Advertising planning-How to increase the click rate of online ads

If your company's products are highly dependent on online advertising, then you must ensure that your advertising quality is the best! Poor ads only browsing without clicks, ugly ads directly reflect the image of your company. If you want to increase the click rate of online ads, first of all you have to learn how to not let your own ads do not look uncomfortable, avoid the use of a large number of colors, complex pictures, as well as the high frequency of the flash map, as far as possible to keep the simplicity of this will greatly improve your ad Compared to ordinary advertising, people are more willing to click on some creative and interesting ads!

Advertising interface

Now many of the old nets are already in the subconscious default screen ads on the site. If you want to attract their attention, then-you need to be bolder and do some refreshing advertising. Sometimes, add some small humor in the advertisement will have the unexpected effect! But keep in mind that your ad must be concise. The overall layout must highlight your product, otherwise everything is in vain!

Position of advertising

Advertising placement is also a very important factor. Let's take a stark contrast between the head banner and the bottom banner on the same site. Therefore, even if the bottom of a website advertising is very cheap, Mas here also does not recommend that you buy, because a site can browse to the bottom of the user only 9%!

The core theme of advertising

Each ad should have a clear core theme that highlights what you want to express. Don't mess up the ads or add too much service. An advertisement is best to have only one topic (product), if your enterprise has many products, then you should consider to design different advertisement for own product! Do not think that this is not important, perhaps because of this you will be more than peers to invest 20% of the money!

Advertising statistics

A good ad can only be modified in your continuous tracking statistics! If you think advertising is well designed, it's over when you put it out and you're wrong. After the advertisement is finished, we should analyze the statistics in time! Look at the user clicks: What is the reason for the low? High again because of what! With the project, different advertising content to transform the contrast and so on!

Said so much, in fact, are some details of things! Of course, if you think he's the detail and ignore it, then ... (Suddenly don't know what to say). In short, the details determine success or failure. In large data, you will find that the details of the problem will no longer be details. Perhaps because this details will change the millions of people's click behavior, purchase behavior, etc.