American social gaming website makes a fortune on Mother's Day

Beijing time May 10 afternoon news, according to foreign media reports, because a large number of players during the mother's day to "Send Flowers" to the mother, the U.S. social game publishers make a fortune. Mother's Day is a huge gift market after Christmas. On Mother's Day last year, about 14.1 billion dollars were spent on Mother's day-related gifts. In the one weeks before Mother's Day this year, social game dealers and online flower sellers held a "gift for Mom" promotional campaign, players buy flowers at the same time will also get the game virtual goods and virtual currency. Such promotions bring about 1 million dollars of income per day.　　According to the trialpay of the payment platform, the income from the social game issuers that hold mother's Day promotions has grown five times-fold, which accounts for a 15–20% of total social gaming revenues.　　The visitor conversion rate (the player becomes a paid player) increased by more than one time during the mother's Day, and 40% of the consumers were the first-time paid players who had never done any shopping in the game before. Facebook recently announced that it will try the water gift game and will work with TrialPay to test it. Obviously, the "gift" field has a good "money" and Facebook wants a piece of it. (He Hui)