addressed to the iphone 5S and 5 C: No surprises of technology moved

NetEase Technology and Baidu News Joint Report/Wang Jiecong Some say Apple's press conference is no surprise. That may be true, but beyond the data and hardware, Apple continues to be a technological move on the path of innovation in the smart-phone era. The release of 5s and 5c has been exposed, the color version has been exposed, the listing has been exposed, fingerprint recognition is predicted, which still cannot erase Apple's innovation efforts. Or the sentence was said to be rotten, Apple in the hardware and software of the deep integration of the road to go no back. Moving point one: the A7 processor's trans-era upgrade no one would have thought that Apple would go so fast on the way to IC design. The A7 processor, the first 64-bit processor used for smartphone platforms, is officially released. Operational performance, graphics processing performance is twice times A6, and more than 1 billion transistors. Along with hardware upgrades, IOS 7 and Xcode support 64-bit. Moved still from the integration of software and hardware, Apple opened the 32-bit app to the 64-bit conversion solution. According to data from developers of Infinity Blade III, it took them 2 hours to improve the game to 64, which was an incredibly troublesome job. A7 's adoption represents a trans-era improvement in computing, although the existing 64-bit app is not many, but it shows another development space. Move point two: Once again occupy the commanding heights of innovation after the launch of Android 4.0 and Nexus 4, Apple seems to have lost its technology lead in the smartphone world, even as it has been cited as an innovation deficiency in the iOS 7, which is heavily referencing Android. But the new iphone denies the blame. Or go back to the A7 processor, the combination of A7 processor and iOS 7 can do something that the Android camp can't do, which is the benefit of deep customization. The first thing is fingerprint identification. Apple has been speculating on how Apple will implant the fingerprint-recognition chip into the fuselage that is being compressed by the power connector. A 170 micron sensor is implanted into the home button and then photographed and identified by the A7 processor, so you can successfully identify the angle, direction, or skin damage. As long as your fingers are not broken, it can be used, this performance can lead the Android camp for one to two years. It also gives the mobile payment a better reassurance. The second is the shooting technology of slow shooting, continuous shot in the intelligent selection of photos. 10 A second this feature a lot of mobile phones have, but the iphone 5s can be after the film, the system immediately calculate what it thinks is the best, recommended, this temporary A7 can not finish. Such examples are many, Apple in the context of high integration of hardware and software, is designed to be completely without pressure, how to do it. Moved point three: do not walk do not brand to market the ace insist on high price is not only simple, but also a kind of courage. Apple has been accused of not kissing the people, but everyone knows that if Apple one day cut a half for sales price, then launch more than 10Color choice, the apple of innovation on the end, this is the last trick of Apple. Fortunately, Apple did not come up with this, the so-called "cheap version of the iphone" is not cheap, 5c is the iphone 5 skeleton loaded with plastic shell, Apple did not take the low-end market route. After the iphone 4 release, Apple was pushed tighter and more tightly by the Android camp, with Google's ever-growing son, Nexus, doing 80% of the iphone's performance and then selling at One-third, giving Apple enormous pressure. But the entire Android camp has not yet come out of the new path of smartphone innovation, and in September the entire camp flagship, which focuses on listing, can see that, in addition to adopting new vendor technology, it is doing the camera and the underlying design is not going to go with Apple. And Apple insists on its ability to develop iOS7 without worrying about the hardware's suitability for Android as Google does, and development chips don't have to think about whether the four or the eight-core chip is good. Touched point four: Apple really still do not understand the Chinese market 5c bare metal price from 4488 yuan, this price in the Chinese market is really not a pro-people. This move makes people some laugh and cry, Apple still do not understand the Chinese market. As early as two weeks ago, Apple announced a synchronous conference in China to make an accident, in the media invitation, Apple China showed its own acclimatized, and the real machine pricing is to the parallel scalpers left space. Or say 5c, in the United States contract price of 99 U.S. dollars, such a product is usually in the 400 U.S. dollars before and after, that is, 2500 yuan, but in China, the machine actually priced 4488 yuan. Mainland China for the first time to become the first listing of the market, the outside world originally speculated that the parallel importers to buy from China to buy, but if the last really have more than 1000 yuan price difference, then the parallel imports will still be hot and full.