Aiming at broadband international export radio and TV false three net Fusion

Newspaper reporter Lang's Guangzhou report on speeding up the integration of the three-NET Framework document has been announced for half a month, but the implementation of the rules and the game of the city continues. January 28, Rocheb, a deputy general manager of China Cable, told reporters that in the three-net fusion, radio and television operators in the short term the most important thing is to have a certain user base of the broadband business, with the Internet exports to the radio and television operators Open, is still brewing in the national radio and television operating body　　China's cable is likely to become the subject of Internet exports.　　However, the establishment of radio and television operators obviously still need some time, before this, some mature areas of radio and television operators such as the completion of the integration of Jiangsu Cable, Tianwei video, Oriental Cable, has a separate application for export plans.　　Broadband export "bottleneck" for the ARPU value of only 20-yuan radio and television systems, although the overall conversion of digital TV and value-added services in the past three years to let its ARPU value rise more than 50%, but still not as much as the average 70 yuan telecom operators ARPU value.　　Previously, in radio and television, telecommunications two-way "ban" of "89th documents", some radio and television operators to extend the broadband business, but also appeared in Hangzhou Hua, Tianwei video, such as the performance of the broadband business operators.　　Hangzhou, for example, has both a telecommunications business licence and a radio and television business licence, which covers almost all telecommunications and broadcasting systems: fixed telephone, mobile phone, Wi-Fi, WiMax, broadband service, cable TV, digital TV, mobile TV, terrestrial radio and television.　　According to the data provided by Hangzhou Hua, its digital TV basic program fee of 21 yuan/month, interactive business 35 yuan/month, broadband business 98 yuan/month, integrated business ARPU value of more than 60 yuan, this number has been similar to the local TV operators. Even so, the gross margin of its broadband business remains lower than that of local telecoms operators. "In the case of Song Hua cable, for example, 85 yuan a month of broadband revenue, nearly 40% of them to the telecommunications operators to pay the cost of renting broadband exports," Luo told reporters. "To change this situation, radio and television must be exported."　　The January 13 framework document on the integration of three networks makes it clear that qualified broadcasters can operate value-added telecommunications services and some basic telecommunications services and Internet services. "This means that broadcasters are qualified to operate a complete and independent broadband business, i.e. they can apply for their own broadband exports and domestic IDC data centers."　　"said Luo. Export Scramble However, not all radio and television operators have an independent application for broadband exports and IDC qualifications, Shaanxi Broadcasting Network Chairman Lu Xiaoming said, "From now on radio and television to apply for export need to unify the main body, because more than 300 radio and television operators are alone to apply is not possible, Because telecoms operators also have only 3-4 export licences. "Reporter learned that, based on China's cable, through the provincial network of assets to share the way to form a national radio and television operators programStill in the making, whether this operation subject can be established within 2010 years is still unknown.　　It is understood that radio and television within the hope of meeting the conditions of some regional radio and television operators to jointly apply for broadband export recommendations. Radio and television expert Fu told reporters, "Now is the three nets to the most favorable period of radio and television, some leading radio and television operators must seize the immediate opportunity."　　"He believes that many small and medium-sized radio and television operators at the critical moment of survival, only to carry out the integration of the group to apply for broadband export eligibility." He suggested that by the completion of the integration of the provincial network to lead a unified solution to the export of Internet business, "the development of Internet services, network exports is the key, if the provincial network can be linked to a unified Internet exports, and then through the provincial network of dedicated line transmission to all over the radio and television, This model will radically change the provincial radio and television is subject to the situation of local telecom operators. "Fu also proposed that the whole province a net pattern can effectively integrate all over the Internet business resources of radio and television."　　In order to enrich the content of the Internet, the provincial network can establish a unified network video on demand platform, truly reflects the bandwidth advantage of radio and television networks. The reporter learned that, including song Hua Cable, Tianwei video and many other broadcasters are interested in joining the competition for broadband exports. However, BCC Interconnection CEO Zeng told reporters: "International export is only a bottleneck in broadband business, because most of the broadband data business from the domestic Chinese web site traffic, so the radio and television operators to develop broadband business, but also must jointly establish their own IDC data center, In addition, China's wired trunk network to be fully utilized to be able to.　　"Value-added services in addition to the telecommunications broadband business mouth-watering, radio and television operators are also targeting other value-added telecom services." For the current controlled by the telecom operators of the special network line business, radio and television operators also expressed interest in participation. Luo Cloth told reporters: "Many cities and counties of banks, tax and other units have to the provincial headquarters networking needs, these units are now generally leased telecom operators 2M private network, generally reflect the low bandwidth, high tariffs, this gives the bandwidth and price advantages of the radio and television operators to provide the opportunity."　　Luo Xiao pointed out that the radio and television operators should be full network of the concept of the whole line to promote the rental of optical cable lines, including actively with the provincial vertical management of institutions and institutions to engage, can provide customers with optical cable line rental and networking services, this model can immediately produce economies of scale and promote the brand of radio In addition, in the radio and television network after the completion of two-way transformation, interactive business, as well as television payments and other basic aspects of the business has become the development of radio and television value-added services, Fu pointed out, "television payments, such as the basic link business is relatively strong, can bring considerable benefits, because once you can use the radio and television networks to pay, So the water, electricity, property, heating and other systems can use this basic system. "Zeng pointed out," some radio and television operators are also targeted at the IP phone business, but from now on radio and television can do is the lowest ARPU value of the local business,Its profit contribution is not very large. "Some experts pointed out that the cable digital TV in the next few years is still the city's most competitive business, while the radio and television operators to quickly and massively spread high-definition digital TV business, in addition to the integration of the three networks to the next generation of internet NGB in Shanghai to promote the success of a wide range of pilot.　　In addition, radio and television should vigorously develop audio and video expansion business, including pay-TV, VOD and IPTV. Luo said, "Three network integration to radio and television to provide the opportunity to enter the telecommunications market, but radio and television to be in the broadband and other business performance, you must do a good job of integration, interactive digital TV and other preparations, otherwise it is Ishing." ”