An example analysis of a master-level mail marketing

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Speaking of occupational diseases, I believe that practitioners of all walks of life have this habit, if you are doing SEO, see a site, the first time is to check the rankings; If you engage in social marketing, Twitter's hot topic is always your headline, for email marketing er, from the moment you open the mailbox, has entered the state of research. Although the mail in the mail marketing time is not long, but still can not erase my master-level mail research and hobbies, next I will give you analysis of a master class mail, to see how others to play mass mail!

Title Settings:

As shown in the picture, before I click on the email, I guess it's junk mail, but even if I guess it is a mass type of mail, but I clicked, partly because of occupational disease, but more factors are the temptation of the title: Year-End award, distribution scheme, these two keywords in a suitable time in front of me, I succeeded in marketing it: At the end of the year, everyone cared more about this, and when I forwarded this email to my other 8 colleagues, it was clear that they also contributed to the success of the email!

Combined with the example of the message can be seen: message headers and the current hot combination, it will be twice the effort!

Content settings:

The regular mass mailing content is written directly on the template, but when I open the mail, is a blank, it is sent as an attachment, which is more than I expected, at that time I was thinking: the arrival rate of this message and open rate already belong to the master level, the next pursuit is the hyperlink clicks, the general message content, Either the picture has the link attribute, or is directly provides the website, directs the user to carry on the hyperlink click, thus achieves the mass group the goal.

What is the purpose of doing so? Is it better to write directly in the envelope? Why bother to add attachments? Does it do so without fear that the user shuts off?

Then I asked 3 colleagues, "Did you download the attachment?" Of course! "

"Download a lot of trouble ah, directly closed forget!" Is the year-end bonus distribution plan not always attached?

At this moment, I finally understand, this is a life details, peacetime our personnel issued the year-end program is also the form of attachment to send, this appears more standardized, if directly in the envelope above, I believe this is not the year-end award distribution method, this master but subtle into the observation and attention AH!

According to the content of the settings can be concluded: the content of the message to conform to life habits, then targeted.

e-mail to the analysis of this message has been completed, in the end of this article, or to see the download attachment after what is the content of it! As I guess, it is a marketing e-mail, content and the difference between the title of thousands of miles (commonly known as spam), but this does not affect our study and reference to this email:

1, the title set in line with the current hot spots, the rate of open mail is soaring;

2, the content of the message to follow life habits, mail conversion rate every day!

It mountain stone can attack Jade, mail marketers are also in constant learning and understanding in the growing up, the road of exploration, step, a group of the way, a step! Welcome to Mail Brother Private qq:908885262, or to mail the Mail marketing daily a memory of the space http:// user.qzone.qq.com/908885262 to explore the seductive charm of email marketing!