Actively expand E-commerce Financial services

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Reporter Shenhang Correspondent Wang Dayu reported in recent years, the rapid development of e-commerce, online shopping and payment has become more and more people's daily consumption of mainstream choice, all these for the development of commercial banks has brought new opportunities and challenges. CCB (601939, shares) Wenzhou branch of the service E-commerce years ago, to open up http://www.aliyun.com/zixun/aggregation/7756.html "> E-Payment Merchants as business development important work to catch." Last year, the bank made a breakthrough in its work, has expanded the green Sen digital, buy special nets, poly Business Network, Hing Lok easy to buy more than in the local and even the province, the national influential well-known E-commerce customers, in their own business to achieve innovative expansion, but also vigorously support the development of Wenzhou E-commerce Enterprises.

To develop electronic commerce vigorously is one of the main measures that Wenzhou government has decided to solve the economic development problem of Wenzhou, to realize the transformation of economic growth mode and to get out of the predicament of development, and has been recognized by Wenzhou economic circles and many enterprises. In this context, CCB Wenzhou branch as vice president of the unit joined the Wenzhou Network economic promotion, the use of this platform, and widely publicize the CCB Electronic Bank and its E-commerce financial services, and further strengthen the communication and cooperation with more E-commerce enterprises in Wenzhou. In order to promote the better development of this strategic business, the Wenzhou branch of CCB cooperates with the merchant to the local universities to carry out the special lectures and marketing activities of electronic commerce and Electronic bank among university students. To organize knowledge training in e-commerce payment business for different levels of people including branch leaders Full line up and down the active marketing activities, and constantly expand marketing results, strengthen the expansion of e-commerce with more customer cooperation, and achieved positive results.

More than two years, the Construction Bank of Wenzhou branch and the city more than E-commerce sales enterprises to carry out a variety of forms of joint marketing activities, CCB network silver customers exclusive Super intensity discount and other preferential measures to attract more and more customers of the eyeball, to the cooperation between the two sides and customers to bring a multi-party win situation. At the same time in the process of cooperation, CCB provided a full range of multi-dimensional advantages of resources and cooperative merchants to share, fully support the development and expansion of E-commerce enterprises. such as in the joint activities with E-commerce website marketing channels, the use of the Bank of CCB's net Silver System pop-up advertising window, but also the cooperation marketing information in the provincial branch of the Internet station page prominent position, and boarded the headquarters of the Internet Station Online mall channel, effectively expanded the cooperative merchants in the province and even nationwide visibility and influence.

June 2012, the construction Bank of the headquarters rate of the first, launched the name of "good business", including Business-to-business Mall and the business shopping mall E-commerce Financial services platform, CCB Wenzhou Branch actively promote promotion, marketing-related businesses to join the CCB good business, Submitted to the CCB after the certification of the settled merchants now nearly 180 households, ranked first in the province, and in the national Construction Bank in the lead. After the line, the Construction Bank of Wenzhou branch to take measures to actively promote the mall merchant's substantive business expansion, actively promote and focus on the cultivation of green Sen digital E-commerce Enterprises in the "good and business" of the transaction, get "good and Business" "Brand Recommendation", and it will be incorporated in CCB headquarters "with the CCB net silver, buy a favorite thing" Bidding for marketing and other marketing activities of suppliers, to participate in the headquarters of the unified activities, achieved positive results, and further accumulate and improve the popularity of the merchant, as of last November, CCB Wenzhou branch of the merchant in the "good business" to achieve the transaction in the forefront of the provincial Construction Bank, Among them in the business Mall to the Green Sen Digital representative of Wenzhou merchants to achieve the transaction amount accounted for more than 85% of the province merchants, by the establishment of the headquarters and the media concerned.