Advertising (adsense) is the fundamental driving force for RSS

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After Google announced the acquisition of FeedBurner a year later, AdSense for feed this much-anticipated function, finally to integrate into the FeedBurner. FeedBurner Official Blog announced that the AdSense for FeedBurner will be released next week, the use of the details, has now begun to invite a small number of users to test.

No doubt, this is a great news for the field of RSS. Before, I always stressed that advertising is the way RSS reading can be quickly popularized, and into the mainstream of one of the most critical factors. Only when content publishers start to really push the RSS, will it really start, only bloggers are not enough. Because, the hands of a large number of public users, is still a strong newspaper website, is the Reuters news agencies, are Yahoo.

It is because the feed lacks enough advertising development potential, so that a large number of mainstream media sites in the output feed results, only the summary content, in this way to force those readers through the reader, back to the site, to avoid advertising revenue affected. The result is a loss, the site lost readers, readers lost content.

Now, as the world's largest share of feed hosting providers, FeedBurner's influence in this area is beyond doubt. In addition to bloggers, blog media, a large number of mainstream media sites are also using their feed publishing services. AdSense integration into, will be conducive to quickly explore and enhance the value of the feed's advertising.

In terms of domestic, the existing problem is still the Chinese evaluation of AdSense is very low, far from the English site in the AdSense earned income so high, and the fight against "cheating" rather harsh. In addition, FeedBurner from the wall last year, its own Chinese ad receptacle has also been deactivated, the domestic use rate has been greatly reduced, which to some extent stimulated the Feedsky user's surge, Lu Xinchin also drive the opportunity to promote the topic of advertising and feed display ads (but the effect is general).

However, Google's biggest temptation in FeedBurner is AdWords behind a large number of advertisers resources, this is feedburner their own operating ad receptacle can never match; for Google advertisers, they have a new choice; For Google, AdSense has one more chip.

Google continues to monopolize every "point" of access to information from the Web to the feed, from the industry's No.1 RSS reader to Google reader to No.1 's RSS publishing management platform FeedBurner, throughout the industry chain. Google's cleverness is that their "goals" are simple and control the flow of information, so they rarely make mistakes.

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