After entering the mobile internet age, what is the future of rogue software? Business model to service type is a good way

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

"It time weekly watch" in the mobile internet era, enterprise development must bullying? Business model can not be so "rogue"? Let the enterprise not bullying only need to change a business model.

Recently, the Parity software "I check" booth on the matter, CCTV exposure was suspected of extortion. Take wine products as an example, it is the first product price of the merchant is very low, consumers if the search price will certainly go to choose the low prices of the store, and the software in the low-priced products in the real world is not there. The merchant side is required to pay 50,000 annual membership fee to change the price to normal. In the final analysis, "I check" is to use the user's trust, with misleading information to bring trouble to the enterprise, and then blackmail enterprises. Some media called the trick "rogue means", said "I check" for rogue software.

Speaking of Rogue software, first what is rogue software? What is the legitimate software? This boundary is actually very vague, and for the definition of the standard industry is not too uniform. In 2006 before and after the emergence of a wave of anti-Rogue software, by more than 40 lawyers and users of the anti-rogue Software alliance is to search, Yahoo, MOP, ebay and other well-known internet companies to sue, even the official body Cinic also involved. For a time, all the famous internet companies in China seem to have been labeled as rogue software manufacturing promotion companies, is the Chinese Internet industry everywhere rogue software? This is precisely because rogue software does not have detailed criteria to define the confusion caused.

For the definition of rogue software, the general industry believes that through the bundled way to promote or with a strong deceptive user nature, to profit as the purpose of software, can be called Rogue software. One of the biggest decisions is whether to profit. May violate the law, also may not violate the law only to play the legal edge. The industry also believes that the rogue software between the common software and virus software, but rogue software is also a large part of the virus to spread to achieve the purpose of expanding the impact.

In fact, from the PC Internet age, rogue software is not uncommon. Because China's early internet, is basically the world of rogue software. Those for the pursuit of traffic and ranking of the webmaster are basically doing rogue software, they to increase their traffic and unscrupulous, this aspect of the originator, is the founder of the 3721 plug-in Zhou.

3721 plug-in is the Internet's first rogue software, this is an indisputable fact that 3721 has created a wealth of the myth, which also for the Zhou later 360 security guards started to lay the foundation. So some people in the industry to evaluate rogue software, "a lot of Chinese Internet enterprises in the development process, is a naked rogue of the user aggression process, and many enterprises have a successful history, is a rogue prostitute to get off the history." "It is also the 3721 plugins that are repugnant to some practices that have sparked a massive anti-rogue software campaign until now." And 3721 of Rogue software is like a textbook.

After entering the mobile internet era, the rapid development of smart phones prompted the emergence of mobile phone applications. Users think that a complete farewell to Rogue software, unexpectedly, rogue software haunting, accompanied by the development of the smartphone market, mobile phone application market rogue software also began to emerge, but also evolved into mobile Internet version, and has a lot of new features different from the PC Internet age. For example, the first domestic rogue software appeared in 2011, a large number of Android phone users were "bullying". The mobile phone rogue software called "Playing machine must", through mass mobile phone messages, deceive users download installation, and then secretly malicious installation of the mobile phone software. This technique and a few years ago on the Internet rampant rogue software to promote the same, but secretly deducted users ' mobile phone charges, the harm is greater.

From then on, Rogue house arrest intensified. "2013 China Mobile phone security status report" shows that in 2012, third-party application markets and forums in the transmission of malicious programs accounted for less than 50%. In 2013 the ratio was more than 60%. One of the most representative of the rogue software in the application market rampant pervasive.

Rogue software can be traced to the reason, because this is itself a "hit the Edge" business model, by kidnapping users, deceive users to achieve rapid expansion. No one would have thought that this obscure software, without a clear purpose of sabotage, would grow into a big, Mac-like system. Because for some small and medium-sized Internet enterprises, to develop rapidly, such a business model is undoubtedly the fastest expansion of the user base to achieve their own profit purposes.

But such a business model has one of the biggest flaws, is unsustainable, generally through rogue software to expand the Internet companies will be eager to "bleach" to become known as legitimate software, this time because they are strong enough, also do not need to continue the rogue software model.

After the advent of the mobile internet era, as the application market competition is more and more fierce, some application market began to blindly pursue the application of the number of applications, even this as their main competitive advantage, such as I check this application is to publish a large number of false price information, to win people's identity, resulting in authority. I was allegedly looking into this. The result of this expansion is the eventual possession of 210 million of thousands of users. "I check" too much emphasis on commercialization, ignoring the product itself, deviated from the original intention. The product loses the foundation--objective, fair, also abandons the customer demand, finally also will be discarded by the user.

So, in the mobile internet age, enterprise development must bullying? Business model can not be so "rogue"? Let the enterprise not bullying only need to change a business model.

In fact mobile internet, the most difficult is the business model. In the domestic mobile Internet enterprise, many developers are free in the development of applications, free to provide a platform. They expect to provide platform services for businesses from the user base in exchange for a weak living space. It's easy to "risk the way" in order to increase the number of users. In fact, the author believes that the mobile Internet business model is the most important service. How to attract users through product value? How to improve user viscosity through service? This is the current mobile application developers have to work hard, like I can check the use of kidnapping users, provide false information, such as the development of rogue software, in fact, regardless of the amount of users, but in the end may be overnight by all users abandoned.

Because now after all is not the original to do a fee application can make money one-time era, it is the mobile internet age. Like today's 360 security guards, Baidu Cloud disk, 91 mobile phone assistants and other applications, have been converted to sell the service. This is also easier to accumulate the user's reputation, so that the cumulative users than do rogue software accumulated users to be more loyal.