Analysis and interpretation of keyword selection method based on website optimization

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Unless you are a large comprehensive web site, such as Sina, search and other integrated portals, information resources are extremely rich. The business model is to provide a vast variety of information to obtain a wide range of traffic and attention, through advertising information dissemination of additional means. Otherwise, in the website construction and website optimization, must pay attention to the choice of key words. In particular, a large number of small and medium-sized enterprises, because the content of the site itself is very thin, the choice of keywords is more important. The choice of keywords is not by inspiration can be groundless, but to a certain basis, this basis is more based on the search engine awareness and user usage habits.

First, the core of determination: Keyword selection concentric multi-circle

Undoubtedly, the key word is sure to match the website theme first. If the site is based on the production of web site construction, then the key words must be around the "website construction", or even "network company" this theme. Many people in the determination of keywords, East a hammer West a club, and even some words are irrelevant. Not only increased the difficulty of optimization, even if the optimization went up, because there is no systematic planning, but also for the future work of the hidden dangers. Keyword to determine the lack of systematic, but also a lot of new learning practice to optimize the friend often make mistakes, we through long-term accumulation found that the Site keyword optimization is like a mathematical drawing circle, the ideal state is more of the intersection.

The biggest intersection is concentric more than a circle, with a circle, with different radius of the circle, the intersection appears most, the site optimization is also the most energy-saving effect is also the most ideal. What is the key word choice concentric multiple circle? is to determine a core keyword, around the core words to explore the selection of some extension words and long tail words. For example, "website construction" is the core word, then "Shanghai website Construction", "professional website Construction", "Website construction Company" is to extend the word, "Shanghai website to find which home", "website construction Company" and so on is the long tail word. And these words, the biggest intersection is "website construction", that is, to achieve the core words of determination.

The definition of word meaning: Mo is tired of synonymous synonyms

The same word or similar words are regarded as the same keyword, Baidu after the adjustment of the algorithm, it really has more understanding of Chinese. We search through any keyword using search engines, will find that the retrieved keywords in the search results, will be marked with red. This is called the keyword fluttering red, the general is included in the snapshot, the key words float red place more, the site rankings will deserve to rely on some. Baidu in the keyword determination, has a different place, introduced more Chinese characteristics of synonyms and synonyms concept. For example, we search through Baidu "Shanghai website Construction" This keyword, the search results are not only the word "Shanghai website construction", there will be "Shanghai website Design", and even sometimes appear "Shanghai Web site production" and so on.

Know this reason, determine the website keyword time, more targeted. Determine the core key words, in the determination of extension words, we must use Baidu to retrieve the comparison. If two words meaning the same or similar, and Baidu was judged as the same keyword, the only way to determine the keyword is to compare the retrieval of different keywords, the search volume of the word must be our efforts and determine the goal. This is more challenging, it is more important that the search for a large number of the word optimization success, and its related synonyms and synonyms will also get a more ideal ranking.

Third, user habits: Optimization to flow more quality

The author said clearly that many small and medium-sized enterprises do optimization or even the purpose of website construction, is to get the top ranking of the site, more to give themselves a chance to allow users to choose. Because the latest statistics have shown that more than 90% of Internet users are accustomed to using search engines, in China, Baidu has surpassed 83% of the market share to become the leader in Chinese search. These data show that small and medium-sized enterprises in the lack of human capital, the only way to win Internet marketing, is through the search engine, or put the auction ranked ads, or through keyword search engine optimization.

SME websites tend to be flat, the amount of information exchange is small and content is not very rich, the most fundamental is because the profit model is different, it is impossible to think of a large portal site, through traffic conversion to survive. The only way to do this is to identify key words to help sell products and services effectively. Therefore, the quality and conversion rate seems to be much more important than the traffic when determining the key words. is the website Terminal Viewer or service and product users, the most concerned about what words, conversion rate of words have a high, only such site optimization has practical significance. Only the flow level, no doubt only to obtain a momentary pleasure.

Iv. Select Category: Overall weight promotion MO ignore

Narrowly speaking, the keyword ranking is relatively before, or even stable in the top three search engines, is the site production and site optimization of the success of the logo. It is not difficult to achieve this standard, a word or three or four words, but what if it is 20 words or more? It is not enough to rely solely on the lack of key words. In the long term, if the site construction and site optimization in a broader scope, the overall site optimization has become an essential link. Because the weight of the whole station to promote, it will be able to drive a large number of extension words and long tail Word ranking constantly improve, such as "What kind of website construction company best?" Such a long tail word, in any case, can not put the main focus on the, and all this only rely on the overall weight of the site's continuous improvement.

Website production and website optimization, should not ignore any one detail, especially in the beginning of the layout, more should be so. The choice of key words is extremely important, otherwise, even if the latter is very hard, it is in accordance with the wrong method in the implementation, or the result of error, or inefficient efficiency extremely low. Professional website Construction company Pilotage Technology (www.joyweb.net.cn) that the key words to choose concentric multi-round is the principle should first grasp, and then according to different target search engine using a slightly focused optimization method, but the overall weight of the site is a trend is a tendency is also a necessity. Because the overall weight of the site once increased, not only the core keyword ranking more stable ideal, will also lead to large quantities of extension words and long tail word of the right, the increasing flow of natural also determined.