Analysis of network marketing in internet marketing

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

I. Leverage marketing

1. What is leveraged marketing?

Leveraged marketing, also known as borrowing Power marketing, refers to the use of Internet high traffic platform to promote products and services, a marketing approach.

2, the Internet six high flow platform

(1) Baidu know (2) Baidu Post bar (3) blog (Weibo)

(4) Forum (5) Group Buying Network (6) QQ Group, Wenwang

Second, SEM marketing

1, what is SEM marketing

SEM is the English abbreviation for Search Engine marketing, namely "search engine marketing". Search engine marketing includes "SEO marketing" and "competitive marketing", SEO is search Engine optimization abbreviation, that is, "search engine optimization."

SEO is a kind of free search engine marketing means, then how to use SEO technology to achieve your search hospitality on the keyword rankings and marketing it?

2, SEM marketing four Raiders

(1) Developing secret weapons in overseas markets

(2) keyword can determine the status of the industry

(3) Create a real automatic money-making platform

Third, multimedia marketing

1. What is multimedia marketing?

Multimedia marketing is the most gorgeous marketing on the internet, the most mysterious marketing, but also the most covert marketing. It can be in the form of a picture that makes you laugh, can be a great Internet novel, can be a very practical ebook, but also can make you feel the seconds of video clips ...

2, multimedia marketing four magic weapons

(1) Image marketing (2) Video Marketing (3) ebook Advertising (4) novel Implant marketing

Iv. Database Marketing

1. What is database marketing?

Database marketing refers to the use of some marketing skills, cleverly to obtain a large number of intent to contact the user, and then through the mail reminders, corporate QQ Mass and other publicity means to carry out layer after sale, the goal is to each customer hit the enterprise's lifelong customers, let them continue to consume the product or service enterprises. Example: Taobao, buy net, Ctrip, Dangdang and other new products recommended mail.

2, Database marketing two major forms

(1) Build your lifetime Customer: Web site traffic utilization 1%; establish customer database; mail Database marketing

(2) Enterprise QQ is also a database: Enterprise QQ can add management 100,000 customer QQ, and support information mass.

V. Nationwide Publicity and Marketing

1, what is the national publicity and marketing?

National publicity is known as "the most worry of marketing", refers to the use of valuable, replicable virtual resources as exchange, so that site visitors into the site of the promoter, the site can be fully automated marketing. It is not "direct marketing", not "MLM", but there is more than direct marketing and MLM more powerful communication force. What kind of marketing mode is the propaganda and marketing of the whole people?

2, the three major models of national publicity and marketing

(1) Tong to build automatic flow platform

(2) Word-of-mouth publicity test How old can you live

(3) polling platform and nationwide publicity

3. The three major premise of the nationwide propaganda and marketing operation

(1) Trustworthy (2) high value (3) replicable

Vi. combination of soft and hard marketing

1, what is the combination of soft and hard marketing?

Combination of soft and hard, which "soft" represents the Internet promotion, "hard" represents the traditional channel to promote the ground. At this stage of the Internet environment, the most effective and practical marketing model is "combination of soft and hard", the advantages of the Internet and traditional channels to perfect the combination of advantages.

Seven, shop marketing

1, what is shop marketing?

Shop Marketing There are many kinds, such as Taobao shop, Taobao Mall, ebay shop, Baidu, and so more and more online myths have told the business people, shop is no longer a small business, but it is worth every enterprise to enter a platform.

2, decide the great factor of shop sale

(1) Price (2) quality (3) reputation (4) Service (5) flow (6) Business opportunities

3, Taobao store marketing current mainstream direction

(1) The use of Taobao rapid promotion of Brand (2) ride Taobao through the bulk sales

(3) You open the shop (Taobao guest) I Ship for You (4) let Taobao sell your products

Viii. Bidding Marketing

1. What is bidding marketing?

Bidding marketing is a kind of marketing mode that buys key words on "search engine" and "advertisement Alliance" or puts on content advertisement, which is the most easy one in the current network environment. Bidding marketing similar to TV shopping marketing, is one of the most direct sales model, but the cost of competitive marketing is lower, and more profitable space.

2. Bidding marketing Mode

(1) Search engine Keywords (2) website content Advertising (3) Alliance website advertising

Ix. Brand Marketing

1. What is brand marketing?

Bidding marketing is a kind of marketing mode that buys key words on "search engine" and "advertisement Alliance" or puts on content advertisement, which is the most easy one in the current network environment. Bidding marketing similar to TV shopping marketing, is one of the most direct sales model, but the cost of competitive marketing is lower, and more profitable space.

X. Marketing Solutions

1, excellent corporate website has six elements

(1) High quality domain name (2) beautiful and generous (3) SEO

(4) Enterprise Display (5) Enterprise Blog (6) About Us

2, do the Internet four habits

(1) Habit Search (2) Habit Learning (3) Habit (4) Habit Exchange

Original article please indicate reproduced from yangfan website Promotion Blog, this article address: http://yangfan.sem51.com/post/39.html