Aged location

Aged 2012

The life of the Internet company is to maintain rapid growth, which is especially crucial for the 2012 of visitors ready to go public. 2012, where the customer is not only in the existing marketing to create new breakthroughs, but also in the brand depth, process management and cost control up and down.

In the face of the market on the question of every guest model aging said, "to achieve every customer prudential products" People's fashion "vision, need" is no longer just a passion like fireworks flashing love, but more than 100 thousand running, like the river in general love. As for the past year's review, it is simply summed up as "a lot of things happen." And this undulating 2011, and will give the aged 2012 what kind of thinking?

Starting from the second half of 2011, every guest is frequently questioned by the media. Layoffs, listings, growth, losses, a series of problems exposed the star business to the public, and the founder had to explain to the media and the public.

Aged in an interview said: "The company 100 people when you are cursing the day, I also ignore you, but 10000 people, I must stand out, not you tease me, not be scolded to come out arguing, I think it is necessary for my staff to speak clearly, at this time of this scale, We have to ask ourselves in advance to the standards of a public company. ”

What happened to the guest? Is there a crisis in the financial position of the guest? Why hasn't the guest been listed yet? Before we can figure out these problems, we have to understand what the customer is.

What's a guest?

Like Apple, rely on brand to drive product sales is the dream of all Chinese manufacturers, many enterprises are hard to go in the brand reengineering, Enterprise Transformation Road. And all the goods, but it took only 4 years to achieve easily. So, what exactly is a guest?

And where the investors give the answer similar, aged in an interview said "Every customer is a brand first company, followed by a resource organization company, is a service company, and finally a technology company." ”

"If I am wearing a valet's dress, I feel better than buying anything outside," said Yang Dong, a partner with the SoftBank and the Fund. This is the value of the brand. China has not had much domestic brands for so many years. Everyone regarded as an e-commerce enterprise, in fact, it is a clear brand, aged expressed very clearly, is the people's fashion. ”

Looking back on these four years of success, aging think that most of the results of the Organization's resources, and in talking about "where the object" of the popular, aged face reporters, said, "Every hot, in fact, is not ..." It has nothing to do with what we expect, because there are so many points here and you don't know which one is going to explode. We seldom try to figure it out later. ”

In the old view, every customer does not engage in production, two do not have a designer, three only rented warehouses, they do not buy. In order to save costs, only small companies to do ideas and software, in order to ensure that the standardization of products have to use large suppliers. Every customer has no all, only a loud brand and a network sales platform, reorganized the traditional marketing means, with 29-dollar T-shirts and 59-yuan canvas shoes out of a belong to "every guest" road.

Every guest crisis

With the market "where the object" the enthusiasm of the past, the guests suddenly cold down.

"Do you say that a 1988 year old child knows what 80 million means?" All his management experience is because he has been in every guest just six months, this six months can learn to lead a person? Aged in an interview said. The continuous loss of staff, the internal management of the runaway, so that the ageing of the "high level of restlessness, grass-roots corruption" conclusion. At this time, because of "where the object" of the marketing lag, coupled with the boom of the electrical industry at the time of the surface, aging decided to be laid off.

However, layoffs and can not be a substantive solution to the internal management of every guest, with the network on the crazy biography of the staff denounced the "three asked old" public, aged aware of their layoffs have been a mistake. In an interview, he reflected on his mistakes in layoffs. After the old age to understand, in the short four years since the establishment of the company, there has been a vested interest group, in order to meet the requirements of aging layoffs, vested interests group is not strictly implement the performance appraisal of the bottom 5% elimination mechanism eliminated five hundred or six hundred people, but to maximize their own interests not to damage the probation of colleagues. According to "New century"