An old pair of jeans, a white shirt, quiet, professional, narrative logic is strong

An old pair of jeans, a white shirt, intonation is quiet professional, narrative logic is very strong, chai so as a mother, a reporter with the right to speak, by virtue of their own strength and money for their daughter, for the future of China, handed a report called "Under the Dome," a haze survey work. But see Chai video in the circle of friends crazy, unavoidably let a lot of foreign guests have a question: Is it, Connaught Big China, until today only know fog haze is what?

Undeniably, "Under the Dome" itself in a systematic way of thinking, a wide range of investigations, lively and diversified audio-visual language, to give us a lively "haze lesson." But in retrospect, don't say Pan Shiyi, Gary Locke and many other big guys for the popularization of this knowledge to do efforts, and chai cooperation of the Southern Weekend reporter Tao, in fact, in the Environmental protection circle has long been famous; and Southern weekend, also early in October 2009 launched the green version (focus on the green News section) , the Beijing News and other mainstream media have been sparing no effort to report the relevant process.

Rather than become inundated with "XX investigation", "xx report", precisely because it caught the new media dissemination of several points: 1. Weekend Release 2. Emotional incitement 3. Chai-style news symbol.

Release time: The first weekend of collective return to Beijing

Many of the marketing events that turned out last year, such as "Yu Jiawen", "juvenile bullying", and "1% of lives", are almost always audible at weekends and form a hurricane-like spread. (In fact, the entertainment circle of "Monday See" is also the case, often in Friday, the formation of the expected and discussion, and then Sunday to really put the material into the formation of events)

The weekend effect, in addition to the most obvious news vacuum, has its special advantages in China: Its opponents slack and lazy. In the "Juvenile not bullying" event, the choice of the weekend release, the biggest advantage is that the successful use of Youku such a large enterprise confusion and responsibility is unclear, and eventually led to Youku out of the "worst crisis PR" statement.

Back to the "Dome", to the entertainment capital to understand the situation, although the people's daily endorsement, but the degree of heat is obviously more than the "relevant departments" of the expected-so to speak, we will pay attention to the next party state media coverage of the situation, we know what this means.

Through the report, we all know that this video was recorded as early as January, but the reason why we chose to return to Beijing on the first weekend, in addition to the foreigner back to Beijing to see a bleak feeling of Beijing haze, in the small entertainment seems, there may be in the March national two sessions of the early detonation intention. But this environmental protection issue setting, can trigger the discussion of the national two sessions, and reach the Chai team to assume the effect of passing public opinion to force the authority, still need to wait and see.

Chai symbols: A more humane Bai

Since my parents invaded the circle of friends, we can always see the "Bai", "Cui" and other countries, such as the masters of the Chicken soup quotes and impassioned.

There is no doubt that Chai is also such a news symbol, but and has become a national face of the Bai, caught and Ark of the circulation of the Cui different, chai as a female journalist, has always been a more human, a strong sense of the news symbol exists.

In fact, Chai encountered criticism is this kind of personal, perceptual narrative style, support is considered to be the humanistic expression of the news, opponents hold high "rational objective" banner against this Chai chicken soup.

But under the dome, Chai almost abandoned the old form of seeing, which relies solely on dialogue, voice-over to create a story line, and instead uses an internet-loving, Ted-like speech to tell stories. Moreover, Chai also quite rare to interview scientists, and the use of extremely rigorous data-referencing format (almost 3 of each paragraph, 4 scientists endorsed, and each data in the upper right corner of the data source), so that the previous love to pick her thorn people have nothing to say.

At the same time, Chai also did not give up the host of that kind of personality charm (opening a sentence is a typical radio gentle female anchor cavity, let a person think of her host "The Night Gentle" time, and successfully into their own story, become the whole narrative of the main line, so that the scientific literacy of the audience can understand relatively shallow.

Emotional core: A mother's pathos counterattack

What's the story under the dome? To put it simply, it was a mother who was expecting a full life (hope), but the daughter of the tumor (compassion), then had to embark on the path of Exploration (anger), in the process of answering questions to reflect on the past (resonance), and ultimately with a snail's story to imagine the Future (dream) with a complete transforms story.

In this, she has the enemy, large state-owned enterprises, monopolies, related departments, indifference to the system, is her Saura snake line, the grasp of this scale, but also the long-term CCTV news training.

Then recall, a weak resistance to the strong, anger, vigilance, face, self-motivation, together, these elements, not exactly with last year's "juvenile not Bully", "1% of Life" very similar to it?

And Chai compared to those entrepreneurs, although there is no label, but a "mother", a daughter of cancer can not go out to play "mother", is not a more sympathetic symbol?

Again, chai this news symbol, although she has always been known for her compassion, the "investigative journalist", a natural heroic figure, and a more or less high sense of value in her writing, actually chai at the bottom of the society (which is evident in her criticism of the suspected immigrant overseas). But under the dome, her mother's position, and the "revenge for Women" setting, make it easy to translate the big word "social responsibility" into the more receptive empathy of ordinary people.

Here, entertainment capital curious to ask again, that is in chai the most patriotic criticism of the "daughter of American nationality" question: really, after reading "Under the Dome", you patriots, do not really have a trace also want to send their children to the United States to go to the idea?

Attached：

Chai former colleagues to verify the data: Under the Dome 10 points launched today, as of 20:13 statistics: Youku 4.01 million, 9,088 reviews. Tencent 26.2 million, 32,760 reviews (micro-letter pull). Sohu 760,000, 172 reviews. Le view 3.05 million, 36 reviews. Archie 10,000, 15 reviews. Potatoes 310,000, 1956 reviews. Phoenix 190,000, 15 reviews.

Synopsis: Chai, famous media person, former CCTV host, reporter. Master of Arts, Peking University, has long produced pollution control reports such as "Shanxi: Broken arm pollution" "behind the accident" "Pneumoconiosis Patient rights investigation", and so on, elected 2007 "Green China's annual figures", China Environmental Culture Promotion Council. The resignation of CCTV from the beginning of 2014, the early 2015 launched an in-depth investigation of air pollution under the dome.

"There are a lot of people in China who want to improve on this," Chai said. Simply put, everyone wants the air to be fresh. What is a social consensus? There is no stronger social consensus than this. This is my confidence. ”

The reporter of the Daily News: After you bid farewell to CCTV, why did you choose the haze such a subject?

Chai: This is not a planned work, because the child was ill, I resigned to spend a considerable period of time with her, take care of her, so declined all work invitations. Taking care of her, the feeling of haze became more and more intense, the whole life was affected by it, and with the whole society becoming more and more concerned about the problem of air pollution, vocational training and mother instinct made me feel that I should answer these questions: what is haze? From where? So I did the investigation.

Reporter: Besides this speech, what else did you do?

Chai: The current "Atmospheric Control Law" is being revised, I will interview the information and manuscripts have been sent to the National People's Congress law work, hoping to bring a little reference to the legal amendment. They read it verbatim, attached a suggestion, returned it to me, and called to thank them, saying that they would consider the relevant issues when revising.

I also sent the manuscript to members of the panel who are working on the national oil and gas system reform programme, and I was surprised to receive feedback. Their only opinion is that they can talk more if they are not limited in length.

I think legislators and policymakers are taking the view that reform comes at a time when there is a need for more informed public participation, more discussion and consensus. The public is one of the core forces of air pollution control, no one is more aware of their own sources of pollution than ordinary people, and no one more than we love their homes.

Daily Reporter: A mother of this identity cut, I feel particularly cordial, but you have concerns?

Chai: I have a big concern, that I have no right to speak of her? Because it was her life and her life, I had to think about what she might be able to endure in the future, the most stressful. Later my husband said, you still say, I feel most deeply that you have a child, especially after she is ill, will have a completely different attitude to air pollution this matter. ' It's a basic motivation you can't avoid, ' he said. If you avoid her illness, he says, there is a problem in this attitude, which is that it seems that sickness itself is bad or shameful. Do not be too worried and nervous, to believe that the basic kindness of society. This sentence is persuasive to me.

Reporter: I am not only understanding, but also can feel strongly with emotion.

Chai: Before a person is a mother, the world only with you for decades of relationship, so far, I am responsible for my life can be. But after she does, you have a relationship with the future world and you have a responsibility. Without such an emotional drive, it would be hard for me to do it for such a long time.

Reporter: How much is the shooting cost? Who invested?

Chai: Almost 1 million, because of the costs of filming and post-production at home and abroad. Money is my own vote, some domestic funds contacted me, willing to subsidize, but I did not know what I will be made, and take care of the children, do not know when to finish, did not accept, thank them very much. I had a book two years ago.

People's Daily Reporter: You have set up a personal company to produce the program?

Chai: No, this is just personal research, broadcast is a public good. With me to do this thing, is a few of my friends, Vaughn, tomatoes, ants, 33, Sida, morning Super, Fifth, Coixiong, Home yin, read, millet, about ten people, joys. Without them, there would be no such thing, I am very lucky. If there are opportunities in the future, I hope that we can still work with them to make a record and analysis of the Society in transition.

About why the film must do haze, small entertainment to chai in the "Dome" at the end of the words, perhaps more representative of her heart:

Every time in the night sky, seeing this planet spinning alone, there is an indescribable attachment and kindness in my heart, and one day I will leave the world, but my children still live in it, and the world is related to me, so I gaze at it as I gaze at you. So I guard it, as I guard you.