Analysis says Blizzard new game business model Sword refers to the Chinese market
Source: Internet
Author: User
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In response to the industry's widespread concern Blizzard set up a team to develop new models for Asian markets, some analysts pointed out that Blizzard's new business model will be mainly aimed at the Chinese online games market and research and development, because the Chinese online games market occupies a pivotal position in the Asian market. Previously, Blizzard has planned to launch the Chinese market for online games products "Call of Duty" online games version. Recently, a number of media reports, depending on the acquisition of the Blizzard is planning to acquire an Asian game research and development team based on the establishment of a special project team to develop products for the Asian Games market, the product is a built-in new business model of the large role-playing class games (MMORPG). Foreign media believe that the blizzard of the above measures and its recent report on the latest results, according to the Blizzard revealed last week, the fourth quarter of December 31, 2010 reported that the company achieved net revenue of 1.427 billion U.S. dollars, a year-on-year decline of 8%, net loss of 233 million U.S. dollars. With most of the proceeds from Blizzard's great World of Warcraft coming from Europe and the United States, Blizzard has a need to develop a new business model for the emerging Asian Games market. It is also understood that the Chinese online games market in the Asian Games occupy more than 85% of the share. So some analysts assert that Blizzard's new business model refers to China's online gaming market. At the same time, also reflects the foreign game giants to the rising market of Chinese games. It is understood that the establishment of a special team to develop suitable for the Chinese market business model of MMORPG products in the history of Blizzard is the first time.
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