AA Car Rental response drop, fast entry strategy: Focus on one-stop quality travel

July 26, "Urban Transport Industry Development Forum--new opportunities in mobile internet era" held in Beijing, from the State Council Development Research Center, the NDRC, the Ministry of Communications, China University of Political Science and law experts and scholars and quick taxi, AA car rental, easy to use cars, drop a taxi and other enterprises together to explore the mobile internet era of opportunities and adjustments. In the meeting, the previous media speculation has been fulfilled, Ali's fast launch of the "One Train" officially entered the commercial car market, Tencent's drip is doing "u gifted Taxi" ready to enter the market, the giant into the Bureau will be only a AA car rental, easy to use a small number of enterprises occupy the business car rental market impact, Some media said that the business car rental war on the Verge. For the Giants into the bureau, for a fast-growing AA car rental brings more challenges, how to respond, AA rental car said will focus on through the mobile Internet platform to provide a one-stop quality travel plan, through standardized services to solve people from the convenience of travel to quality travel promotion, advocating taste beyond the price. Will there be a subsidy war in the short business rental market? In early July, a quick taxi announced the launch of a new brand of business car rental service "a special bus." In fact, "a car" is a quick taxi acquired by the Shanghai taxi Software "Bumblebee" derived from the Hornet founder Li Zu as a special car project general manager. Fast is trying to the "one car" and "quick taxi" two apps to get through each other. Li Zu, general manager of a car, said that at present, a special bus has been in the country 8 cities to carry out business vehicle service, daily average order volume of about 10,000 orders. Compared to a car business in several cities in China, the drop-by-taxi business is still in the preparatory stage. People familiar with the situation said that the drop-by-taxi business car rental market named "U Excellent Taxi", recently to Easy to, a AA digger, it is said that the first batch of drivers have begun training. Insiders pointed out that the business car rental market has been easy to, AA car rental and fast under the one of its strong opponents, as the drop of a taxi to the Bureau, will be in the commercial car rental market rising a new round of subsidy war is not known. AA car: Make a one-stop quality travel solution provider Giant's entry to the easy and fast growing AA car is a huge challenge, how to respond to the urban transport Industry Development Forum, easy to say will be large data services, overseas services to respond. A prescribed prescription is: Focus on service, using standardization to do one-stop quality travel solutions provider. AA Car Rental has been advocating quality travel, providing the ultimate service to enjoy the car, which stems from its control of vehicles and drivers. AA Car Rental Vehicles all come from the formal leasing company, the depth of cooperation to ensure that the vehicle source stable and reliable. At the same time, the close cooperation with the vehicle and the driver makes AA car rental have absolute pricing power and control power. In the current market, some car brand services have been questioned, AA car rental is due to uniform standards, custom-class privilege service model is widely praised: free 15 minutes to wait, up and down cars switch doors, the standard business etiquette is a cinch. The car isStandard car WiFi, charger, free custom glacier water, slippers, car refrigerators, high-end magazines. It is worth mentioning that a AA car is also the industry's only provider of standardized services: The driver by the company's unified recruitment, before the induction has been including etiquette norms, software use, multi-scene services, such as a series of "militarization" training, before the induction each need to unify the dress. We have also seen a detailed record of the "refinement" Requirements for AA car rental services in a manual of driver specifications. In addition, in response to some of the user's sudden demand, AA car drivers may also have users unexpected surprise service, there has been a user experience said, "because of their destination has not been to the vicinity, and the driver said that they get out of the car to find a good, got off about 5 minutes after the driver calls said in the roadside saw I was looking for the shop , show me the way over. "Something like this is not rare in AA. AA Car Rental Deputy Li Xiaodan said that although the current industry has no uniform standard standards, there is the drawbacks of service inconsistencies, but as a truly sustainable development of the enterprise needs to put the user experience in the first place, the quality as the core, the travel service to achieve the ultimate, the creation of new industry standards is a AA car rental In the service content, not only includes the instant use vehicle, the reservation use vehicle and the transportation and the service and so on the daily traveling car scene, has specially aimed at the business type User development "for others to call the car", "the Enterprise exclusive account service" and so on, facilitates the enterprise own use and the commercial reception Take the business account service for example, AA car rental for the enterprise account opened exclusive backstage, the enterprise can associate with the right to use the individual, all users can through a unified corporate account under the single car, or even for each person to set the amount of car, which is required for internal staff to provide fixed transportation subsidy for the enterprise is very convenient. In addition, the enterprise account can also be based on the company's demand monthly or weekly to the AA car rental details to facilitate inquiries and reconciliation. In addition to the standardization of services, AA car rental more specialized product team responsible for personalized product development, regular according to market situation research, data collation analysis, on-demand development of related services. The previous "Baby to School", "Mummy pick-up" and other products are from the team. Wang Jian, a Analysys analyst, has said that China's car rental market is still very immature, for the emerging car rental companies, how to do their own services, how to set the vehicle, driver management threshold is to explore the problem, the Internet industry is not lack of new business or business model, every year will emerge a large number of emerging. Only the difference, can be invincible.