Activate data teradata Large data analysis Swiss Army knife

&http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; "IT168" when it comes to big data, many people tend to relish the story of "beer and diapers." The story came out of Wal-Mart in the US, where beer and diapers seem to be entirely geared towards a completely different customer base, but Wal-Mart's product-related analysis of the data shows that the store's beer, which is sold well in the neighborhood, is selling well. It turns out that when a husband buys a diaper, he usually gives himself two beers, so the beer and diapers buy the most.

This is a modern market intelligence information Analysis system to discover the secret, this story is also recognized as Peugeot commercial data analysis of the birth.

Recently, Teradata company Greater China Aster Division director Kong Yuhua in an interview told reporters, product related analysis also on the supermarket product placement, promotional activities, procurement products have a very large use, while the United States large supermarket chain supervalue through deployment Teradata Aster, you can analyze the massive amounts of data generated over the past 8 years. From the actual use, Aster is able to complete 13 supermarket groups in 2 minutes of commodity relevancy analysis, which in the past often requires more than 4 hours.

The Kong Yuhua came to China with confidence in the domestic market he said: "Foreign and domestic in the application of large data is different, the current traditional enterprises in the data analysis of the understanding is not enough, but with the rapid growth of enterprises, large data application range is increasing, there will soon be large data analysis of the demand, the potential of the domestic market is very large." ”

▲ Fig. 1 Teradata, Director of Aster Division of Greater China, Kong Yuhua

Teradata Aster analysis to seek value for users

In banking, it takes three times times more resources to get a client than to keep a customer, and usually the bank needs to focus on two points: first, what can be identified before the customer closes the account, and whether there are different behavioral patterns before the new product is purchased. The traditional analysis method uses the data mining tool such as SQL or SPSS to analyze, can forecast the trade some patterns, discovers the user may lose or buys the product, but does not know the exact time point. And the right time can help banks to take timely action to prevent premature or late action so that costs rise or action fails.

Kong Yuhua Introduction, Aster provides path analysis mode, can be online banking, telephone, ATM and other sources of information to do a comprehensive analysis, and form a visual view, the bank's business, analysts can clearly see the closure of the account customer path, so timely to take action to save.

For example, if a customer is unreasonably charged, in turn through online banking, telephone and face-to-face communication, the bank has not been able to give timely attention, then the customer may be lost. But if the data of different channels are concentrated and the path analysis is made, it is found that the client has so much interaction with the bank. In addition, the fraud-proof path analysis provided by Aster can also be used to analyze the fraudulent behavior according to the different patterns applied by the card owners.

In fact, in many areas there is such a demand, such as electric business, these companies will focus on customer browsing path analysis to better understand what the customer will buy products, such as car repair, through analysis to the maintenance engineer to recommend which parts need to be repaired ... These product correlation analysis, but also may apply to the person and the person, Kong Yuhua called it the social correlation analysis. How does the social trend now highlight how to influence more people through one person? He points out that, in fact, mobile phone and phone list is the best presentation of everyone's social network, the telecommunications company can through a person's telephone information to analyze its network, as well as he can affect the crowd and his own affected people.