Analyze the determinants of quality Web site optimization

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From doing optimization began to now, large and small also the whole more than 30 sites, whether it is to do the optimization of the site, or in the current site based on the site to modify and optimize, detailed and reasonable treatment of the quality of the site elements, is the prerequisite for optimization, Now Hua ding small love and you a piece of analysis site optimization of the quality of the site to determine what the factors?

High-quality Web site contains two aspects, first, user-oriented experience, is to address the needs of users; second, site-oriented optimization, is to solve users through search engines and other sites to find services and products. Contains the following four elements:

1, the site's domain name and choice of space

A: Web space is of course the more stable the better, only the stability of the space to benefit the user experience, more conducive to site optimization, the site belongs to the hardware base.

B: The choice of site domain name, the shorter the better, so easy to remember, and do site optimization domain name do not use the Chinese domain name, do not use. inf domain name. If the short domain name has not been able to select or meet the demand, keyword Pinyin can choose the way to customize the domain name, the principle is easy to remember and convenient, and easy to search engine identification and homophonic matching, domain name business best choice of new nets, million nets and other major brands of domain name enhancement, domain name stability, and fast resolution.

2, the language and database used in the website

First of all, the site language is not divided into first-class second-rate, but the site language and database selection to match the space, what language site use is critical to site construction, For example,. NET for server requirements, if your server is poor, then it is best not to choose. NET program, so that the site is slow to open, slow Web site error easily, so it is easy to reduce user experience and search engine friendliness.

3, the structure and color of the site

Site construction of the site structure and concise, focused, clear central idea, navigation to design reasonable, the site is the most suitable f structure, the site on the left side of the playback of important information, this position is the most favorite Baidu Spider, the user is also accustomed to start browsing location. Website construction do not use too many pictures, do not use a lot of flash, do not use a lot of scrolling pictures. Color to be more industry characteristics, not too much to spend too miscellaneous, the negative loss of the user experience degree of high score.

4. Website optimization

A: The first page of information, the greater the amount of information, the higher the relevance of the keyword, the better, but pay attention to not to the relevance of information for a large number of duplication and stack of keywords, the end of the backfire on the trouble.

B: The site path link in the form of the best use of static links or pseudo static links, dynamic link parameters less the better, to avoid the parameter contains Chinese characters.

C: Background recommended to add and delete links to link the function, facilitate the exchange of links.

D: Content page Suggestions added comment function, not only conducive to interaction with users, but also conducive to site optimization. (but note the comment function of the release limit, it is best to add an audit, do not arbitrarily sent to the information dump)

E: Background To add a picture to automatically generate thumbnails, the first page shows a thumbnail. Add the content information, title, keyword, description, display to correspond, avoid the whole station a title.

The above four points is the key, but it is not done well, the four elements of the early stage, the optimization of the latter will have to be gradual, so the early stage of the setting is the focus, the late quality maintenance of reasonable management is also critical: the number of updates and update the law to form, links to add and check the law, The article Interactive information Management and reply the question information, the website external link reasonable promotion and the increment also must. As long as the site has the vitality of the real quality of the site, so as to achieve the purpose of profit. Welcome to Pat Bricks and reprint, please indicate the source www.china-huading.cn mutual support, Hua Ding webmaster small love to share.