Analysis of the important role of competitors in website planning

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In our life, work everywhere there is competition, and we are in it in order to defeat competitors to let themselves invincible, we must understand the competitors, master their strengths and weaknesses, the enemy can be victorious. So what is a competitor, Baidu's definition is: in an industry or field, an individual (or group) with the same or similar resources (including human, financial, product, environment, channel, brand, intelligence, appearance, physical, etc.), and that individual (or group) has the same goals as you, The resulting behavior will bring you a certain benefit, called your competitor. Life, work is still the case, we do the site is the existence of fierce competition, so we have to learn how to analyze competitors, this article will be together with you from the analysis of competitor website based on effective corrective measures to take advantage, occupy the market to resolve competitors in the site planning important role. Before analyzing, we must make a clear analysis of the competitor's significance:

1. Through the analysis of the competitor's website, we can analyze and verify the feasibility of our project in the current market, whether it can be profitable? This is the shortest way for us to make detours as soon as possible, so we have to analyze the problem well, maybe we will find another successful model.

2. If the competitors have succeeded, we can directly absorb their success model with a little innovation and we will soon succeed. If they fail, we can sum up the lessons of their failure and lead us to the path of success.

Competitors in our site planning the important role is that we can avoid their long to take their short, absorbing their successful business model to build our own unique site structure and style, which is more conducive to our success, so we must learn to analyze competitors, and analysis of competitors I summed up two aspects can be from the foreground analysis and background analysis of two aspects to proceed.

First, the foreground analysis

Foreground analysis refers to the data that can be found on the surface of a website or through some tools, including:

1. website domain name registration time and SEO data

Webmaster tools can be quickly query to the site domain name registration time and SEO data, domain name registration time in the field of the site is a great advantage, so in the analysis of competitors first we query their domain name registration time, if their domain name has been registered for use for 10 years, Theoretically, it's hard for us to beat him. Then there are SEO data, the site included, Alexa rankings, Chinese website rankings, the site's reverse link, Baidu weight value and Google PR value.

2. Data of each channel on the website and its daily update amount

From this aspect of the data can be very intuitive to see the focus of the competitor website, so that he can focus on a comprehensive analysis.

3. If the competitor is a forum can also inquire about his membership and the number of daily postings.

From the number of registered people and the amount of daily posting can be slightly judged this forum's user viscosity. Perhaps now there are many forums in the brush this member registration number and post volume, brush this thing we are very easy to judge out, if really all brush out, they are not worthy to do our competitors, can be ignored.

4. Analyze competitor's market share

Understand this market share can analyze how much we can still do the market, is the key to profitability. Specifically how to analyze, I teach you a simple way: if we do the machinery industry website, we will investigate 100 machinery industry website, see a few in the use of their website, can approximate estimate their market share.

5. Analyze Competitor's brand awareness

Understanding the brand name of the competitor is also Word-of-mouth, the simple survey method is the same: if we open a female network to investigate the number of 100 women to see how many competitors know the site can be roughly estimated.

Second, backstage analysis

Background analysis is the process of analyzing something that is invisible to the competitor behind the scenes but which we must understand, mainly including:

1. The team size of the website

The investigation of competitor's website is individual open, or the team open, can effectively adjust our operation strategy, like the general site footer There are [about us] can be simple to see the description of their team size, and then there is [contact us] have their operating address, the heart of friends can go to this address site to inquire , lurking all right, can be easily investigated.

2. Background of the founder and members of the website

The background of the founder of the site is also very important, if you want to open the site of the competitor is MA, then you can die. This member background mainly from its industry background, relevant experience and personal influence three aspects to carry on the analysis.

3. The input of the website

The investment situation mainly has the investment fund situation, puts the manpower situation, the investment material situation and the website resources situation and so on. This can be seen from the relevant posters on his website, but this is generally false, in order to understand the real situation, the proposal to play the second more than to lurk it.

The above is from how to analyze the competitor website, to adjust the structure of our website and operating mode, which also means that the analysis of competitors in our site planning important role, each site planning must learn how to analyze competitors and analysis of competitor projects, this article is only from the surface to illustrate this point, To play a role in, of course, there is a deep knowledge need to explore further. This article is provided by the female fashion www.fashion169.com website Edition star, please respect the copyright.