An account for deceased relatives: 1000Memories

Facebook has opened up a new era of social networking, in which everyone is connected through the Internet, and the present and future of people are linked to social networks all the time. And in the United States, a Web site called 1000Memories, found that social networking sites are relatively hot, but all are money for the present and the future, so it locks in the past: by using memory as a link, linking past and present, forming interactive social networks, providing value through past or dead people as a link, Muffled to make money. It has won 3 million of dollars in VC funding.

An account for deceased relatives.

As website founder a Dler explained his original motives: "There is not enough ' past time ' on the internet to provide a space for the memory of a person to publish a picture or write a story of their own, and the mourning and remembrance will be eternal. ”

Sites like Facebook have not yet considered what their users should do if they die, since such sites are no doubt developed for the living. A dler says setting up an account for dead people sounds strange, but if it's a website designed for this purpose, things might not be that weird.

So there's the 1000Mem ories, a social networking site for dead loved ones, which is a fantastic idea based on market segmentation.

However, whether from social relations or business models, you can not underestimate the 1000M em or-ies, in fact, it has its own survival logic. )

It is said that 1000M em Ories is a major feature of the "Dead Man's aggregator", although the name is not very good, but it is undeniable that the predecessor of the dead people must be the product of the relationship. There used to be a 250 rule: there are usually 250 people in a funeral. This means that based on interpersonal relationships, everyone has a network of people who can aggregate countless friends and relatives.

The relationship person nature is the permanent topic, this makes 1000Mem ories website itself belongs to the topic sex website, very easy to raise the social influence. Moreover, this topic is polite "half mandatory" topic, pull is very strong, relatives and friends died, do not do point of action to produce a point U G C content will be seen as a lack of compassion and moral sense.

Selling Virtual Goods

In the business model, the 1000Mem ories model is very clear.

The memory of the lost people is the product of sustenance, is the emotional consumer goods. such as wreaths, MINGBI and so on, these things do not use value, through burning to obtain solace. That on the Internet, the expression of this consolation becomes more simple, you can get income through virtual goods to the online Memorial Road, while giving the SN s attribute, we can release more stories, the memory of relatives, common exchange. )

At the same time, 1000Mem ories future value-added services may include personalized domain names, physical memory albums, personalized design and additional space and so on.

Website founder A DLER has revealed that it may also help users to make D V D, since the average age of the site may be larger and they may be less adept at using these social networking sites. In any case, this is a website that is making money now and in the future with the banner of the past. Of course, can be understood as relying on the past to make money.

In short, 1000Mem ories is a social networking site for people to miss their lost loved ones, and it has won 3 million of dollars in a round of funding that has just ended.

This site has a marketing tool that sounds sick. They are very concerned about the disaster, the disaster their business will be better, because they can closely combine disaster, focus on the unfortunate death of the group. There are more and more collective disasters, such as the tsunami in Japan. In addition, 1000Mem Ories gained a lot of popularity through the deaths in Egypt, and founder a dler said their commemorative page had received more than 400,000 visits.