Age comparison of Chinese and American social users talk with data

Because of the differences between Chinese and American culture, the age distribution of the users is very different in the social network, and the following data are used to explain the differences.

The age structure of American social users is more mature, the proportion of females is slightly increased

A new study by iresearch, Pewresearchcenter, found that the proportion of older people in the U.S. social networking site increased in 2010 compared with 2008. The number of people aged 36-49, 50-65 and over 65 who accounted for total social networking sites rose from 22%, 9% and 2% to 26%, 20% and 6% respectively. The proportion of women in American social networking sites has increased. From 2008 to 53% rose to 2010 of 56%.

MySpace is the youngest, LinkedIn is the oldest

Divide American social networking sites into five areas, including my spaces, Facebook, LinkedIn, Twitter, and other social networking sites, to analyze the age and sex ratios of the 2010 US social networking sites. As you can see: 23-35-year-olds have the highest level of participation in all social networking sites (especially in MySpace, which is up to 42%), followed by 36-49-year-olds, and other social networking sites that are at least 16% more than 18-22-year-old users, The participation in LinkedIn was only 6%. In addition, the average age of the participants in my space was the smallest, while the average age of LinkedIn participants was the largest.

The ratio of male users to LinkedIn is clearly outstanding

From the participation of different sex users in American social networking sites, only the proportion of men in LinkedIn is higher than that of women (63%:37%), and in the rest of the social networks, women are higher than men. Especially on Twitter social networks, women are 1.8 times times more likely to participate than men.

Basic features of Chinese social network users

In contrast, Eric Consulting based on the monitoring data of Internet users ' behavior continuous monitoring tool, iusertracker the age distribution and the ratio of male and female in China's major social networking sites in December 2010. Selected Sina Weibo, Renren, happy Net, Tencent friends, such as four social networking sites as the analysis object.

From the age distribution of users, in China, 19-24-Year-old users In addition to happy net outside the remaining three social networking sites are the highest, especially in Renren, its participation than up to 57%, more than half. Compared to three other social networking sites, net users age distribution is the most uniform, more than 40 years of user participation can account for 18%. In addition, of the four social networking sites, the minimum participation is 36-40-year-old users, except in the happy net of their participation is slightly below the age of 18 users (18%:7%), Its participation was below 5% per cent in three other social networking sites.

From the user's gender composition, in China, Sina Weibo and happy net is the female participation is higher than the male, but in Renren and Tencent friends, the male participation is higher than the female. But in four social networking sites, the proportion of men and women remains between 40% and 60%.

Because different social networking sites target different objects, the age and sex composition of the users are differentiated, the study said. In the United States, for example, LinkedIn is a social networking service site for business customers, the goal is to allow registered users to maintain the contacts they know and trust in business contacts, so the proportion of users with low age (18-22 years) is smaller; in China, the main user group of happy Net is located in the "white-collar family", So the 18-year-old is less likely to be involved with the 19-24-year-old two-age group than the other three social networking sites.

Although there are differences in the gender composition of different social networks in the United States, and women's participation has increased, overall, the proportion of men and women remains between 40% to 60%. In other words, at present in the American social network users, the proportion of male and female is small, a relatively balanced development trend.

From 2008 to 2010, the change of social networking sites in the United States, we can realize that social networking sites are still in the stage of development and change, social network users from the low age to the elderly development is the inevitable trend. Young people take the lead in accepting and participating in social networking sites, leading to an increasing number of elders participating. As social networking sites continue to spread, it is believed that more and more older people will be involved in social networking sites.