About women's electronic consumption

Big men always like to complain about women troublesome things, all kinds of entanglements, complaints, reluctance, then produced a variety of "beg", such as help, solve, seek comfort and so on. A "beg" word, in the eyes of marketers is a huge wealth, because it implies too much user needs.

Online, female consumers are a very large crowd, around the female consumer demand for cosmetics, clothing, slimming industry, etc. will never see dusk, as long as not Binghuangmaluan, this demand is a typical rigid demand.

The following is a set of data on female electronic consumption from a group of billion-nation power pickers:

1, each to a certain festival, the major electric dealers have launched to women, cosmetics-oriented promotional war;

2, 2012 net purchase turnover of 8.1 trillion yuan, female users accounted for more than 50%, mostly apparel beauty products;

3, the General Department of Electric Business platform for the female users accounted for 60%;

4, beauty makeup and social sharing of the type of female users accounted for is;

5, group purchase female users accounted for more than 70%.

In fact, as early as 2008, the tide of women's internet consumption has started to rise, the internet's "her age" kicked off. So far, female consumers are the mainstream of online consumption, will not interact with women's internet applications, will eat a lot of losses.

Some people say now do the Internet, whether it is marketing or products, are women who have the world. In general, the following characteristics of female groups, for Internet workers should have some inspiration:

1, Beauty

The beauty of the heart of all people have, especially strong women. The word "beauty" is used to describe women, they also use a variety of action ideas to support the sacred word that belongs to them, so the consumer demand for the heart of women's beauty is constantly dug out. Electric business in the field of women's clothing, cosmetics, slimming slimming products are always so energetic. By the beauty of the heart pull the need to let you dumbfounded, the big masters are how can not understand.

2, the desire to buy strong

It seems that women are born to prefer shopping, many girls can go shopping all day without rest, while boys like running marathons follow in the back, the most miserable is that some people stroll all day only buy a hairpin. Anyway, these boys are not going to get through, but girls have this desire, just like the feeling of shopping. I usually buy a bunch of stuff, but it's no use, it's all a woman's job. Irrational consumption concept is also an important factor in promoting "her age".

3. Very strong sharing

I think this is a very great quality of women, especially for the rapid and healthy development of the Internet has an irreplaceable role. Women find something good or bad that they can't help telling others to spread in their own circle. Usually hear some masters say the spirit of the Internet is to open and share, I do not know is not to refer to the spirit of women. Anyway, this kind of sharing to let Tencent, Weibo, Renren, the social platform is extremely hot, if not the participation of women, they may be much quieter.

4, easy to be marketing

It is said that women like to point online ads, which is difficult for some online men to understand. Some women know that it is advertising, just can't help to go to the point, to see what is going on. This can only be seen from a perceptual angle. Women's feelings are always more delicate than men, relatively easy to be disturbed by the outside, a little bit of trouble can make their heart rate accelerated, not to mention those shocking big price reduction, promotional activities, let big bargain. Advertising has a better effect on women, and their emotional characteristics are not unrelated.

Now playing the internet is not the pursuit of cool, mysterious, bullish era, the network has become popular, "grounding gas" is the mainstream. The future as long as please two people will not worry about no food, one is cock silk, the other is women. Get cock silk of the world, get women who have the world, the product simpler the better, the more fun the better, fool-type things are the most popular. Article first A5, reproduced please indicate tea http://www.zuipin.cn/chaju.html, respect for copyright!