Analysis of Web site statistics is to improve the rate of conversion of the necessary skills

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The site needs more traffic, or higher traffic conversion rates, this is a lot of grassroots webmaster very tangled up a problem, the author believes that there is no contradiction between the two, the site's flow of natural increase the more the better, the flow conversion rate is also so, the higher the better, the two are not fish and bear's paw, But a complementary relationship! Like spiritual and material civilization, both hands must be grasped, both hands must be hard! Increase the flow of the site in the A5 have a lot of relevant tutorials, you can read, the following author focuses on the promotion of Web site traffic conversion rate problem! Because, relative to the increase in traffic, Higher conversion rate is more difficult!

To enhance the flow conversion rate, the first thing to know, your site traffic trajectory, which flow into the actual purchasing power, which traffic is how to disappear from their own site, found the flow of the trajectory, can be targeted to these traffic characteristics, to optimize their own website, In order to improve the rate of conversion of their website, but now, and there is no simple software or tools directly to the vast number of webmaster friends, now the best way is through the site statistics, so that the site statistics advantage to improve the rate of conversion of a must kill technology, then the site statistics is how to analyze the flow rate of conversion!

One: The analysis of the IP and PV in the website statistic data

The number of IP, often represents your website marketing better, users also like to your site, while the PV value can measure the quality of your site, or indicate that your site provides information on the value of users, these are to enhance the site traffic conversion rate of the basis! For the number of IP, nature will be through marketing, promotion, The PV value of the promotion, more to be achieved through the promotion of content quality, to provide users with more attractive content, the site should have a rich interactive content, so that users will be happy to stay on your site, in other words, that is, let the site get more loyal users!

Second: Analyze the user's browsing path

The user's browsing path will directly indicate the user's behavior on the site, which is the landing page? which is the jump page? If the landing page hits very high, this means that the landing page is very attractive, also if many users are on the same page out, then the page needs to be well optimized, There is also through the path analysis, can also test out, the user in which page stay between longer, often stay a long time page, the attractiveness of this page is the better!

Three: Analyze the user's access depth

Now the sale of the website, generally from the order to the knot will have three steps to four steps! Many consumers, may open the product page, they choose to leave, some users may choose to leave the page of the knot, and the access depth of the pages of the page is naturally more in-depth than the browsing of the product page depth! So through the website statistics, will be able to see the user's access depth, if most of the traffic is in the merchandise page to leave, this shows that this page will be a good rectification, need better guidance methods, guide users to further the next single to the knot!

Four: Analyze the site's bounce rate

Bounce rate is easy to understand, the higher the bounce rate, explain the attraction of the site is not enough, but also can explain a problem, that is to promote the method is still qualified, otherwise there is not much traffic to, bounce rate is not enough, the problem appeared in the site's attractiveness, more reflected in the site's user experience, such as the quality of content, The website design, gives the person's first impression and so on! Reducing the bounce rate is one of the best ways to improve the rate of Web site traffic conversion.

These points, it seems to represent the same point of view, that is to improve the site's flow rate, we must find ways to do a good job of their own site user experience, to obtain more loyal users! But these are just the overall goals, and through the above website statistical analysis, will let us know, should put the strength where, Prevent yourself from doing no work, so that you can concentrate all firepower attack its less than the rest, it is very easy to break through a barrier to increase the rate of conversion of the gate! The above content by www.120job.cn in Admin5, reproduced please keep the URL, thank you!