Analyze the basic steps of website marketing

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Website marketing is to improve the site traffic, the way to maintain the image of the site, today Seoer to talk about the basic steps of website marketing:

One: Positioning analysis

Site Analysis: The site's own industry to analyze;

E-commerce positioning: the site for the industry positioning, clear the basic site;

Model Analysis: Analysis of the Web site's peer business model, research and web site matching e-commerce model;

Industry competition Analysis: Analyze industry competition, summarize comprehensive analysis;

Website Development Analysis: Site short-term planning and long-term development strategy, such as the basic policy.

Second: Website Construction analysis

1: Website Diagnostics

Site structure Diagnosis: The structure of the site is reasonable, whether efficient, convenient, whether to meet user access habits;

Site page Diagnostics: The page code is concise, the page is clear, page capacity is appropriate, the page color is appropriate;

File and file name Diagnostics: File format, filename, etc.

Access System Analysis: Statistical system installation, routing analysis, area analysis, visitor analysis, keyword analysis, etc.

Analyze the site. From the analysis, summed up the site to promote the optimization of some keywords, so that the industry to highlight the competitiveness of search. Let the user through some industry key words can find the website.

Third: Website optimization

Website Architecture optimization: structure optimization, frame optimization, etc.

Web page Optimization: page layout, page design optimization, picture optimization, etc.

Navigation Design: The convenience of navigation, the text optimization of navigation, etc.

Link collation: The site's internal and external links for reasonable construction;

Label optimization design: The relevant page tags for keyword optimization design.

Iv. Integrated Promotion

Website Traffic Promotion strategy: key or traffic problem, this process will use a lot of network marketing methods;

External link Promotion: the use of friendship link strategy;

Mass information promotion strategy: Through the industry site analysis, SEM to promote the release of product information.

Other promotions: Focus on network changes and develop new means of promotion.

V. Website operation

Web site with online customer service, such as QQ, UC, Ali and so on.

At any time according to the characteristics of the product and update timely add corresponding narrative.

According to the market, adjust the network structure, increase the intensity of promotion.

Houqingrong: http://sem.noseo.org.cn/sem-celu.html

Copyright, reprint must be linked to the form of the author and the original site and this statement.