AI: 360 mobile phone guardian market share 71.1% to be ranked first

September 30 News, the well-known mobile internet Third-party Data Research Institute of Media Consulting (IiMedia study) released the first half of the 2014 China Mobile phone Security Market research report. The report pointed out that in the first half of 2014 Chinese mobile phone security applications active users to maintain growth momentum, of which 360 of mobile phone guards active user coverage reached 71.1%, a sharp lead in other competitors, stable first. Figure: 2014 in the first half of the 360 mobile phone Guardian active users accounted for 71.1%, the first data shows that the Chinese mobile phone security users in the first half of 2014 reached 424 million, the chain growth of 4.2%, year-on-year growth of 20.8%. With the rapid development of mobile payment and the promotion of mobile phone security software manufacturers, users pay more and more attention to the problem of mobile phone security. At the same time, the smart phone records the user various kinds of life information, there is a considerable degree of mobile phone security hidden factors. The media advisory analysis that these factors prompted the mobile phone security applications in China's mobile internet penetration rate increased. In the context of the continuous increase of mobile phone security application users, the domestic mobile phone security market also presents a clear "three polar polarization" phenomenon. Ai media reports show that 2014 in the first half of China's mobile phone security active user distribution, 360 of mobile phone guards still maintain a clear lead, active users accounted for 71.1%, and Tencent mobile phone butler and Baidu Mobile Guardian, respectively, 37.8% and 13.9% active users, ranked second to third. This result and the international well-known Security software evaluation Agency AV-C (Av-comparatives) announced the latest issue of mobile security software evaluation results coincide, 360 mobile phone guards to 100% virus killing rate, 0 false positives performance and independent research and development of qvs+360 "cloud killing" Antivirus engine technology, in many participating in the evaluation of software at home and abroad top of the list, at the same time, Baidu Mobile phone guard detection rate of 98.8%, Tencent mobile phone Butler only 83.8%, achievement generally not ideal. From the comprehensive results, 360 mobile phone guards not only in the first place in the country, but also maintain a leading international level, is the only one to get the best results in the ranking of Chinese mobile phone security software. AI Media Advisory analysis that the new smart hardware is gradually increasing, the mobile Internet has continued to expand and deepen, "mobile phone security" to "Smart Device security" generalization, so that the current mobile phone security application market pattern is full of variables. However, the industry pointed out that, in the current situation, other competitors will not be short-term impact on the market structure, 360 of mobile phone guards will still maintain a clear leading edge. Figure 2:360 Mobile Guardian user satisfaction report at the same time, a variety of domestic mobile phone security software user satisfaction survey, the data show that 360 mobile phone defender of the highest user satisfaction. AI Media Consulting that the security applications of the user satisfaction level there is a greater space, the key to grasp the user needs, enhance the user experience. Media report: http://www.iimedia.cn/141203965702242749.pdf (Source: China net)