Actual experience to remind new people to do SEO or to understand the construction of station technology

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Found that a lot of new people in the process of learning SEO, will put forward such a question: "Do SEO need to know how to build a station related technology?" Here take me personally in the implementation of the site optimization process of an experience for the new SEO students to answer this question.

After optimizing the analysis of the site, found that spiders crawl every day of the site of an old column too many times, and this old column is the site's legacy content, did not delete, has been preserved, and now has stopped the update of the column content, which caused the spider climbed a large waste, Spiders should be guided to the content to update the volume of large or can produce a direct value of the column. Then thought of the old column Implementation 301 permanent jump, to prevent spiders crawl old column content.

When communicating with the website technician, we found that the technician had never heard of the 301 permanent jump, or how to achieve the 301 permanent jump. I believe that if you do not do SEO, you will not know the Word 301 permanent jump. So, I first explained to the Technology 301 permanent jump knowledge. But how to do 301 jump We who do not know, from the Internet to find a lot of 301 jump code, tried unsuccessfully.

To give the old column to do 301 jump, must first give the old column a new address, there are two methods can be implemented, one is with pseudo static address, one is to move the old column content to the new column under the allocation of new address. First I think is the use of the first method, because the old column of the article address is dynamic, for optimization, not conducive to search engine page crawl. Choose the first, the first step is to the old column with pseudo static, this technology to know, right now, the second step is to use the old column address to jump to the new pseudo static address, because we do not know 301 Permanent redirect Code How to achieve, in this piece tried a lot of online to find the code, eventually failed.

More serious is, in the absence of solutions to find the case, we directly first to the old column with a pseudo static address, the remaining 301 jump did not do, update the server content. After two days, when we have not solved the jump problem, the search engine response has come, a large number of old pages of keywords ranked all disappeared without a trace.

In order to quickly reduce the impact of the search engine on this change, I immediately decided to give up the first method, decided to use the second method, directly to the old column content moved to the new column, give a new dynamic address, and then use the old column Address 301 Permanent Redirect to the new address, the weight of the old page to the new page. Finally, with the tireless efforts of technicians, finally found the right code to complete the second set of programs.

In short, in the implementation of the SEO process, we will also encounter a lot of similar situations, in the technical staff do not understand the time, more is the need for our SEO personnel to strengthen the understanding of this knowledge, after all, the people who put forward optimization program is our own, if we do not know how to do, How can we let the technicians to help us implement it?

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