Analyst: Jinshan Q2 slowing down the slow pay three sword into time hope

Event Background Kingsoft released as of June 30, 2010 unaudited financial results for the first half of 2010, earnings report, Jinshan software revenue in the first half was 492 million yuan, 477 million yuan a year earlier; Kingsoft gaming business revenue of 158.9 million, A decrease of 2% from the previous quarter and unchanged from the same period of last year. Analysys Analysis: Kingsoft gaming revenue of 158.9 million, 2% qoq, unchanged from the previous year. The average daily maximum simultaneous online population was 820,000, a 10% decrease from the previous quarter and a decrease of 14% from the same period of last year. The average number of paying users per month was 1.28 million, down 12% sequentially and down 3% from a year earlier. The monthly ARPU for gaming business was RMB41, up 14% from the previous quarter and up 5% from the same period of last year. Analysys International analysts believe Jinshan slowdown in second quarter results, it is noteworthy that its ARPU substantial increase over the first quarter. The second quarter of Jinshan "Jian Wang Er Wai Zhuan," launched the "recharge bonus" activities, slow down the decline in performance. Enfodesk Analysys think tank online version of marketing intelligence monitoring shows that Jinshan in the third quarter of the new game into the test and old game content update: "Flying Storm" May 14 to open the "gold seal" simultaneously open two sets of test suits "Swordsman II Gaiden" May 18 piece of information "Shuangjian Zhu Xian" open beta, the new two servers. "Gods 3" May 28 technical closed beta, open to 90. Xishanju studio developed "Moon Shadow Legend" June 3 for the first time IC packaging and testing. Judging from the Jinshan product process, new game testing and promotion focused on the second half of the year and the new game is expected to drive performance growth from the end of the year to early 2011. At the same time, Jinshan adjusted to market-oriented, "Jian Wang 3" "Tibetan sword Villa" June 3 launch, and the addition of "Dianka Card Server" re-search timing charging mode, and launched a free January to guide the promotion of new users. With the operation of the grand version of Jian Wang III, the third quarter of Kingsoft gaming business will continue to maintain its good momentum, is expected to bring a 1% -4% increase. Analysys International suggested that Jinshan set up a mechanism for users to migrate from monthly pay servers to time-paid servers in the process of entering into the market with the new "pay-as-you-go" model because the new model may attract many old users, but the monthly subscription The withdrawal cost of the paid account will make the player difficult to choose.