After 90 entrepreneurship is a living condition

Zhao Chenting

After being covered with all kinds of labels, more and more entrepreneurs are starting to play an active role in the commercial world.

From Ma Jiajia, a big fan of selling sex products, to Guo Lie, the founder of the "Face Moment" APP, who succeeded in scrubbing screen friends, most of them are still working step by step for work. What quickly get investment, with a very "impact" of the successful image to stimulate many 80 or even 70, 60 after the eye?

In fact, these "non-mainstream" generation who have shouted "do not understand" but have quietly grown up will also hope we can stop there and try to listen to their world.

"We do not expect more than the rest of our world to understand and can feel comfortable listening because there is bound to be new value in the new era." Yoon Sang, founder of Sing-A-Seng, who got three rounds of investment in a year Explained.

Internet personalized "birth"

Despite being ready for the 90's flamboyant personality, Yin Sang, the founder of Sing Along, has challenged public acceptance of T-shirts and shorts plus slippers in public. "This shorts is my first time in high school was wearing, I am determined to wear it to the market until the bell ring, I think it is maverick after 90 to enlarge the entrepreneurial spirit itself, so now the community will be so concerned about after 90 Entrepreneurship. "

Yin Sang like to use Adidas's slogan "All in or nothing" to explain their understanding of entrepreneurship, entrepreneurship must have courage, not afraid of losing will not lose. In his view, after 90 entrepreneurs have become a new force, and this unscrupulous group will also be entrepreneurs of entrepreneurship, which is 90 after the venture will now be so strongly concerned about one of the reasons.

Similarly, after 90, Sun Yichen, who once created the miracle of poor students and successfully completed the sprint from three to Peking University in one year, now has two titles, one is Greater China chief representative of American company Ripple Labs and the other is the founding of Repo Person and CEO.

In fact, Sun Yu-chen and his team wanted to do something - pay for and pay through an open set of underlying payment protocols. Simply put, is to use P2P technology to build a simple and effective payment network, the network free, open source, capital and value of the flow can be as easy as sending e-mail.

This 90-year-old Ivy League school of the University of Pennsylvania chose to return home to start a business after 90, defining its own path to dreams as "embracing risks."

"Why did I choose a very risky direction?" To Sun Yuchen, the perception of security after 90 is quite different from that of the 80s, and it is impossible to understand the "post-1980 collective memories" rumored on the Internet. In the era when the information is now exploding, after 90s, being deeply influenced by the Internet, there is no collective memory for them. Competition, freedom and personalization are the main streams sought after by 90s and their source of security.

Different from other active choice entrepreneurs, Zhang Tianyi, a financial law professional who never thought of going to start a business, is more like a passive choice for him because of fear and wanting to flee from the current constraints The real life and have to make the choice, "I do not know entrepreneurship will not make me better, but I know not to start business will only make me worse."

As the founder of Hunan Changde rice noodle barn, at the end of last year, Zhang Tianyi is also facing the dilemma of looking for work like numerous graduating college students. Into the law firm, exam civil servants ... ... Looked at the brothers and sisters provided employment options, he was a little puzzled, "Later I want to understand is also very simple, I do not like that kind of life."

"We just choose to live in a different state of existence because of the fear of our present state of living." In the case of Zhang Tianyi, the greatest value of the Internet is to provide a helpless young man with the opportunity to persevere in doing nothing. In the traditional era, when faced with the brutal reality without a capitalist, it is a luxury to insist on being a self-employed, but now they have done it.

The sweet and sad resource era

In contrast to the casual dress, Yin Sang, the founder of Singing in 1992, has won three IDG investments over the course of a year.

And all of this seems to be pretty of Yin Sang, "IDF Capital Partners Li Feng met halfway out smoking a few minutes, I talked to him and put his own logic of thinking and business model clearly."

I must mention that in this day and age, for entrepreneurs, there is an abundance of resources that have never existed before.

IDG, a well-known venture capital firm that has successfully invested in a number of companies, is now in the crowd after 90. IDG has invested in 90+ entrepreneurs in less than a year.

"Our investment in young people after 90 was basically decided in the quickest possible time, and there was a firm belief among them that their most understood age or lifestyle touched us." In April this year IDG Campus Entrepreneurship Competition start conference and the first national propaganda conference Li Feng explained this way.

In fact, apart from Yin Sang's "sing together", Sun Yuchen's "sharp wave technology" and Guo Lie "face Meng" behind IDG.

After an IDG million-dollar angel investment in January 2014, Guo Lie self-proclaimed: "(that time) every day to get up and sleep brush corporate bank account, how the money has not arrived, watching it from 0 to change Into a lot of 0, I am very happy, if replaced by dry noodles, you can Huake (Huazhong University of Science and Technology) a few laps.

However, even after catching up with a good era, the experience of the 1990s will not be so smooth.

"I believe Jobs did not have to worry about how to manage the accounts when starting a business that year." These problems have plagued Zhang Tianyi after 90. "Although everyone is ridiculous now, I am sorry to say that I am engaged in business, but when I started my business, the pressure in my heart really was very big. "

As for Yin Sang who successfully got three rounds of investment, there is neither large-scale users nor new products in the worst time of the company. How to maintain the relationship between customers is what Yin Sang and Sing Sang team face The biggest problem. Initially to KTV free delivery of dice and other accessories, and later changed to microblogging promotion of all non-textbook-style tools. "Many people of geek origin look down on the line and think they are too earthy."

And "life and death" of the APP industry is tantamount to a star factory, almost every once in a while can hold a star product. Face Meng succeeded in detonating the major social platforms and achieving the goal of "App Ranking No. 1," Guo Lie's dream of starting a business has been realized. However, after experiencing the ups and downs of entrepreneurship, Guo Lie discovered that the original route Not so romantic in my imagination.

Guo Lie also clearly know that these investors, although very warm, but still very calm. "Investors will be worried about the value of Face Moe after the bubble has broken, and after a phased success, they need to cool down their confidence and throw away the inherent things."