Analysis of the difference between an online shop and an independent website in tourism industry

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In the tourist outlets in the user Exchange group to see others chat, talked about the tourist outlets and independent of the site's problems, can not help but a few more mouths. This is not the case for the first time, in the contact with a lot of travel agents, are more or less found, they will shop and independent site operations in the "whether duplication of work" topic under discussion. For example, many times, we talk about how a travel agency site should be set up in the discussion, it will be proposed that a certain platform of the shop well, can be their own website, or directly add a domain name. And I think it's a mistake to put the two topics together and talk about it. Because in the whole operation flow of the traveling electronic commerce, this is in the different link two topic.

Why do you propose that this is two topics in different links? Because the independent travel website, belongs to the modern enterprise essential marketing tool, but because the independent website has formed one information island. It's hard to be found by the user. and the web site of the tourism website construction, I think it belongs to the category of network marketing. Some friends may not agree with my point of view, it doesn't matter, we can analyze the main difference between the two?

First, the right of ownership is different. This issue may have some small controversy, but in the current Internet management regulations, we have only heard of the ICP for independent sites for the record, it seems that did not give the online shop to do ICP record. In other words, the Internet management regulations still think that the ownership and management of online shop is attributable to the operating side of the site. And the shop and relying on the site of the operator, is only a contractual relationship. Although some shop operators can give their own shop to open a separate domain name, but once the contract with the site operators terminated, then the site can be closed off shop at any time. Of course, the independent web site also has the problem of server leasing, but the difference between the two contractual relationships is obvious.

Secondly, the control of the content and structure is different. Although the shop can provide a variety of different template options, but because of the technology to maintain the uniformity of the shop, so it is difficult to personalize, nor is it easy to modify. To this point, book easy travel outlets to do some innovation. From the design, the tourism outlet stores in accordance with similar tourism CMS system planning. Each function to form a module, direct shop users can according to their own needs, to add and manage the system's channels and columns. It also offers a number of color styles to choose from. This ensures that the online shop does not appear in the current site of the embarrassment. OK, back to the point, interested friends can register to see. www.bookinge.com/web/.

Third, the competition object is different. Independent websites face more competition than online shops. And from my current understanding of some of the domestic tourism shop, they are more direct competitors are dependent on the site of the same kind of shop, and it is difficult to compete with the outside of similar sites.

Four, the cost is different. The cost of the shop is basically below 1000 yuan each year, establish the independent website, from the website development, the rent space, entrusts the network company maintenance and so on the expense at least 4000-10000 yuan. Of course, this fee is not inclusive of promotional costs.

The promotion difficulty is not right. Before we said, independent site before the front, is completely an information island, need to spend a lot of manpower, financial resources to do publicity, otherwise it is difficult to be found by users. Open Online Shop, will soon be able to share the network shopkeeper station traffic. Many tourism enterprises also have their own independent web site, but also opened a similar "tourist outlets", some travel managers, will put forward, feel the work in duplicate. The surface seems to exist in this phenomenon. But if you take the shop as a marketing promotion of a way, repetitive work will bring you more customers, I think this problem is not a problem.

It is possible to refute my point of view, such as the current booking easy Travel network under the "tourist outlets" can be tied to the web shop independent domain name, and as an independent website to participate in E-commerce operations. First of all, I would like to state that this approach is absolutely feasible, and for some small tourism enterprises, very practical. But please note that conceptually, this is not the form of "shop". Hanging on the independent domain name of the "shop" is no longer "shop", but a tourism enterprises to build the station system! In a sense, this is an independent tourism enterprise website. The use of this independent domain name "system", tourism enterprises can go to more marketing work, but also with the "system" of continuous improvement, to join more tourism e-commerce work content, such as online customer service, online payment, back-call function and so on.

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