Analysis of the tragic reasons for the reduction of the right of the coffee machine Enterprise station

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The author recently optimized about the sale of coffee machine of a revised website, said that the site revision many webmaster friends in the heart, the general situation will lead to the right to drop, if careless words may also lead to K station. The author now encountered such a situation, the following author on the first simple to talk about the current optimization of the coffee machine Enterprise station is how to be a heavy drop in the right, hope to be revised or is the revision of webmaster friends some warning.

One. 404 pages not well before the website is online

Webmaster friends know whether it is not a revision or not a revised website, are recommended to do a 404 page, especially after the revision of the site 404 page is very important, because the site after the revision will be included in the old site pages, and these pages are some invalid pages, It is very likely that users will search for these pages because they can not open and lost, at the same time, the search engine is not friendly enough, if the 404 page is done when the user search to the old site page, there will be a warm hint to tell the user this page is no longer exist, please enter the new station to browse, and the search engine is the same, When the spider crawls to the old website page, will tell the spider this page already is the invalid page, thus reduces the spider the crawl work.

After a period of time such a page will be automatically deleted from the database, and the author of the current station of the 404 page is not done, when not the suffix of the case: this page directly back to other sites. When adding a suffix to render direct directional link to the home page below Figure 1:

The author generally does not advocate 404 pages directly linked to the home page, so for the search engine is likely to cause the site is punished, the author has also consulted a lot of relevant data also have this argument.

Two. may be the cause of the excessive optimization

Impatient to eat hot tofu, the author is very clear that the algorithm is now to do outside the chain is really difficult, the difficulty is that the search engine for the audit of the chain is quite strict, so the author is mainly to build content, just write an article every day to A5 webmaster net contribution, After all, for a new station also want to attract spiders. The author is also very clear in the article can be passed by the articles basically reprint rate is quite high, but these reprinted are natural reprint, not the author deliberately to release, should be in line with the search engine said the natural chain, and then the Niang also has to identify whether or not to reprint or their own deliberately published outside the chain algorithm, and Baidu stationmaster Ping Taiwan in < to judge outside the chain > said such an outside chain will not be linked to the site has any effect, at the same time has been analyzed after the system will delete those low quality of the chain, because of this I chose to contribute, but also brought a lot of outside the chain, in the Saturday and Sunday is also the time of the Niang update, The author to see the chain has been increased to more than 1000 of the same time the main keyword also from the 4th page of the ranking to the second page, but not a day, overnight is all gone.

Three. Website revision caused

The revision of a website is completely unfamiliar to the search engine. And the author of this coffee machine site is a large-scale revision, said to be a new station, for search engines to accept this new station does need a process, and the past the flow of the old site will be a large loss of " In order to prevent flow loss can do 301 page Permanent Redirect if the new station handling improper also will lead to the right to drop, the author of this station is the reason: May be due to the optimization of the excessive plus is a large-scale revision of the site < over optimization through the author analysis is not sure whether it is true, because the author did not do what the black chain, Purchase links, Mass outside the chain, as well as the news source soft outside the chain > led to be punished by the right to drop.

About the author of the current optimization of coffee machine This enterprise led to the cause of the right to decline according to the author's analysis, may be the impact of the above problems, but the specific is that a reason has yet to be detailed analysis, the author also asked the webmaster help analysis.

This article is original in Yang: from Shenzhen Malston coffee machine: http://www.micoffee.com If you need to reprint, please respect the original author's copyright annotated source for Xie.