Although it is easy to throw money, creativity is difficult! Transformers 4 Occasion Marketing PK

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The Transformers are here again! Although crashed into the World Cup in full swing, but the car people this round is ferocious, in China on the first day of the release of 219 million, gently refreshed the mainland debut box office record! In other words, "Change 4" from preparation to filming has been a concern, in addition to Li Bing, Han Geng, Shu, Jiannanchun, Zhouhe , Bird's Nest, Great Wall, Tianjin Grand Theatre ... The attack of a large wave of Chinese elements also contributed a lot to the film. Also, met a willing to give me occasion marketing foreign big piece is not easy, today, let small make up with everyone take inventory under the 4 occasion marketing case, T-shirt they "hit the money is easy, marketing is not easy" good hard!

The most cliché marketing: Taobao marketing index: a star

Small series found that some companies occasion marketing way seems to be always only one, that is, price reduction, price reduction, sales promotions, promotions, promotions! Although cheap things everyone love, but we can also play a bit of new ideas good felling!o (︶^︶) o "Change 4" has not yet, Taobao film launched a large-scale promotional activities to meet the hungry " Just silk ", can tell the truth small weave how do I feel some also not so cheap ah?"

Remark: Love promotion, Love cheap, also love force lattice!

The strongest plug marketing: Chinese version Red Bull Marketing Index: two stars

You guys, you can squint 45 degrees, think about it, Red Bull, on that function drink, in addition to the car on the cool, ya more like, there are bound Hollywood blockbuster movie marketing Ah ... At 007, when James Bond was holding in his hand, he turned 4, and all the Red Bull was in the hands of the man, all of which were Chinese-version Red Bull!!! But I'm sorry, small series also give Red Bull brother can not hit high score, strong insert this form of creative content is too low, to die for your white silver dozen hard points son ...

Say really this marketing is inferior to line this, NI, so many Red Bull can save a Optimus Prime, or supermarket aunt have imagination!!

Remark: Strong insertion is easy, integration is very difficult!

The most griping marketing: Oxley Air-conditioning Marketing index: two stars

Emotional marketing play well is a master, play bad will inevitably fall behind the cliché.

"There is a childhood called Metamorphosis, a group of small partners with us for a full 30 years." Now, the passion of the ' metamorphosis ', is it still in your heart? Goo ~ ~ (╯﹏╰) b, so lyrical literary tone, like the hot summer air, wet, griping crooked, unexpectedly or air-conditioning manufacturers do, small series can say something?

A word of comment: Copy poor also forget, Ogo, can we put the picture better?

The most aggressive marketing: Baidu Marketing index: three stars

Niang This marketing is obviously the heart, behind the creativity is also quite good. Baidu "Transformers" or "Transformers 4", the text on the page, pictures will be cool to suck to the center of the picture, and quickly began to automatically assemble deformation, become a resemblance to "Optimus Prime" Car Man. Then the Transformers instantaneous flip, and constantly will be absorbed before the pictures, text dispersed to the screen everywhere, slowly back to the search results page. The last screen appeared on the "Transformers 30 anniversary, Baidu Search for you and change" words.

Cool is a level, small knitting favorite is the idea behind the details. Before the deformation is the "Old results page", after the deformation is "new results page", the Niang to cool technical effects for netizens to reproduce the Baidu search "evolutionary history", technology iterations in the deformation process has left a deep impression. Do it manually.

Remark: Although the deformation is easy, the landing point is very difficult, Niang, you did!

The most blood marketing: Millet Router Marketing index: three stars

Known as "marketing a brother" of millet, estimated recently busy and music as the war, also did not spend too much effort to do occasion marketing this thing, change 4 version of the Millet router mini or a blood rice noodle thought. Do not say anything else, this poster is pretty good, concise, domineering, copy international van full, or let everyone have so a lost purchase desire.

The combination of the product itself is also good, pretty cool, but a few brother's head may be squeezed by the door, a bit flat ah?! (Please forgive the small series invincible to the cheap mouth)

Remark: Back to the rice noodles good shade!

In fact, in addition to the above several, there are a lot of occasion creative marketing, such as the TVC, Oreo occasion, are good, small series on one by one cases, television has already taken turns bombing it, "smashing money is easy, creative difficult", you experience it?