Also on the title of soft paper The golden mean is the right path

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The former has the Zeng "bead"---"The title party is seductive but does not abuse", after has Ye Zhixuan "The---" the website title relates to the marketing reconsideration ". Both texts are recommended by A5 in the most important columns of the homepage. I am serious, carefully read the two texts, deep feeling. Why is it that the title of an article has two distinct views? Perhaps this is the gossip has yin and yang, tai Chi Health two instruments the best proof. There is some truth in the thought that they want to express. However, personal humble opinion, soft title take the Golden mean.

What is the golden mean? The mean is not mediocre in the middle. Moderation is a proposition of Confucianism, meaning "Shine", "medium" is not the middle meaning, not in two extremes to find the middle one, but find the most suitable one, the mean is in fact, in dealing with problems do not go to extremes, but to find the most appropriate way to deal with the problem.

This is to tell us that the title should not be gorgeous nor weak, the title needs that the most appropriate. Let's take a look at some of the title and content of the problem, the form of the text.

No text type

For example, our article title is how to write soft text title, and our content is to introduce how to write soft text content, that is obviously the problem is not the text. The title is a brief statement of the content, is our first façade, no matter what we write the purpose of this article, since it is the ultimate goal of the article or to be able to read, some people evaluation, someone on the top tread, even if only to let people reprint, bring the chain, enhance the site weight of the soft text. If the problem is wrong, I think your reprint rate will be much lower. That's why you don't use the Golden mean title, you don't have a title that's most pertinent to the content.

No type

For example, the title of our article is how to find the chain is effective, and our content is to introduce a number of ways to find outside the chain, such as artificial exchange, soft communication method with the SKYCC combination of marketing software, such as mass method. This is clearly the title of the word does not achieve the meaning of the content to be expressed. Your content is to tell others how to exchange links, not the way to find the link is valid. Of course, I'm just trying to make an analogy, and few people actually do that. But if it's not such an obvious example, when you're writing a complex topic article, maybe we're making a mistake. So we need to find the right title and then write our content.

top-heavy type

That is, Zeng article in the title is "small tips to make the new station keyword one month rankings to the home page", the content is the so-called small skills in fact is the daily update the quality of the article and insist on hair outside the chain and so on. Such an article is equal to No, if there is a high quality of the article and has been able to send out the chain, it is also necessary to learn such skills? Like a newspaper, a version of the line. There is no shortage of people to order, not lack of content, but also afraid that no one in the advertising?

Very difficult to understand the type

That is Ye Zhixuan article title is "580 Yuan website construction The most professional discount Shanghai ...", he is to say 580 yuan to build the most professional website, or 580 yuan to build the most preferential site? A little hard to understand. The meaning of the title is to have a marketing gimmick, that is, see you only spend 580 yuan in Shanghai can build the most professional website. But he was afraid of such a marketing tone too, in the end he did not have the steps. So I used a kind of not tacky, but a little difficult to understand the title. Just use a golden mean point title "Let promotions the best price 580 yuan for you to build a station" is not better? Not only the price, but also a tone for the sake of the other. Of course, this title may not be the best, just a personal submission.

By the above 4 types of articles, we can easily see that an article is the most pertinent title of importance. The golden mean is the most correct way to title the article. Article Source Xinyu Talent Network http://www.xinyurc.com Reprint please keep the link.