Analysis Sina Weibo popular Weibo

Abstract: Author: @ Tom Robin Introduction: Since the middle of June, every weekend's Sina Weibo popular micro-blog list must have more than one popular microblog by grassroots users, this article will take four of these typical micro-blog for example, analysis of its typical characteristics, and for other

Author: @ Tom Robin

Introduction: Since mid-June, there must be more than one popular microblog on Sina Weibo every weekend, which is published by grassroots users, this article will take four typical micro-blogs as an example to analyze their typical characteristics, and for other grass-roots users to create such popular microblogging proposed "unreliable recommendations."

Here is a brief introduction to these four tweets:

Weibo on June 22, Zhejiang Province announced the college entrance examination scores for the time background, joking ridicule of Zhejiang Province, the high score line of the college entrance examination, as to the authenticity of the incident is questionable, but also depending on no one concerned. The microblog, which was issued on the tail of the "Graduation month" June 23, was one of the top 10 tweets in June.

Bo with Father's Day as a time background, Taobao on a hot sale of a so-called "night shop sharp Weapon" as the content, although only a simple four words, but the energy is not small, in the 24 hours after the issuance of more than 30,000 of the forwarding, the successful occupation of the day the top three Weibo.

Weibo three or four was released only a day apart and nearly the same, and was a joke about the height of the film director Guo, who was released on 27th. Along with the micro-blog on the "Small Time" topic of the upsurge of discussion, two micro-blog in their respective issued within 24 hours, respectively, achieved more than 20,000 of the number of forwarding results.

Feature one: Close to a specific point in time

Four Weibo without exception is close to a point in time; for example, micro-Bo Yi was released on the day before Father's Day in 2013, and micro-Bo was released on the date of the college entrance exam in Zhejiang Province, while Weibo three or four chose to release the early days of the movie and Yao Ming's 71 charity basketball basketball match. At a specific point in time, people will naturally focus on the topic that is derived from this point in time, and even some youngsters will think that at a certain point of time, not paying attention to the topic will appear indifferent to life, conservative and outdated.

Feature Two: Content humor

Four micro-blog or language or pictures are all disclosed humorous and humorous, heavy taste but not boring, most of them show goodwill ridicule. Micro Bo A use of the West Lake to stop the lifeboat and the college entrance examination is not the only way out of the banner mercilessly ironically Zhejiang Province, the astonishing score line of the college entrance examination. Micro Bo Two caught the modern people eager to stimulate, but also suffer from no good figure of distress, timely launch a can instantly let the body become better so as to get hot girl Heart "Night shop artifact." Weibo three or four borrowed the recent hot movie Small time director Guo's height respectively to spit the classroom the extremely poor WiFi signal and hangs the branch rate extremely high high number examination.

Characteristic three: Take the university student as the core audience

College students here refer to going to college (will), going to college (ing), and college Graduates (ed) soon after graduation. For example, students have experienced the college entrance examination, both in their memories of the depths have their own different college entrance examination memories, are in the memory of those who have been chasing the girl in the past years, are eager to drop out of the summer when the formation of a computer by the belly, longing for the opposite sex Eager to have a good WiFi signal in the classroom of the senior teacher, not to prepare the high number of exams do not hang out and so on.

Feature four: Weekend release

Four micro blogs are released on weekends, without exception, through a piece of the June daily popular microblogging way, we found that in the working days of the popular micro-blog is undoubtedly occupied by the Big V, and on the weekends often have a grassroots micro-bo strong into the day's popular micro-blog list. The authors speculate that this should be related to the activity of Sina Weibo on the weekend. With more free time on weekends, it's natural to spend more time on Twitter, and there's a lot of Twitter, while grassroots users are limited to the number of fans, and only the most people are likely to get the most forwarding when they're on the Weibo.

So how do you make such a grassroots popular microblogging?

Recommendation one: Select a date and time period for the release

It is the most appropriate time to release from 10:30 to 18 o'clock and 0 o'clock to 5 o'clock on weekends. Compared to the large V account release is a large number of forwarding status, the grassroots micro-blog forwarding time has a certain delay. Posting microblogs from 10:30 to 18 o'clock will ensure that Weibo is seen most during the midday and evening rush hours after a certain delay. And between 0 o'clock and 5 o'clock, the number of tweets released at this time is very small, the release of micro-blog has a large number of people stay on the home page time.

Recommendation two: Journalists and "Goddess" to come to the back

Journalists and "goddesses" play a vital role in the spread of popular micro-blogs in the grassroots. On the one hand, journalists are keenly aware of the value of microblogs, also very good at using the rhetoric of more selling points to decorate micro-blog; On the other hand, such as "CCTV", "Headline News" and other super large will also "secretly pay attention to" a lot of reporter accounts, after the reporters forward the grassroots micro-blog, often usher in the explosion of the volume of Then the super large push wave to the peak of the forwarding. "Goddess" is the advantage of a great user stickiness (of course, the goddess of the fans naturally also can not be less), even by the goddess of the evaluation of "hehe" the micro-blog may also attract otaku crazy forwarding.

With this in mind, when we make a popular grassroots microblog, we might as well take the lead in commenting on the post of Weibo (they tend to be publicly identifiable, not hard to find) and the goddesses around them to gain greater attention.

Recommendation three: Take the initiative to help

If your microblog theme coincides with the marketing campaign for a product (as Weibo three or four is to a small age), so do not worry, in your Weibo has accumulated a lot of popularity, the product of the social media promotion team will "leave no trace" to help you forward the promotion.

Summary: No platform has ever been able to, like Weibo, show your opportunities to the average person, and as long as you have a sharp eye for life, you can create a micro-blog of people close to a certain time node, content with humor, and use the most micro-blogs for the audience, with some tips, You may be able to get most people who use Twitter to hear your voice. Next weekend is bound to have a grassroots popular microblogging deus, what is it exactly? We wait and see.

July Popular Grassroots micro-blog topic type Prediction:

1. The employment season with the graduation season.

2, hot and hot.

3. Popular movies and entertainment topics.

4, looks like the July has the competition again.

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"Related articles" enterprise (media) micro-blogging Operations Manual (High-order article: How to write a popular microblog, analysis of a forward 80,000 tweets)