A5 Marketing: How to analyze the basic situation of the SEO of the company webmaster

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Once upon a time, do you want to improve your site by analyzing the optimization of your competitor's website, believe that a lot of webmaster will be such an idea, in fact, this idea is not flattering, every site to do the ranking webmaster will have this idea, because only the enemy can win, which is a big benefit to the webmaster. At present, enterprises in major industries are also starting to build stations to do optimization, enterprise webmaster in order to allow the rapid growth of corporate web site, the first thing is to analyze competitors and peers of the corporate web site, through the analysis of their own corporate web site to do an increase also improve, it is conceivable that the analysis of a website SEO situation is very important.

Analysis of the advantages of the competitor website or there are many, such as can improve their own optimization methods, can increase their own optimization methods, can be mined outside the chain of resources, to view the content of the other site can do false original, these are the benefits of analysis. Ultimately, you can analyze the competitor website SEO situation to learn seo. Recently, the author of the Exchange group because this topic began to "fight", part of the webmaster are from the chain and the angle of the chain to analyze, but the author of this also has a different understanding, the author from the site scale, content, volume, external chain, the chain, etc. to analyze. In order to more specific, the author will be the point of view of the majority of business owners to communicate.

Analysis of Web site size and content

First, analyze the size of the Web site and the amount of content. Have to say this is the webmaster's intuitive judgment, the author is the same, the first analysis of the site when the site directly to the size and content of the analysis. The size of the site represents whether a site is large or small, large have industry websites, portal sites, classified information sites, and so on, the scale of these sites is very large, and the homepage will have a high ranking, the main reason is the large web site content is very much, the huge internal chain will give the first page the largest weight. And corporate websites are generally small sites, many enterprises for the content is not very important, and some corporate sites just update the news to meet, and the first page of the ranking suddenly, this is the difference between large and small, after all, the scale in this put, so to the size of the analysis.

For content, there is a difference between large and small sites, today the author mainly said that the small scale of the site, many corporate sites included more weight is high, this is because of their content of the site a lot, most of them are long tail keywords to write articles, the collection of multiple users search the weight is also naturally high, So to analyze the number of high ranking site content, how long you have to exceed their numbers.

Ii. analysis of the number of sites included

Then, analyze the number of sites included. The above also mentioned a large number of content is included after the site will bring weight, and the chain will give the home page very high weight, leading to rise in the home page rankings, which is why the need to emphasize the content of the Web site is one of the reasons, the higher the number of sites included the more benefits. The author some time ago to see a webmaster is so optimize the site, they do not write product articles, do not have long tail keywords to write articles, only update news articles, some of the events occurred every day to write articles, so they asked me why the number of sites included does not improve, carefully read the news article is the reason. So to analyze each other's site collection.

For example: the author now to analyze the amount of competitor website, the author will be from the Webmaster tool analysis, and the other is through the site command to analysis, command add URL on it, see the number of this site, in general, the higher the weight is higher.

Third, analyze the external links of the website

Finally, analyze the external links of the site. The author believes that the chain is a high ranking of the main reasons for the site, many sites are due to the content and the chain of the combination of high ranking to do the reason, so the chain is to be analyzed, in the analysis of the other side of the chain can also be through webmaster tools and commands to analysis, analysis of the main external chain of quality, content, in which Web site published to analyze, Look at the difference between the chain and the outside, according to these to analyze the other side of the chain.

For example, I now want to analyze the other side of the site's external chain, find each other's corporate web site outside the chain are in the classification information network, business-to-business and webmaster sites do, most of the site is the outside chain of webmaster, such as Chinaz, ADMIN5, etc. above the portal chain, and the chain are others actively reproduced, belong to High-quality natural outside the chain. After the analysis, the author will be based on what they have done to become their own future work.

Writing at the end:

Above by A5 marketing http://www.admin5.net/thread-13686770-1-1.html original edit. The above is the author of the simple analysis, and the other side of the Web site three labels, the author is not more written, leaving you to think independently. For these three analysis methods is the most basic analysis of the site's SEO situation, the author hopes to help some novice enterprises to complete the analysis of the competitor's website to improve their own website, others do not say more.

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