Analysis on the operation mode of the website of pharmaceutical industry

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

With the advancement of the current medical reform process, the domestic health care website has been developed unprecedentedly. From the current point of view, the pharmaceutical industry site can be divided into several categories, these types of sites are located in the pharmaceutical industry, medical information Consulting, pharmaceutical investment agent, medicine wholesale circulation and so on a series of links. Through the specialized operation of these links, all kinds of websites have won a certain market share, the following list of this type of pharmaceutical industry site representatives:

1, Hai Hong Medicine network: Mainly for pharmaceutical companies, pharmaceutical companies and hospitals to provide drug bidding and procurement information based information platform website. (Of course it's too late to do it now) the main source of revenue is selling bids, bidding information and trading commissions.

2, to 39 Health network as the representative, mainly for the general public, including non-pharmaceutical professionals to provide a number of health information, family physicians and disease inquiries based health information network platform. The main sources of revenue are advertising fees and hospital membership fees for pharmaceutical companies.

3, to China drug network, Traditional Chinese medicine as the representative, mainly for the pharmaceutical industry to provide industry consulting, market information, pharmaceutical dynamics, new drug development and policy news-oriented information network platform. The main sources of revenue are pharmaceutical companies, pharmaceutical companies, medical research and hospitals and other units of information inquiry fees.

4, to drug dealers World Network, easy to reach the medical network for the representative, mainly to solve pharmaceutical companies pharmaceutical drugs and agent-oriented medical information network platform. The main sources of revenue are advertising fees and membership fees for pharmaceutical companies.

5, to Kyushu Tong Medicine Network, Huayuan Pharmaceutical Network for the representative of the website, which is mainly pharmaceutical companies or drug circulation enterprises for the Enterprise Services Enterprise website. The benefits of these websites are mainly derived from customer service charges and transaction intermediary fees.

In terms of the overall situation, the First Sea Rainbow Medical network because of the use of our policy advantages, in the procurement of drugs to occupy the country 90% of the network market, in a relatively monopolistic position, while in health information, market Information Consulting category of the site is currently not profitable, because there is no absolute source of profit; Drug merchants in this link in the Pharmaceutical World Network and Yifangda, due to occupy the mainstream of the pharmaceutical industry, the current income is relatively guaranteed, but the classification of the most intense competition, and as the original field of service providers, Kyushu Qualcomm's performance is more brilliant, because this represents the future of the competing trend.

In terms of website management, Sea Rainbow Medicine, pharmaceutical business world and Kyushu Pass are the jiaojiao of their respective small fields; In terms of influence, Kyushu Tong with its good results even better, but in terms of website promotion, the pharmaceutical world clearly has a more mature model, from the establishment of less than a year can become the industry's first site can be seen, Its classical promotion way we can search on the Internet, we should learn from.

At present, to drug dealers World Network, easy to reach the medical network as the representative, mainly to solve pharmaceutical companies and agents of drug investment and agent-oriented medical information network platform. In the form of simple, fast-profit characteristics by a number of industry or outside the enterprise to follow, but also all the pharmaceutical E-commerce model of the fastest development, so the competition is also the most intense. This model of pharmaceutical E-commerce site into point scale of no less than dozens of, and the other on the edge of the hundreds of, in addition to pharmaceutical business world Medical Network from the layout to the content and other sites have differences, other sites are basically in a way. In the survival and elimination of the edge wandering, so each site resorted to all the tricks, to compete for market share, coupled with these years in the pharmaceutical industry in the big environmental changes, making the competition more intense.

User analysis:

The medicine website looks from the service object, mainly includes the following categories:

People-to provide scientific, rigorous, popular, easy to understand health care knowledge, online communication, seek medical advice places, to solve the broad masses in medicine, medicine, health care and other aspects of the query, and to meet the needs of the vast number of users of health information;

Medical workers--the flow of human resources, the study of case studies, the exchange of clinical experience, construction of online academic exchange platform;

Medical Unit-shorten the distance between doctors and patients, play a link between hospital, doctor and patient;

Medical industry manufacturers--to the domestic and foreign medical device manufacturers, pharmaceutical companies, pharmaceutical factories to provide online product introduction, trading and a variety of medical equipment use experience to build the medical community E-commerce platform;

Government, research and education institutions-provide industry dynamics, pharmaceutical research results, industry training, market information.

Service Analysis:

The services offered by the medical business platform mainly include the following categories:

Industry information-Industry analysis, industry trends, industry hotspots, etc.

Supply and demand information-with a clear positioning, professional services in place for individuals and enterprises to obtain drug information, pharmaceutical companies business information, medicine Shopping Guide information platform;

Merchants to join-is medicine, health care products and other enterprises to join the development of investment, agent platform;

Trading platform--hospital medicine, equipment procurement platform, pharmaceutical production enterprises to expand sales channels, pharmaceutical agents looking for better products, professional information platform.

Task outsourcing-through outsourcing, can greatly improve the level of profit margin of pharmaceutical manufacturing enterprises, so as to make up for the lack of manufacturing, research and marketing, making it a most economical, most controllable, most flexible and most efficient mode of production. The main outsourcing situation is research and development outsourcing, sales outsourcing, processing outsourcing, management outsourcing, and so on, specific instructions are as follows:

1, research and development outsourcing: Enterprises to use external resources, the professional and technical cost of the research task of outsourcing out, for all with the contract research and development capabilities of the pharmaceutical Research and Development Enterprises (CRO/CDO), forwarders domestic and foreign pharmaceutical and medical equipment manufacturers, various types of underwriters commissioned to research and development!

2, Sales Outsourcing: For those with high quality varieties and sales in a stagnant condition, to achieve contract supply capacity of pharmaceuticals, equipment, supplies, equipment and other pharmaceutical production enterprises (CSO))

3, processing outsourcing: For those with contract processing and manufacturing advantages of drugs, equipment, supplies, equipment and other pharmaceutical manufacturers, contract outsourcing business object: Domestic and foreign medicine and medical equipment manufacturers, various types of underwriters of the product processing business!

4, Management outsourcing: For those who sell part of the management of enterprises in order to obtain management promotion of pharmaceutical industry and commerce enterprises and can undertake large-scale pharmaceutical business management commissioned by the large-scale management, marketing companies;

5, technical support-scientific research institutions to provide technical support and guidance for enterprises, E-commerce solutions for enterprises. In the increasingly fierce market competition environment, enterprises to survive and development, must innovate constantly, the use of new technologies, production of new products to occupy a larger market territory, to achieve higher economic benefits.

6, vertical search-for the masses to provide timely and accurate national pharmaceutical enterprises, hospitals, well-known experts information. (Charge the enterprise fee in the form of bidding ranking)

Profit Model Analysis:

To the pharmaceutical industry and only the pharmaceutical investment website for example, the main profit model at this stage mainly has the following categories:

1. Member Advertisement

Member advertising is currently the main source of income for pharmaceutical Investment network, and most of the medical net is the focus of the promotion of resources. This was used by most enterprises in the early days of the medical network. Therefore, the early appearance of the Pharmaceutical Investment Network home page is often more complex, dazzling, and some later will be competing to follow, simple copy this form, but for the investment enterprises, home content called more, their own corporate advertising is difficult to highlight; A lot of information will make it lose the patience to watch it. In addition to browsing the first screen ads, the rest are rarely involved, and this situation will also in some way restrict the future development of the site, such as adjustment and revision.

This form has played a very important role in the development of pharmaceutical network investment, and realized the original capital accumulation of this industry.

2. Database query

Inquiry Agent database is the demand of many pharmaceutical enterprises, so this profit model is also used by most of the investment network, but most will not be a separate form of marketing, but with the members of the advertising bundle, as long as the advertising members will have the right to inquire agents database, Of course, merchants can also choose to query Agents database services, only to pay a monthly fee of hundreds of yuan, you can enjoy the whole library of data, but also quite cost-effective.

3. Member Certification

It's a way of earning money independent of other models, to the membership certification for the profit model, any information on the website is open, but the site is responsible for the product information of the certified members, other information also defaults to unreliable information, if the merchants want to let agents trust their products must have a website to provide Third-party certification, The website can collect the enterprise's attestation fee, this requires the website to have enough right of knowing to the enterprise that the attestation, if in this link negligence, the loss that will bring to the website in the future is huge.

4. Links

And the above two modes, this kind of profit can only be regarded as auxiliary, but also limited to browse a large, ranked by the former pharmaceutical investment site, and this form is increasingly seen as a kind of SEO cheating, so very few sites in use.

5. Assessment reports, market research

This way is a more scientific and technological content of the model, but also requires a team of pharmaceutical sites have a senior medical person as well as a good data collection, collation, analysis of the ability to have a forward-looking analysis of the industry market, the data collected can be the real needs of the enterprise data, At present, only a small number of two or three pharmaceutical investment network has this ability, at the same time this model is not easy to replicate.

6. Third party payments

Strictly speaking, this is not a profit model, it originates from the pharmaceutical website to the merchants and agents of both sides of the qualification guarantee, similar to Alipay's industry third-party payments in some sites to start operations, although so far the effect is not very obvious, but we can imagine that the future of this model will be developed, Because it will not only provide third-party security for both supply and demand, but also bring a lot of cash flow to the site, as long as the company has a comprehensive financial system and personnel, this model will bring a certain profit, but it also requires some policy approval and support.

7. Industry Vertical Search

Although there are Baidu, Google, such as the search engine exists, but for the industry to still need a real understanding of the industry's search to achieve their needs, such search results will be more detailed and friendly, because hundreds of of pharmaceutical investment website information comparison tumultuous, need a good collation and collation, If it is not an experienced industry, the data is like a book of the Bible, only by system automatic classification is impossible to complete. Vertical search in the future will certainly have a development, you can consider similar bidding rankings such as the profit model, but this requires a lot of detailed data collection, as well as technical support.

8. Commission-type Agent investment

This is a new operating profit model, there are a few sites are brewing to implement, it broke through the traditional mode of pharmaceutical investment, through the intervention of investment services, to achieve the maximum profit of advertisers, the use of their huge data to provide information to customers, with their own professional investment staff for the customer investment, Charge a certain percentage of commission, although this model is not mature, but I think this is just the pharmaceutical investment website to real e-commerce transformation of a transition, so as to develop into a cash flow, logistics, information flow of real e-commerce.

With the policy faced with the medical institutions of advertising restrictions, there will be more money into the network advertising market, if the medical site to do strong sperm, is placed in front of our personal webmaster issues, http://www.yxbhome.com is I engaged in a medical topic forum, I hope to communicate with you to learn.