Analysis of the reason of the site navigation station falling down

Absrtact: In the past year, the industry's focus on Web site navigation has not been enough, until a few days ago a friend said that the classification of the status of the directory station, we suddenly realized that there are a lot of time, did not pay attention to the site navigation station. Actually in 201

In the past year, the industry's focus on Web site navigation has not been enough, until a few days ago a friend said that the classification of the status of the directory station, we suddenly realized that there are a lot of time, did not pay attention to the site navigation station. In fact, in the first half of 2012, Baidu has not started K station before the storm, personal Web site navigation station is still very popular, some webmaster feel simple to do, some webmaster think selling traffic to start very cool, in short, there are many friends doing this work, but to now has a number of navigation stations down.

Analysis of the reasons, nothing more than four points;

100 degrees of special care, the former navigation station is one of the profit means to sell links, and Baidu for the link with the effectiveness of the chain, as well as the so-called original content of the importance of the navigation station this type of site has been limited by the development.

2 navigation station technical threshold is low, under normal circumstances a domain name plus a space can build, and this kind of website's overflow also makes the overall homogeneity serious, the market attraction drops.

3 360, Sogou, such as the continued popularity of browsers, so that the low-end user's own browser coverage gradually increased, but left to the grassroots webmaster opportunities are very few, at the same time, personalized Web site to add functions such as the realization also gradually crowd out the development space of the navigation station.

4 A variety of browser user-friendly enhancements, can remember and analyze the user frequently visited the site, and users can also share through the collection and record, everyone to the navigation station's reliance on the lower.

Although the development of the navigation station has been limited, but the narrow development space is itself a breakthrough of another shortcut, like Amoy Station by the Baidu to prevent death dozen, beautiful said, Mushroom Street can still make money, the market is not not agree with this form of the site, but we should be based on the trend of the times to do a meaningful , but also valuable site, and looked at the side can stick down and can profit a friend in the hands of the navigation station, its characteristics are also very unified.

Go is refined route, in other words, in the same time with large companies to compete with resources, many grassroots webmaster are very gooseberry, turned to professional field, through a fine, clever, quasi-website positioning to attract specific needs of the user groups.

Website brand-oriented more obvious than before many webmasters like to tamper with the user's browser through the technical means of the home page is different, now the navigation station webmaster more inclined to an interactive collection, that is, add more personalized labels, such as life services, attractions tickets to push, Let users through the collection to enrich their favorite URL classification.

Navigation site on the basis of the professional also relax the popular commonly used products and add some interaction, social elements, such as micro-BO display platform, so that the collection or use of this web site navigation friends can communicate in a timely manner, and gradually improve their own web site navigation content.

More green, less profit, there is no denying that a lot of navigation home page ads flying around, some software resources are not to be introduced to the security of the search, which is very harmful to the user experience, and I have asked many friends, he said that in the current situation of development, the ordinary navigation station to rely on traffic to sell the money has not Find another way to make your site a long-term development.

More and more obvious geographical, many friends of the navigation stations based on their own web site traffic in the major regions distributed a number of regional services, such as mall price reduction, food and other activities, in promoting the popularity of the site and increase the cooperation with the field business, to create a reasonable ecological system.

The website navigation Station pays more attention to the mobile Internet. From the iphone, the rise of Android smartphones and the popularity of the ipad, Amazon E-reader, and the rapid development of mobile internet have made it possible to capture the users of these mobile terminals in the form of clients, which is both an opportunity and a challenge for us, and to achieve this goal We should not only integrate the above mentioned points, but also reasonable use of micro-blog marketing and other social media.

In fact, from the success of the 360 Web site navigation We can also get a revelation, the reason why 360 can defeat the acquisition of Baidu Hao123, in addition to relying on its own strong products, a line, there is a feature worth learning, that is vitalize, click Broken, the original 360 online Web site navigation, is bound to the browser implementation, and the Web site navigation in a number of items are directly linked to 360 of their own security products, through the occasion of other products, so that has been assured of 360 products or trusted friends first use, and then 360 to carry out a flower world column, rising browser's human function, Let the product in a certain user group spread marketing, eventually occupy more than half of the market share, this is a success. And as a grassroots webmaster, we must be based on a stable use of the group, using their own advantages to aggregate this part of the same needs, because the grassroots webmaster own resources and funds are not very sufficient, through their use not only to improve the product, but also conducive to our product development direction of mastery, and then gather together, More users.