through the site ranking of the telephone consulting customers about one months there are nearly 20, including a peer of the temptation. Finally, the customer will have to talk about our sales skills.

From the operation of the site more than a year of practice, from the network of customers are generally through keyword search, for example, through the ' website Construction ', ' website production ', ' Do the site ' These high search words, search to the website of the network construction company. As we all know, Baidu search results rankings, the first page of the results of 10, if combined with the results of the promotion (up to 10), for customers they do not know the promotion and natural results. As a customer, they usually have a click to see To do comparisons, such a round of inquiry, the site's price will naturally be greatly limited, and generally do a corporate website 5 million is very difficult, unless the personality needs of large, many companies can not do, or say unwilling to do, But the design of such a Web site cost is high, the company has no core technology, can not complete, the cost of the package out is not cost-effective.

NET construction price after contrast, low bad, could have been 35,000, perhaps finally in the thousand yuan or so will have small companies to do. This shows that the site construction market price confusion, there is no standard, from the customer point of view, what type of site construction have what technical depth they do not understand. In addition, this is also related to the client to do site targeting, many enterprises themselves are small enterprises, many are that the enterprise site is just a device, no practical use, even if the corporate website is just for cosmetic, think others have their own, built little or never updated content, not to say to promote. This result is more determined by the enterprise's own subjective understanding: the site is useless. In this understanding, of course, the investment in the network is also limited.

We have a lot of contact with our clients and we have confirmed this after communication, many customers on the Web site requirements based on a lot of basic publicity, there are some mainly marketing, but relatively few, mainly to marketing the construction of the station demand is usually personal (because the big company to do the marketing of the site is very little network to build the company), or very small companies , the budget of its input cost is generally lower than 10,000, but the demand for the construction station is high. A small company with no technical strength is generally unwilling to take such a list.

A small company with a demand for the site's functional requirements is just the company profile, product display and message board, contact us, service project introduction, such as the most basic functions, website interface, art requirements are vague, no special requirements, see the feeling almost on the line, that is, there is no specific concept. This requires our guidance, we all know that this kind of site on the function of the development of technology is not high, starting low, in the template full of the world today, as art has been more than a problem, the product meets the needs of the market is the key, we imagine the number of small and medium-sized enterprises in China is how much? Usually the concept of small business, Refers to: The number of employees within 1-20 people, annual turnover within 50,000-1 million small businesses, this amount is huge.　According to Tencent network data, China has more than 3 million enterprises, of which 80% do not have a company website, there are currently about 600,000 of the company's website, about 20% of the enterprises have a website, data shows that the number of potential customers in the construction station in the huge. A lot of small companies ' corporate web-building budget costs are usually within 500-2000 (of course, this is our opinion).

Through the recent two years of Yunnan Kunming area of customer practice, corporate website price budget positioning in about 500-1500 of the small companies demand big. For example, I used to talk to an electric car customer, she said that she has looked for some companies through Baidu, said to do a corporate website to promote her electric car, many companies offer is thousands of million, she thought, do not need to register a blog or E-commerce portal to open a page on the line, however, the site has a separate domain name , when I was talking on the phone, I listened to her, just as she recommended the finished website, she was interested in listening. Such customers are many.

At present, we specialize in the introduction of a finished product site (of course, sales of finished products Web site has some, some do better), the price directly positioned at 780 yuan, including the domain name and space. According to sales, the situation is not bad, the monthly sales of 10 (refers to the 780 Yuan finished product site) about, because the cost is low, complete the site construction on a few hours of work. Because, we produce a certain number of template style, and constantly increase in, so that customers according to their own requirements to choose their favorite style, the production process is relatively simple, mainly to replace the logo, and enterprise data entry, and then for the customer's website Management training ( In fact, many customers for the site's background management operation requirements are not high, in addition, such web site management operations are relatively simple. So if the promotion is appropriate, the monthly sales of 10-20 should be no problem. Of course, if the building needs of the company if there are other requirements or higher requirements, they do not use such websites to quote. This is judged by the sales experience.

The key question is how to launch the concept of finished website, the company launched! Imagine, if every day can have a such customers, a year down to accumulate more than 300 customers, profit nearly 200,000, the next year's renewals are not small! This kind of sales method may vary depending on the region, because I've talked to people in other provincial networks, They have a limited number of customers through search engine rankings, which may be related to the local economy. This network construction sales model for us is in practice, hope and friends to communicate more.

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