Actual combat: Long tail keyword selection and writing

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In the process of SEO optimization, we need to constantly develop our creative thinking in response to the changes in our market, because only in this way, we have enough ability to experience the thinking of our potential consumers, in order to create a long tail keyword to meet their needs.

So, what can we do to keep expanding the long tail word that will bring effect to us? First of all, to observe the long tail of competitors, and then more attentively to think about consumer consumption possibilities, and then to use more Baidu statistics to our various analysis data.

Then we will use some of the actual cases of dry goods to introduce you, how to choose and write a sales effect of the long tail keyword it:

1. Observe the long tail words of the competitor more.

Nothing in the world will be more than your competitors to bring you a steady stream of learning desire, to know that when you still have a bit of indomitable spirit, your competitors every move can become your biggest learning power.

Case: As the author of the company Amoy K Nets competitor, will always become the author of the study object, then the other side of the site used keywords and long tail words, etc., will naturally become the object of the author to learn. Remember when I first entered the company, will often run to observe a competitor's website outside the chain, found that their chain articles often appear some "so-and-so KTV phone" such a keyword, and then through Baidu search found that this keyword they will be in a very close position, This time the author began to learn also optimize this keyword, the effect is quite obvious, after all, as a KTV booking platform, many consumers to the purpose of the telephone to carry out the booking of KTV, as long as he can search his mind which the number of KTV booking phone, Then the office of the author next to the Business room natural telephone began to start more.

So, we must observe the long tail words of the competitor, after all, there is no better teacher than the competitor in the world.

2. Thinking about consumers ' consumption possibility

In fact, there is a word is very worth to be SEO battle on the battlefield of friends to share, is a famous quote: "Experience deep, creative deep." ”

Why did Mr Berlusconi, at the age of 70, create the pinnacle of the Hong Kong Bank of China Tower? It is precisely because he has a strong desire to create and superb design skills, and these desires are often from his years of accumulated experience in the embodiment of, if a person does not have any accumulation, Then he will not be able to deal with difficult problems, so overwhelmed, let alone can get what creative inspiration, so we usually do the work, always more from the consumer perspective to consider the problem, so that we can have a continuous accumulation of the process, when our knowledge and experience to a certain degree of time , so even if there are problems in front of the time, there will always be more methods than the problem!

Therefore, we need to constantly think about consumer consumption possibilities, such as:

Case: I often run to the Pearl River New Town of Guangzhou Library reading, so here is more familiar with, and very like the business atmosphere here, so at night when often and friends to come here for recreation, then in our Amoy K network KTV Business inside there is called "box KTV" volume of KTV, is located in the Pearl River New Town of the Canton Square, next to the east Tower of Guangzhou, in the box KTV below is the Guangzhou metro line Line 5 "Zhujiang New City Station", so the volume of KTV regardless of the decoration environment, traffic conditions, singing conditions and so on, are very superior.

This is also the reason, so it is necessary to promote, but because here are usually some business guests, but also a lot of tourists will run to Huacheng square, sea Heart sand Asian Games Park, Guangzhou New library, Guangdong New Museum, Guangzhou Xinghai Concert Hall, Guangzhou new children's Palace and other places to play, so Baidu often someone search " There's nothing fun about Zhujiang New town. "

Then I wrote a long tail in accordance with the topic of the article, called "Pearl River Metro station near what is fun?" Such an article, has been ranked in this "Pearl River New Town There is no fun" of the second ranking, after Baidu know, then the natural can for Amoy K net to bring this long tail word flow.

I hope this case can expand the long tail word writing ideas, after all, when we constantly from the perspective of consumers to consider the problem, our ideas can be opened, so that the method can be a continuous birth, so that we can write articles from many aspects, so that our SEO article is not commonplace, Over time let oneself also feel speechless.

3, more use of Baidu statistics to our analysis of data

To do a good job of SEO, in addition to learn to original, but also learn to find places to send a high weight outside the chain, we also need to continue to conduct data analysis, especially with the various statistical tools Baidu, such as Baidu Webmaster, Baidu Statistics and the promotion of various analytical data. Only when our data is getting more and more complete can we get more accurate data analysis.

Case: Baidu statistics inside the data analysis is very useful, not only can accurately tell you what the browser from the keyword to browse, but also to provide links, so we need to study this tool.

For example, when we use "Baidu natural search", can find a lot of browsing the site of the source of friends, such as the author today from this statistical tool found "dragon to hospitality to KTV overtime how to calculate", the browser is from Baidu Natural search in, he entered the link is "Dragon to hospitality to" The two-level domain name first came in our Amoy K net to browse, so I immediately wrote and this long tail word the same article, immediately was included in the Baidu, this situation let the author more understand the consumer's thinking, the original some consumers have overtime demand, then we can put other volume of KTV also according to " How to (how) how to calculate "Such an article" Write it again ... In fact, as long as we are willing to continue to dig into the long tail of words, then we can be born a steady stream of creative inspiration, so that we can write the consumer want to read the article, can let us have the topic can continue to create.

(Baidu statistics to understand the search long tail keyword)

(the author immediately according to this long tail keyword writing articles, immediately by Baidu included)

Conclusion：

In fact, long tail keyword selection and writing, there are certain rules to say, as long as we understand and our competitors to learn, but also to play their own initiative, strengthen the creative thinking, and then constantly understand what our consumers think about, and the use of good Baidu statistical tools, Then we can continue to accumulate in all aspects, so that they have enough ability to create an article in line with the taste of consumers, so that the company's website brand can be constantly understood by consumers, then through the accumulation of time, naturally can attract the company to bring profitable consumers.

So, in order for us to be a skillful craftsman in SEO, we should constantly empathy ourselves to experience the consumer of our own products or services, only in this way can we truly gain a steady stream of creative and practical experience.

The author of this article Ilovegoktv, reproduced please indicate the source http://chaohui.taoktv.com, thank you for your support.