Analyzing the marketing strategy of how to open the flower shop on the line of flowers

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    I believe that everyone has the habit of giving their other half flowers during the holiday season, so if you are a flower owner, how do you move the shop online? In fact, every industry, there are every industry marketing model, then this article, on the record of my Line flower shop Friends of the marketing ideas, I hope to give you a little sense of reference, how to be a perfect industry from offline to online marketing strategy extension.       1th: Solid play, local market       My friend in Jiangsu Suqian has a physical flower shop, specializes in local flower wholesale business, the next picture is his physical flowers one scene, we can look at the              Here, because of itself he is doing offline industry, if the transformation line, may waste the line under such a large advantage, so ready to do step by step, the online flower shop also from the local market, After all, the local market is more familiar with, a site from a point slowly began to spread, and their hands have a source, do a good job in the local industry, the hands of the market expansion, only so steady, to strengthen their own industry needs, thus spreading the market.       In fact, the needle for many traditional industries, want to do a network of their own business out, but most of them do not ideal, now do the big are some agents, and then agents of their products, so that the market all inclusive, this is a point, But there is a point is that some traditional industries into the network market, the direction of the network was suddenly attracted by the huge market, and then the vision of a huge want to occupy the entire market, so many sites a start to locate is blind, chew, why? Network marketing as Zac said, it takes years or even more than 10 years of brand sedimentation, in order to slowly in the Internet to accept, not to do it can be done, as the offline industry, need to undergo continuous development and adjustment, and then eventually form their own status; then the author gives an example, the most recent Mai bag website, is a network marketing shop in Jiaxing, there are bags of resources, although now, the site was Baidu down the right, but rely on a strong brand effect, the search in Baidu is still a large number, directly on the map;              I always believe that only the formation of the brand is the true realm of network marketing, so, if done, my opinion is to slow down, the first flower of the local online market, and then the business slowly to the outside expansion, and eventually formed a brand of wind.       2nd: Experience as above, service satisfaction       The author observes, in Baidu search "Suqian flowers", the resulting competition page is mostly some internal pages, basically no independent domain name can produce competitive pressure, this section is to experience Wai, service satisfaction for the purpose of flowers, Why, because when you want to do on the Internet in the local market, the user's satisfaction is very important, this point I use a few users point of demand to illustrate.       A) holiday demand points: In fact, in many times, the festival is always a flower demand, Valentine's Day Rose, every couple's wedding anniversary, and so on are very meaningful, then on your website, users come to your site, on the one hand may need to send flowers, On the one hand may come directly to your offline shop to take the goods face-to-face, these are very possible, if you need to send flowers, then a website logistics is a problem, can not use some commercial logistics, after all, the local flower is very fresh-keeping period, preferably ufida some local city distribution field, can receive some more money, I believe that if you send flowers, is the flower site unrestrained starting point; and those who buy flowers directly to the friends, more need in their time to make an appointment before, will be the flower packaging, here marketing feel can not take advantage of, sometimes you have to send others some other words, so as to let them feel the Internet to buy flowers or very affordable demand point;       During the festival, there is also a point is to cooperate with the company, because now the city generally run the company office more and more people, then you can cooperate with the company, I believe a holiday, every company wants to enliven the company's atmosphere, then the flower shop is a market, This batch of procurement can make a site directly popular, this is also a matter of logistics development, the first to do the distribution of this link, is an industry's basic work.       b) Daily demand point: Remember some time ago accompanied me a friend to buy flowers, he has been trying to raise the spider plant, so that some of the local sales of spider plants, so want to buy some very practical back, here, so direct to the flower market, Then the boss taught me how to do it, dizzy, anyway, I did not remember, and then friends to take back, or did not succeed in the Internet to find the strategy is also no way; so only sigh, here, the site has an advantage, that is, and the daily demand point hook, thought that these flowers are not festive flavor, It is often with personal preferences, then some of the knowledge of flowers should be written clearly understand, all kinds of knowledge, when to water flowers, when the sun, and so on, and even pests, these are can appear, when the information slowly appear on the site, you will find that the popularity will rub against the up, This is the importance of knowledge to the demand point, as the following figure is aSome Web site gardening methods     

I believe that we all have in the holiday time to give their other half of the habit of flowers, so if you are a flower point boss, how do you want to move the online shop? In fact, every industry, there are every marketing model of the industry, then this article, on the record of my shop under the line of friends marketing ideas, Hope to give you a little sense of reference, how to be a perfect industry from offline to online marketing strategy extension.

1th: Steady and solid fight, local market

My friend in Jiangsu Suqian has a physical flower shop, specializes in local flower wholesale business, the next picture is his physical flowers a scene, we can look at

　　

Here, because he is doing offline industry, if the transition line, may waste the line under such a big advantage, so ready to step by step to do, the online flower shop from the local market, after all, the local market is more familiar with, a site from a point slowly began to spread, but also their hands have source , the first good local industry, the hands of the market expansion, only so slow and steady, to strengthen their own industry needs, thus spreading the market.

In fact, needles for many traditional industries, want to do a network of their own business out, but most of them do not ideal, now do the big are some agents, and then agents of their products, so that the market all inclusive, this is a point, but there is some traditional industries into the internet market, The sense of direction was suddenly attracted by the network's huge market, and then the vision of a huge want to occupy the whole market, so a lot of sites to start positioning is blind, chew, why? Network marketing is like Zac said, need a few years or even more than 10 years of brand precipitation, in order to slowly in the Internet Bai accepted, Not want to do it can do, like the offline industry, the need for continuous development and adjustment, and eventually form their own status; then the author to cite an example, the recent Wheat Bag website, is a network marketing shop in Jiaxing, has a package of resources, although now, the site was Baidu down right, But rely on a strong brand effect, the search on Baidu is still a large number, directly on the map;

　　

I always believe that only the formation of the brand is the true realm of network marketing, so, if done, my opinion is to slow down, the first flower of the local online market, and then the business slowly to the outside expansion, and eventually formed a brand of wind.

2nd: Experience, service satisfaction

I observed, in Baidu search "Suqian flowers", the resulting competition page is mostly some internal pages, there is basically no independent domain name can produce competitive pressure, this section is to experience around, service satisfaction for the purpose of flowers, why say so, because when you want to do on the network in the local market, The user's satisfaction is very important, this author uses several user's demand point to explain.

A the demand point of the festival: in fact, in many times, the festival is always a flower demand, Valentine's Day Rose, every couple's wedding anniversary, and so on are very meaningful, then on your website, users come to your site, on the one hand may need to send flowers, On the one hand may come directly to your offline shop to take the goods face-to-face, these are very possible, if you need to send flowers, then a website logistics is a problem, can not use some commercial logistics, after all, the local flower is very fresh-keeping period, preferably ufida some local city distribution field, can receive some more money, I believe that if you send flowers, is the flower site unrestrained starting point; and those who buy flowers directly to the friends, more need in their time to make an appointment before, will be the flower packaging, here marketing feel can not take advantage of, sometimes you have to send others some other words, so as to let them feel the Internet to buy flowers or very affordable demand point;

In the festival, there is a point is to cooperate with the company, because now the city generally run the company office more and more people, then you can cooperate with the company, I believe a holiday, every company wants to enliven the company's atmosphere, then the flower shop is a market, This batch of procurement can make a site directly popular, this is also a matter of logistics development, the first to do the distribution of this link, is an industry's basic work.

B Daily Demand point: Remember some time ago I accompanied a friend to buy flowers, he has always wanted to keep the spider plant, so the local to find some selling spider plants, so that want to buy some very practical to go back, here, so go directly to the flower market, and then the boss taught how to do, dizzy and dizzy, anyway, I did not remember, Then friends take back, or no success, on the internet to find the Raiders also have no way; so can only sigh, here, the site has an advantage, that is, and the daily demand point hook, thinking that these flowers are not festive flavor, it is often with personal preferences, then some of the knowledge points of gardening should be written clearly understand, All kinds of knowledge, when watering flowers, when to bask in the sun, and so on, and even pests, these are can appear, when the information slowly appeared on the site, you will find that the popularity will rub against the rub up, this is the importance of knowledge for the demand point, the following figure is a number of Web site gardening methods

　　

Well, about the daily flower shop marketing, first introduced two points, I hope we can also observe the details of life, the market from the line moved to the line, refueling oh, my flower shop is, green flower, http://www.yuhuage.cn/, I hope you visit.

Well, about the daily flower shop marketing, first introduced two, I hope we can also observe the details of life, will be the market from the line moved to the line, refueling oh, my flower shop is, green flower, http://www.yuhuage.cn/, I hope you have come.