Analysis of user requirements in the Web site optimization process What details should we start with?

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As we all know, along with 3721.html ">2014 year Baidu algorithm unceasing upgrade, the website optimizes the work to become more and more difficult, 2014 we talk most is the user experience, grasps the user demand, exactly what is the user demand, we should through which details to consider and analyzes, I think as a webmaster we must go in-depth understanding and mining user needs, the user needs is not the mouth to say, but specifically through the details of the site to achieve and meet the needs of these users, that should be from where to start? Okay, let's gossip. In the process of website optimization, we should start from the details of the analysis of user requirements.

First, take your own website as a case to explain the steps to analyze user needs. Very simple I want to do the main keyword Lan Tanyu, with the 2014 Baidu algorithm changes, the previous article publish way, in order to update and update. In order to chain outside the chain of operation has been abandoned by Baidu, their site was down the right 2 months although I think there is no cheating way, but Baidu since the right to drop the author of the analysis is definitely affected by the 2014 new algorithm, this time the author constantly adjust their own nearly one months to optimize the site's thinking, Finally feel gratified that, now ranked in the second page has gradually regained the weight of the feeling of happiness, Baidu optimization thinking is very critical. Baidu in the change seoer must keep abreast of the line, the following author and you analyze how I analyze the user needs to adjust the optimization ideas. We know if someone else search the main keyword Lan Tanyu, we simply reasoning, what users need to understand the needs of Lan Tanyu, want to know where to buy Lantian Jade, Lan Tanyu Other relevant knowledge, such as Lan Tanyu type, Lan Tanyu maintenance, Lan Tanyu identification methods and so on. There are so many obvious and invisible requirements for users, but how do we know about these requirements? I am here to tell you a very simple method, Baidu know that we get most of the users, the most urgent need for the most direct channel, through Baidu know the answer to know the needs of users in previous years, Recent demand because Baidu knows the question and answer time is very clear, you can understand the current and previous user needs, analysis of the changes in these requirements, targeted through the site to solve the needs of users, many times, it is because of our corporate website home page or other sites do not meet the needs of users. So users go to Baidu know to ask questions.

Second, how to address these needs of users. The 1th author main and everybody talked about is how to analyze oneself website user's user demand, this point we talk about how to solve and satisfy these user needs, for example user searches Lan Tanyu where to buy? What kinds of Lan Tanyu are there? Lantian Jade Furong Jade identification method? Understand this information we have to do is based on the needs of users to write a more targeted and attractive article title, according to the user's needs and titles, through the content of the site to substantially solve the user's presence of the dominant and invisible needs, such as the user search Lan Tanyu What kind of? This is very simple, Their familiarity with the product must pass, I can do this analysis, the common Lan Tanyu classification probably have these varieties, understand these what role? We can be targeted on each of the types of elaboration and analysis, analysis of each type of jade applicable to the crowd, each of the characteristics of the jade is what? Let the reader know the type The idea is that according to their age or sex can directly choose their own varieties and types, to solve the user needs in fact is the first time to help users find the crux of the problem, and to give rationalization suggestions or solutions to the problem, this is very important.

Third, the user's need for deep excavation. The 1th author just lists one of the most commonly used the most effective way of mining user needs, in fact, mining user needs of the method is very much, I think as a seoer must have a very strong data analysis capabilities, through the data we can grasp the changing trend of user needs, user needs analysis of the clues? Common self often operated by Baidu Drop-down, Baidu related search, Baidu home page ranking site. In doing Baidu Drop-down box, we should pay attention to, sometimes the dropdown box has a long search term is a violation of user search common sense, the user search for the reasons for the long word has two, short words did not solve the user's needs, the user has a strong demand, urgent need to solve the search for a relatively long targeted keywords. Because people have lazy behavior, short words can find the user needs to answer the user is not to search long words. The second analysis of the main point is to analyze the Baidu home page ranking of the site, all in the home page rankings have Baidu know, Baidu Library, Baidu Pictures of these special data in front of the time must be a professional website does not meet the needs of professional users, so users go to Baidu's platform to ask questions, to find For example, users search for a keyword to provide a Baidu library connection, Baidu library generally in addition to reading there is also the function of downloading, we can generally infer that the user is likely to need to download the relevant documents, but the home page does not provide these download links, so the library just meet this demand, So he appeared in the Baidu home page. For the user needs of our analysis of the home page related to the independent station and Baidu's products or other links, you will understand what users want? Only by understanding these details, can the targeted in the site to meet these needs, will really improve their optimization efficiency.

Finally, the author concludes that the site optimization before the author has been advocating high-quality outside the chain to enhance the weight of the site, but today this method seems to have been not very obvious, the role of the chain is still, but the real solution to optimize the site is still the root of the content and our optimization ideas, Only really let the website to win the recognition of customers to get the search engine attention, the site will continue to promote the stability of the rankings, good, today is the author and the detailed analysis of the content, we chat to this, this article by Lan Tanyu bracelet http://www.029lty.com/ lantianyushoushu/original webmaster Network, reproduced please indicate the author copyright information, thank you for your cooperation.