According to Analysys International 21st released data show that as of the fourth quarter of 2011, China Mobile internet users have reached 431 million, the fourth quarter of the market size of 25.18 billion yuan, the annual market size reached 86.22 billion yuan.
From the market size, the overall market contribution mainly from the flow fee and mobile applications and services, including applications and services accounted for the overall mobile internet market size of 42.9%. In mobile applications and services, wireless music, mobile gaming and mobile phone reading is still the main driving force, especially mobile gaming and mobile phone reading market, there is still a lot of room for growth.
It is worth noting that, due to the double 12 activity, mobile shopping in the fourth quarter of 2011 has a more significant growth, to 5.45 billion yuan, in the year's market scale has reached 12.5%.
Sun Pelin, an international analyst at Analysys, said that with the continued expansion of the mobile shopping market, 2012 mobile payment and mobile security will be paid attention to by policy, software and hardware manufacturers, and the two markets are expected to have a more important breakthrough in 2012. According to Baidu Internet channel